How to open a point in mall- we will analyze the most important sections of the business plan + 6 bonus tips from experienced entrepreneurs.
Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.
Opening a point in a shopping center scares newcomers with the amount of capital investment.
However, they forget to take into account how many bonuses such placement gives.
The higher the rent, the more popular the location.
And this is synonymous with a large flow of people who can become clients.
It will be easier to attract them than if the store was located in a separate room.
These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.
Business plan for a point in a shopping center- the first document that will be required in organizing a business.
In it, information about the store will be analyzed, systematized and calculated.
Why do you need to open a location in a shopping center?
If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.
| Advantages | Flaws |
|---|---|
| While you are renovating and decorating the premises, you can take a “vacation”. That is, for 1-2 months you only pay Communal expenses. Significant savings! | As a rule, you will have to coordinate almost every step: from the style of the sign to the order in which the goods are displayed. |
| Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for clients, and the opportunity to use local cleaning services. | Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill along with utilities. |
| The advertising carried out by the center also works for you. | Renting a place in a shopping center, especially a popular one, is always expensive. |
| Location near major outlets will ensure a stable flow of customers. | Often, when you move in, you have to pay a security deposit for 3(!) months of rent. |
| You will have a goods receiving area equipped in accordance with all the rules. Separate accommodation rarely allows for such luxury. | If for some reason the popularity of a shopping center declines, it will immediately affect you. |
There are indeed many strengths, but there are also a lot of disadvantages.
It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.
What documents are needed to open an outlet in a shopping center?
It is impossible to open an outlet in a shopping center without the appropriate documentation.
Prepare for what you will need:
- or LLC (depending on products, number of founders and other details).
- Indicate the OKVED code corresponding to the activity.
- Choose a tax system.
- Obtain permission to trade at the point.
- SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
- The management of the shopping center will need projects, estimates and diagrams.
The list of papers in this case is individual, and it must be clarified when signing the contract. - Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.
Planning for opening a retail outlet in a business plan
Opening an outlet in a shopping center is difficult not because of the sophisticated organizational algorithm.
And because of potential serious risks that could lead to financial losses and even closure of the store.
They can be avoided through detailed activity planning.
Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.
This includes analysis target audience, visitors to a shopping center, calculating the size of the future average bill, establishing a supply process, choosing a marketing strategy.
- realistic – based on dry facts and reflections;
- optimistic – ideal development scenario;
- pessimistic – what the business will look like if problems arise.
They will help the entrepreneur prepare for any outcome of the case.
Analysis of the shopping center before opening the outlet
The profitability of renting space in a shopping center is not always noticeable.
If you choose the wrong landlord, you can only get negative results from cooperation.
Choosing a shopping center is easy.
It is enough to devote two days for personal observations and analysis.
Draw conclusions based on the following indicators:
Preparation.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close renovation work a banner on which you will announce the start of work, indicate the name and opening date.
Mutual benefit.
When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can accommodate you halfway, because their income will depend on your success.
Inside, the service costs much more, and its effect is lower.
Attract “your people.”
Create special discounts for center employees.
This will draw their attention to the point.
And if they like you, your fame will quickly spread among your friends.
Convert to “permanents”.
Also motivate your customers.
Enter a loyalty program or a system of cumulative discounts.
- At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.
- If you need to save on renting space, pay attention to island accommodation.
Purchasing power.
You won't be able to look into people's wallets or shopping bags.
But even an hour of observing visitors will allow you to note how often they make purchases.
Perhaps most come for fun and relaxation.
This will be good for organizing fast food, but not for selling fur products.
Competitors.
It is important that there are no direct competitors nearby.
But large anchor points on similar topics will be beneficial.
For example, many supermarkets carry pet products.
But they offer a meager assortment there.
What a personnel table for a small store might look like:
This number of people will ensure the daily operation of the point from 10:00 to 22:00 (standard working hours for most shopping centers).
It is better to hire people yourself.
You need to personally evaluate the person you trust to be the face of the store.
Hiring a salesperson with experience is much preferable.
But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.
To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.
Marketing section of a business plan for a point in a shopping center
Build without proper promotion successful business difficult, even when placing a point in a shopping center.
Consider these options:
Financial section in the business plan of a point in a shopping center
Without financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open an outlet.
It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.
How much money does it take to open a store in a shopping center?
| Expense item | Amount (rub.) |
|---|---|
| Total: | RUB 7,625,000 |
| Paperwork | 15 000 |
| Payment for renting a point (per year) | 500 000 |
| Purchase and installation of commercial equipment | 250 000 |
| Design of a point and production of a sign | 75 000 |
| Employee salaries (per year) | 250 000 |
| Store opening advertisement | 5 000 |
| Advertising campaign in the future | 20 000 |
| Creation and replenishment of inventory | 6 000 000 |
| Office expenses | 10 000 |
After watching the following video, you can choose the right place in the shopping center to open your point:
“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford
You need to take care of your inventory immediately.
Until you understand exactly which items are the most popular, it is important to have at least a few units of production.
Try to position yourself near the so-called anchor points.
These are the stores that attract the majority of mall visitors.
A striking example is the Auchan, Obi, and Perekrestok supermarkets.
Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.
The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.
You should not console yourself with false hopes about this.
Remember to look at the point not only as a manager, but also as a buyer.
This will allow you to notice the disadvantages of service.
How to open a point in a shopping center you know now.
With due persistence, anyone can create a profitable business.
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If you approach the question correctly, how to open outlet, over time you can develop your own large business. But to do this, you need to carefully select the assortment of goods, constantly study the moods and preferences of customers, and also resolve all possible organizational issues in a timely manner and with minimal losses.
Registration of activities
First of all, a business plan for a retail outlet should provide for the legal registration of your activities. Being an officially registered entrepreneur, it will be easier for you to interact with the market administration. You can register as an LLC or as individual entrepreneur.
The latter is more convenient, since the registration procedure is as simple as possible, takes the least time and costs only 800 rubles. state duties. To apply, you only need an application, identification code and passport. You will also be able to choose a simplified taxation system and maintain all your accounting records yourself.
Product selection
An important stage in the start of this business– decide on the product that you will actually sell. There are two ways - to make money on turnover or cost. In the first case, your product will be products, most often seasonal vegetables and fruits. They are sold at a small margin and generate income due to large sales volumes. In the second case, these are clothes and other things, the profit from which is obtained due to a high markup. In the latter case, it is necessary to expand the range with related products, which reduces risks. Their sales can account for up to 30% of the total turnover.
However, in both cases you will have to face high competition in the market. Most often it is recommended to stop at selling household chemicals. The advice is based on the following considerations:
- household chemicals have a long shelf life;
- she is always in demand;
- most units do not require certification;
- implementation does not require the purchase of special equipment.
Features of assortment formation
But, even having decided on the direction of the business, you still need to find out what exactly the offered range should cover. Unfortunately, it will not be possible to find out this in advance. To find the exact answer to this question, you need to actively work at the point for about three months. Then you can say exactly who your buyer is and what his needs are.
Therefore, first you need to purchase the most diverse product, but in small quantities. Having decided what exactly your customers need, you can increase the volume of purchases, reducing the amount of unpopular goods.
To reduce the initial risks, you need to understand that exclusive and expensive items sell extremely slowly, and the point on the market is focused primarily on high turnover.
Markup on goods
The main income from a retail outlet on the market will come from mark-ups on products. It is different for all products. For example, for fruits, vegetables and food products it is 15-30% depending on the season. At the same time, for clothes and other things it is approximately 100-200%. Usually the highest markup is placed on linen. If we talk about small goods, then their selling price can increase by up to 300%.
Accordingly, the profitability from points of different goods will be unequal. So, from selling vegetables you can earn about 6 thousand rubles per day, and for things - more than 20 thousand rubles. But even with a 25% markup, the investment pays off quite quickly.
Suppliers
How to open a retail outlet on a market without suppliers of goods? Almost impossible. But this issue must be approached very carefully. On the one hand, the cheaper the product, the greater your revenue can be. But on the other hand, good product They won’t sell it cheap, and poor quality will undermine the credibility of your outlet. It is important to find the optimal balance in this matter.
To increase the profitability of your trade, try to negotiate the most favorable terms with suppliers. For example, purchasing goods in installments or for sale. With long-term cooperation, you can raise the issue of discounts.
Many suppliers are willing to deliver goods for free. Check this question as it will allow you to save on the driver and loader.
Selecting a location
A lot depends on the location of your point. You need to choose the most accessible place. Pay attention to what they sell at neighboring points. It is clear that it will not be possible to exclude competition, but it is advisable to choose in advance the place where similar products are least likely to be found. To increase the profitability of a business, it is worth opening several points in the market. This will help you test different locations and choose the best one.
If the item is oversized or small, it can be stored in the garage or at home. In other cases, it makes sense to sign an agreement with the market administration for the use of local warehouses.
In any case, the market administrator is the person with whom you should always have a good relationship. Then the majority organizational issues will be resolved quickly and painlessly.
Staff
A significant portion of the success of your business depends on the seller, so you should not save on it. It is advisable that the seller has some experience. But it is equally important that he be courteous with customers, be able to find out what they need and sell the product beautifully. Please note that he must have a health certificate.
You should not expect that you yourself will be able to sell goods and run a business at the same time. For a point to generate income, it must be open at least 8 hours a day. If you trade yourself, you will not have time to resolve ongoing issues and develop your business.
Basic calculations
It is difficult to outline more or less clear investment volumes. They depend on what specific product you decide to sell, how many points in the market you plan to open, etc. But if we talk about average indicators, when you rent 10 sq. m. m. you have one seller and accountant, then expenditure part will look something like this:
- Renting a point per year will cost approximately 192 thousand rubles.
- purchase of goods – 1 million rubles. in year;
- salary – 190 thousand rubles. in year;
- other expenses – 50 thousand rubles. in year.
Total - approximately 1 million 232 thousand rubles. in year. But the amount may vary greatly depending on the region.
A retail outlet on the market is becoming an attractive idea for those who want to try themselves in a new type of business and understand how they make money in the markets. Perhaps this will be the first step towards a new life, on the path to big business. Despite its simplicity, having a retail outlet requires from the first days attention and consideration of the product, the ability to communicate with customers, and decide on organizational issues. questions, and feel in the flow, which is important. Sometimes the situation develops in such a way that a person suddenly loses his job. Our time is a time of opportunity for enterprising people. If you try to open a point, you can be sure that you will start running your own business, make a profit, and gain new experience. There will be certain risks, but there will be no bosses over you, and you will create your own work schedule.
How to open a point on the market?
How to open?
- Register as an individual entrepreneur or legal entity. face.
- Decide on the type of taxation. It is best to stick to a simplified system.
- Conduct marketing research for a retail outlet - what group of goods you will sell.
- Find suppliers with favorable conditions cooperation. You can minimize costs if you negotiate correctly with suppliers.
- Find a place to sell. Appropriate place– away from competitors.
- To sell correctly - have an assistant with a health certificate, work experience, and responsibility for the result.
Trading Features
Start-up capital will be needed in any case. You can take out a loan, you need to decide in which market you will do business and what to trade. There are clothing, construction, automobile, mixed, and food markets. And everywhere has its own specifics and rules of trade. Perhaps you already have some ideas and preferences. Or, for example, time of crisis suggests which product will be in high demand and what should be abandoned.
After the market and product category have been selected, it is necessary to study the demand of the population. Pay attention to how customers walk between the rows, what they are missing, study the prices and decide what will be sold, in what form, and how best to arrange the goods. The point of sale should attract the attention of the buyer, even if he just stopped. How to detain him, how to attract him - the seller’s ability to find the right words and convince him that the product is necessary, and only now there are discounts.
Many traders don't do this in the beginning, so they get into a lot of trouble. There may be a popular place for trading near the market. It's better to sell what you know. If you have a medical education, you can open a pharmacy or a point of sale of massagers and applicators. If you understand building materials, it is better to open a point on the construction market. But one thing is clear, the most popular point is selling food. Even if the market has recently opened, there will be no problems with customers. For example, if you open a mini-cafe, sellers will eat there, and you will always have an influx of customers.
After you have made a decision, you need to enter into agreements with wholesale suppliers who have low prices for their products and high-quality goods. To do this, you will have to do the work - find options on the Internet, advertisements in the newspaper, look at samples, analyze and make the final decision with whom to cooperate. This will determine your activities many steps forward.
Trading Rules
There are trading rules that a seller needs to know. After making a decision, you need to contact the market administration and inquire about rent. Each market offers different variants. For example, you don’t need a room on the ground floor, but part of the room will be fine. It is necessary to persuade the tenant to give you half, or a part at a suitable price.
After registering a business, you need to recruit sellers. But if you have not yet promoted the point, it will be difficult for you to pay everyone salaries. It is enough to first hire an efficient assistant and work on increasing profits. Either expand the range of products, or make marketing moves - offer discounts, organize sales.
Point design
How to attract a buyer? Colorful design of points, signs, showcases, banners, Business Cards, flyers, and they can be distributed at the entrance to the market; all this will attract the buyer’s attention with its originality. Individual approach- this is exactly what can attract buyers to your point in our time. If the buyer was treated attentively, was not deceived, and was advised what he needed, he will definitely return. Store the goods in places suitable for this purpose, do not sell perishable or stale products.
Profitability
For each point, profitability may be different, but approximate calculations can be made. For large items, you can mark up up to 30% of the purchase price. For small household goods - 100%. Payback depends on the rent, the purchase price of the product, and the level of sales for the product. The product may be seasonal or perishable. Experts say that the point can pay for itself in a year, provided that the trade was organized correctly and you did not make mistakes anywhere.
Watch also the video “Basic steps when opening a retail outlet”
In the Internet a large number of queries on the market, but specific answers are difficult to find, so in this article we will try to give a comprehensive answer to this question. So, before opening your point on the market, you need to decide what you will trade.
This may be a food group of goods or a non-food group. If your goal is to make money on turnover, we recommend starting to trade agricultural products (cucumbers, tomatoes, onions, garlic, etc.). And if you plan to make money on price, then start selling clothes.
To open a point on the market you need state registration, there is nothing complicated here, you need to register as an individual entrepreneur and choose a simplified form of taxation.
It is also worth taking care of choosing a supplier; now it is not easy to find a good supplier, but it is quite possible.
Extra charge:
Not all goods have the same markup; for some goods it is 20-30%, and for others it is 100%. For small items such as pens, key chains, you can put a 200 - 300% markup.
And for fruits and vegetables - from 5 to 15%. How much can you earn per day at your outlet in the market? It depends on many factors: seasonality, traffic, even the weather.
For example! In vegetable markets, turnover can be 1000 – 2000 UAH/day. And for clothing (depending on the season) 3000 – 7000 UAH/day.
And a couple more tips for trading in the market. Administrator at the market - main man! Therefore, try to establish friendly relations with him.
Open more points. The more points you have on the market, the more profit. Gradually open more and more new points.
Agree to rent a warehouse - if there is a lot of goods, and at first you can store it at home or in the garage.
Of course, such amounts of earnings are available at very good conditions, but 200 - 500 UAH from one point is quite realistic
Don't trust anyone! I took a loan, so I have to pay it back! and if your product is damaged or confiscated! what's next?
Everything is detailed and clear, but for this you need initial capital and not bad!!!
If you need capital, take a loan from a bank. If you are not confident and afraid, then there is no place for you in business.
Sergey, you ****. Loans for peasants.
Even if so, what’s wrong? Who doesn’t want to live well and in abundance? I think if you take out a certain amount of credit for your business, you can make money, but at first it won’t be easy
Indeed...sitting with a penny in your pocket and dreaming of business is stupid!! Many started with loans
Damn, what if you’re getting into business precisely because you’ve already taken out consumer loans?
Dmitry, then open a thrift store. You don’t need to pay for the things that are brought to you initially. The goods are paid for only upon sale. price things as low as possible and set your own markup. or take things for sale.
a consignment store for CHILDREN'S clothing will bring more profit
Is it really possible to trade on the market without a cash register?
Do you need a loan of any kind? do you need a loan to start your business? do you need a loan for any purpose? Here is your help, since we offer loans for individuals and companies at low and affordable prices. interest rates. Interested loan candidates please contact us at [email protected] to get their loan today.
Typically, business people prefer to open a small store selling retail goods at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need:
- know how it's done;
- choose a suitable location;
- correctly plan the entire assortment;
- set prices
- maintain proper records.
How to open a retail outlet
- First of all, you need to decide what it will be start-up capital. It is important to know what products will be sold. After this, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those products that are related.
- Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right method for paying taxes. The simplified tax system is an ideal option for retail trade.
- You must be very careful when choosing the location where your retail outlet will be located. It's worth checking out what stores are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you enter into a contract, do not forget about the mandatory clause that will allow you to terminate it early.
- The equipment you purchase must be appropriate for your location. Appearance The place of sale and its design are very important. Buyers pay attention first to these parameters, and only then look at the assortment.
- The seller influences the profit margin and the success of the entire trade. It is important that he is truly experienced. Such a person must have excellent knowledge of the assortment. His friendliness is no less significant.
Prices. How to set them correctly
The target audience (its specific capabilities) has a direct impact on prices. It is also necessary to take into account the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup to a minimum. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But don’t think that a big markup will provide good profit. In this case, sales will occur quite rarely.
It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the prices at which products are sold in the stores of your direct competitors. Make appropriate adjustments.
Working with clients
Principles of automating your sales
You need to have a clear idea of where your business is at the moment. Writing everything down in a notebook won't help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. Perfect option– trade automation. To do this, you need to choose the right accounting program that has all the functionality you need. There is no point in buying newfangled programs in stores. They are expensive and also require maintenance which can be detrimental to your business.
Today there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the sales field. At the same time, you can relax, be on a business trip or do something else. " Big bird"is a system in demand today. It was created as a regular application on the Internet. That is why no downloading or updating is required. System advantages:
- You can organize sales at several points at once.
- The seller interface is ideal for registering sales.
- You can generate reports for the required period in shifts.
- Create and print all the documents you need.
- Assigning a discount manually or automatically.
- Carrying out non-cash and cash payments with each buyer.
You will clearly know the amount of profit and revenue received. You will know how profitable your company is. You will be aware of all sales dynamics, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expense and income transactions will become as transparent as possible.
If you prefer to automate your trade using Big Bird, you will have the opportunity to use printers and barcode scanners for convenient printing of labels and receipts. This will make it easier not only to record sales, but also to keep all records.
If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is completely unlimited.
If you decide to open a retail outlet, be sure to take into account all the details. The success of your business depends on you.