Vera Glukhova: “Plant nurseries in Russia are developing by leaps and bounds. “Vera Glukhova’s Garden Center How pressing is the personnel issue for the industry?

This year " Garden center Vera Glukhova” celebrates its tenth anniversary. Overall, 2017 is a landmark year for the garden center - Samara Region will be replenished with another nursery. What role does the Association of Planting Material Producers play in the development of the green industry and business? What projects are in this year will the garden center sell it? “SO” answered these and other questions CEO GC "Garden Center of Vera Glukhova" Vera Glukhova.

- “Garden Center of Vera Glukhova” is a member of the Association of Planting Material Manufacturers (APPM). What is the Association? What is its mission?

Association of Planting Material Manufacturers - non-profit organization, created in 2008 on the initiative of the owners of private Russian plant nurseries and defending the interests of domestic nursery farming. Today, the APPM includes 190 members: 129 Russian nurseries from 36 constituent entities of the Russian Federation, as well as nurseries from Belarus - 5, Kazakhstan - 4, Ukraine - 1, and 51 organizations whose activities are directly related to nursery farming - garden centers, specialized educational and scientific institutions, suppliers materials and equipment for nurseries, suppliers of specialized equipment, agrochemical products, seed suppliers. The main objectives of the Association are the exchange of information between nurseries, the introduction modern technologies production of planting material, promotion of industry standards, publication of plant catalogs, organization of trips to exchange experience in Russian and foreign nurseries, the international cooperation. In 2017, the tenth anniversary conference was held, which brought together almost 800 delegates from Russia, Kazakhstan, Ukraine, Belarus, Poland, Germany, Holland, Belgium, France and Italy. The Association has seven board members who are elected by general vote. Last year I was a member of the board, this year I recused myself because there was a lot of work, and we decided to take the next step in our nursery. But this does not mean that I do not continue to work in the Association. At a conference in Moscow, I gave a presentation on creating a garden center from scratch. Specialists and nurseries who have already reached a certain level in their business are ready to share their experience. This is the most valuable thing. We have already received a work plan for this year.

- What has the Association achieved in 10 years?

Ten years ago, industry professionals were just planning to unite. The first conference was attended by 100 people. Ten years later, 800 specialists took part. If people weren't interested, they wouldn't come. The Association has developed very detailed standards for planting materials of ornamental fruit plants, recommended in Russia. Before that, everyone used the standards of the 50s and 60s. Of course, the new standards are not generally accepted; they are not in the register. But they are recommended by APPM. A nursery that is part of the Association must meet these standards. Such plants will definitely be good and of high quality.

- What are your garden center's plans for 2017?

In 2017, we decided to develop our uncultivated land, which is about 10 hectares. We start any enterprise with a fence, roads, lighting, wells, and irrigation systems. Everything will be done using the latest technologies. First of all, we want to grow fast growing shrubs, which are in demand in our conditions. The region already has the largest garden center, which we opened in 2013 in Kurumoch. In 2016, we launched another garden center, and we will expand it three times this season. The southern direction of the Samara region seems very interesting. The available territory did not make it possible to display the entire assortment in full, so that people would not have to travel across the city to buy plants. The assortment of plants is chosen very carefully every year. In the fall of 2016, we were already selling part of our products - fruit seedlings, raspberries, hydrangea. Every year the range of plants and their number will only increase. Every year we release a voluminous price list with photos and everything we offer this season. In 2017, we decided to focus on hydrangeas. On their own, they released a special catalog of hydrangeas in 1000 copies, which contains a description of all 63 varieties. This plant is gaining more and more popularity because it begins to bloom in June and ends in late autumn. The garden and space are constantly changing because the hydrangea changes color. Another catalog of our landscape work will be published soon.

At the end of 2016, together with Amond Group of Companies, we began work in interesting project EcoGrad "Volgar" is a modern social infrastructure: kindergartens, schools, clinics, shopping and office centers, sports, recreational and ethnographic complex, embankments and parks. Construction of the area is being carried out in stages on a total area of ​​300 hectares until 2025 to accommodate 70 thousand people. The project is large-scale and very interesting! We face an important task - laying out future parks and improving the area. We provide consulting support in the design and implementation of improvement projects. We supply planting material and directly plant plants, install decorative compositions(rockeries, mixborders, hedges). To make each residential area unique, we proposed landscaping in different compositional and species styles - coniferous, chestnut, rowan, birch, linden and others. When landing we plan to use different varieties and the shapes of a certain type of plant, from classic to weeping, from creeping to clipped. It is not only aesthetically beautiful, but also educational; nature amazes with its richness and imagination. We also hope to take part in preparing the city for the 2018 World Cup.

- How is the situation with import substitution in the industry?

This year we tried to analyze and see how capacious the Russian green industry market is and what percentage of plants are imported from Europe. If we take the entire industry, then tulip bulbs, for example, are still 100% imported from Europe. We do not have a single enterprise in Russia that would be engaged in growing tulip bulbs. Seeds are also mostly imported from Europe. If you combine everything, you get 90%. We produce only 10% ourselves. If we take planting material, 60-70% is imported from Europe. The rest is produced in Russia. It's already great achievement. Our nurseries are growing by leaps and bounds. We are establishing a nursery in the region and plan to grow 600 thousand plants. Fruit plants We buy only in Russia and in those regions that are adapted to our climate. For example, 5 thousand apple tree seedlings were grafted ourselves last year. In the fall of 2017, we will be able to offer our own apple trees. We also planted raspberries, about 7 thousand seedlings. We planted queen cells for cuttings fruit bushes. In the future, we will see how well the technology can withstand.

Plants in our garden center are presented from 25 European and 15 Russian nurseries. After 3-5 years the plants Russian production can safely claim a market share of 50%. There are some products that we cannot replace. If we had subsidies for the purchase of agricultural equipment for nurseries, this would be good support. And the equipment that we need, unfortunately, is not yet produced in Russia. The capacity of the live goods market is about 200 billion rubles. Share of costs for plants open ground from Europe is 70%. This money could be used to develop planting material in Russia.

- How pressing is the personnel issue for the industry?

There is a huge shortage of specialists in this area. Almost no one cooks them. We are forced to teach all the people who come to us. The person applying for the position of seller has absolutely no knowledge of plants. I believe that even if people don’t know, at least they love plants and want to work with them. This is already good.

- How does the garden center build relationships with consumers?

At the end of each year, we analyze the winter hardiness and survival rate of plants. We have established Feedback with customers and for us it is very important to have good, high-quality plants.

For the second year in a row, we are growing tulips in Samara for International Women’s Day. This year there will be about 60 thousand tulips grown on the territory of maximum security colony No. 10. Prisoners help take care of the flowers, water them, look after temperature conditions, then they will cut them off. Work in the colony will continue after the holiday; perennials will be planted there in containers.

Open ground plants; - potted plants from Holland and Denmark; - freshly cut flowers, bouquets and arrangements with home delivery; - ceramic and plastic flowerpots; - fertilizers, soils and protection products; - vegetable and flower seeds, lawn grass; - bulbous plants, accessories; - services for landscape design, gardening and improvement; - maintenance of winter gardens and plots.

Vera Glukhova's garden center offers a wide range of goods and services wholesale and retail:

    potted plants from Holland and Denmark;

    freshly cut flowers, bouquets and arrangements delivered to your home;

    ceramic and plastic flowerpots;

    fertilizers, soils and protection products;

    vegetable and flower seeds, lawn grasses;

    bulbous plants, accessories;

    landscape design, gardening and improvement services;

    maintenance of winter gardens and plots.

With us you can always choose plants for your winter garden, office, salon, apartment or country house, and experienced sales consultants will give recommendations on care. Our florists and designers will be happy to fulfill your orders for bouquets and flower arrangements for celebrations, weddings, business bouquets. We provide delivery throughout Samara.

At the Garden Center office you can order comprehensive solutions for garden design, landscape design, phytodesign of premises, and use the services of a professional gardener to care for your plot or winter garden.

The assortment of our stores and sites with open ground plants is always selected taking into account new European trends, as well as names of plants, flowers, and seeds that have managed to win your attention and love. We always try to pleasantly surprise you and help you purchase stylish, fashionable and high-quality products that can decorate any room and transform your country house or garden plot to the oasis!

We are waiting for you in our stores and showrooms!

Our works:

Sanatorium Zarya, Stavropol region, Kislovodsk. Client: Presidential Administration Russian Federation. Work is currently underway. Our company is taking part in the reconstruction of the complex of buildings of the Federal State Institution Sanatorium Zarya of the Administration of the President of the Russian Federation in Kislovodsk. We have been entrusted with carrying out landscaping and landscaping work, with total area 22ha. On this moment work on preparing the territory and plantings has been fully completed, i.e. felling, pruning and mowing were carried out. On an area of ​​1.5 hectares, the lawn was restored and a new one was installed. Improvement work is actively underway: - installation of decorative retaining walls with cladding natural stone; - reconstruction and installation of new walking paths with a printed coating of decorative red sand; - installation of curb stones. In agreement with the Customer, it was mastered new technology production concrete surfaces garden paths and decorative platforms printed concrete, creating the effect of natural stone paving. On the territory of the sanatorium, work was carried out to construct an artificial reservoir with a volume of 700 cubic meters and a water surface area of ​​370 square meters. Start of work - August 2008 The objects are scheduled to be delivered in November 2009. Holiday home Snegiri, Building No. 1, Moscow region, Istrinsky district. Customer: Administration of the President of the Russian Federation. The total area is 1.2 hectares. The work was carried out in the period September-November 2008. - installation of sowing and rolling lawn 6550 sq.m.; - arrangement of rockeries, mixborders with an area of ​​155 square meters; - arrangement of a rose garden with an area of ​​70 square meters; - planting conifers and deciduous trees and shrubs in the amount of 1586 pieces; - planting 1280 perennial and bulbous flowers. The holiday home is located on the territory of the former estate of Count Kutaisov in the Moscow region. Therefore, we were faced with the task of fitting into the existing ensemble as much as possible. We adhered to the garden and park (regular) style, which presupposes symmetry in the layout, clarity of lines and triumph of forms. For planting, we used exclusive plants from nurseries in Germany, Poland, and Holland, paying attention to the special selection of trees and shrubs that change little in shape, with clear geometric shapes crowns and easy to trim. At the central entrance, magnificent Pendula rough elms are symmetrically located, the entire territory of the front part of the park along the perimeter is bordered by a hedge of dwarf spirea GoldFlame. WITH north side two rockeries were placed symmetrically with the architecture of the building, but to indicate the originality of each, we gave them irregular shapes. To create the solemnity of the eastern entrance of the building, we used classic roses in pure shades. Obstetrics and gynecology building of the Central Clinical Hospital with a polyclinic of the Administration of the President of the Russian Federation, Moscow. The total area is 0.6 hectares. The work was carried out in the period September-November 2008. - arrangement of sowing lawn (sowing under snow) 3000 sq.m.; - arrangement of a rock garden with an area of ​​162 square meters; - arrangement of a rose garden with an area of ​​25 square meters; - planting 369 coniferous and deciduous trees and shrubs; - planting 460 perennial and bulbous flowers. A special feature of this facility is the main entrance area, most of which is located under the stairs and in the shadow of the building, so we decided to create decorative filling from river pebbles in areas with almost complete shade. But using only stone in landscaping is a too simple and dull task. Construction of a rock garden with planting shade-tolerant plants(conifers, perennial flowers and ground cover plants) in adjacent areas with smoothly flowing lines of form, harmoniously fit into the modern architecture of the building. Social and residential complex in the village of Komarovo, St. Petersburg. Social and community complex (Country residence Constitutional Court RF) is located in the resort area of ​​St. Petersburg, the village of Komarovo. The total area is 3.5 hectares. During the period from July to November 2007. were held following works: - preparation of the territory, pruning of more than 560 pine trees 25-35m high; - installation of a system of paved paths with a total area of ​​2670 sq.m.; - arrangement of a lawn (sown under snow) with an area of ​​1.5 hectares; - arrangement of rock gardens with a total area of ​​736 sq.m. different types filling: river and sea pebbles; pine bark; husk pine nuts; - planting 1,544 trees and shrubs; - planting of perennial and bulbous flowers in the amount of 9960 pieces. Uniqueness existing nature, its age-old splendor suggested landscape design varied, but tasteful. It’s nice that the customer trusted our professional opinion and accepted the changes to the project that we proposed. When creating decorative compositions, we used a wide variety of conifers and deciduous plants from 3 nurseries in Germany and Belgium. Exclusive varieties, original forms(barefoot, standard, molded), beautiful flowering shrubs, a variety of deciduous trees and became a highlight and a laconic addition to the existing plantings. A consequence of the predominance of plantings of conifers, heathers, rhododendrons and azaleas was the use of pine bark as backfill, which fits well into this natural composition. And it is an indispensable material for mulching, correspondingly increasing the vital activity of plants, reducing the time spent on care and improving the aesthetic appearance of compositions. Kuibyshev Oil Refinery (Rosneft CJSC), Samara. Arrangement of flower beds from annual plants with an area of ​​1140 sq.m. May 2008 The territory of the central alley includes 16 regular geometric flower beds. Of the 18 proposed sketch options, the customer approved six flower bed designs with the condition of their alternation. In the process of planting, we came up with new ideas, which we discussed on the spot with the customer, and as a result, instead of the planned 6 options for flower beds, we received 12, i.e. only 4 flower bed patterns were repeated. In the central area with the stele, we recreated the company logo. Sanatorium Volzhsky Utes UDP RF, Samara region, Volzhsky Utes village. Under the leadership of V.V. Glukhova, at that time co-founder and director of the Samara Dolina SC, in August 2006. May 2007 Work was carried out to reconstruct and prepare for the Russia-EU summit the territory of the sanatorium with a total area of ​​40 hectares. Short deadlines, huge territories, responsibility of the event - all this created difficulties in implementation of this project. The work was supposed to be completed by May 15, and this is 3000 square meters of flower beds of annual plants and 4 hectares of rolled lawn! But the quickly increased number of workers (up to 180 people), the clear, well-coordinated work of the team, the professionalism and responsibility of its members helped to implement the plan in full and on time. The result of the work was a well-groomed, updated, flourishing territory of the sanatorium, and the reward was gratitude to V.V. Glukhova. from the Managing Director of the Presidential Administration Kozhin I.V. for personal contribution to the preparation for the meeting at top level Russia-European Union in the Samara region. Alexander Garden, Red Square, Moscow . In commemoration of the 65th anniversary of the Victory over Nazi Germany and its allies, the Administration of the President of the Russian Federation was instructed to prepare the Moscow Kremlin complex for the celebration of the day Great Victory. The bid of the Vera Glukhova Garden Center won the tender for landscaping the Alexander Garden. The main difficulty of the work was the incredibly tight deadlines. From the moment of the first inspection visit to the complete completion of the work, only one month passed! In 20 days of work, 22 acres (2200 meters) of rolled lawn were laid. Also a big difficulty was the fact that at that time (mid-spring) it was difficult to find high-quality lawn. Plus, it had to be perfectly green for the holiday!!! Ultimately, we successfully completed all our tasks. The work performed can rightfully be called a benchmark.

Museum and park complex "Al-Madrasa Wazzukuma" Jericho, Palestinian National Authority of the State of Israel

The West Bank of the Jordan River, the Holy Land... Jericho is rightfully considered the most ancient city in the world (it is symbolic that on October 10, 2010 this sacred place turned 10,000 years old!). As fate would have it, last year was marked by the return of the most blessed land plot Jericho Russia. A beautiful place where thousands of people flock every day.

And the whole point is that in the very center of Jericho the ancient sacred “tree of Zacchaeus” grows. It is also called the "Biblical fig tree." This is the only living witness to the sermons of Jesus Christ. The oldest historical monument, which is more than 2,000 years old. The Bible tells the story of how tax collector Zacchaeus climbed this tree to get a better look at Christ. Even Muslims revere this tree. They say that a leaf from a fig tree helps with various diseases.

It was decided to build a museum on this site to strengthen Russian-Palestinian relations. In February 2010, construction began in the center of Jericho. Architects from several countries worked to create this unique cultural heritage.

Vera Viktorovna once said: “A flourishing city is the dream of every inhabitant on the planet.” Therefore, we, her fellow countrymen, are pleased to realize that the territory with a total area of ​​1.1 hectares was ennobled and landscaped by our Samara garden center, becoming truly the epicenter of the Jericho construction events. For Vera Glukhova's gardening company, this trip was the first work abroad on landscaping and landscaping of such a scale. The beginning, as they say, has begun!

The workers of the Vera Glukhova Garden Center came from the hot Samara summer in the midst of the Arabian heat of Jericho. A group of sixteen people, in a sense, “moved a mountain.” The first thing they did planned was to carry out a thorough cleaning of the building area. The volume is colossal! And this is just a small part of what our fellow countrymen have contributed to.

On construction site the heat was unbearable. During the day, the air temperature reached about 45-50 degrees (and this was only in the shade!). But there is such a phrase: “It is necessary, then it is necessary!” Perhaps a different mentality would not understand this, but for us, Russians, this is the norm.

We worked from 6 am and sometimes until 1 am, devoting only 5-6 hours a day to sleep and recuperation. But it was worth it. The experience is incredible, the result is unsurpassed!

Leveling the soil, planting trees, flowers and shrubs, pruning trees, planting a lawn, arranging rockeries, active participation in the creation of all paths and a pond.

Assistance was also provided in laying paving stones, erecting a fence and even a power plant, installing supporting walls, construction of large and small domes. Drainage, water supply and electrical cables have been laid.

The Garden of Eden with beautiful fruit trees, the Biblical Garden (plants mentioned in the Bible and the Koran will bloom in it), and even the Apothecary Garden (medicinal plants) will soon delight the eyes of those who come to this sacred reserve.

Phytodesign Sanatorium Volzhsky Utes. Official meetings at the federal, regional and higher levels. Decoration of halls, meeting rooms, etc. July, September, October 2008 Kazakhstan, Uralsk, 09.22.2008 Official meeting at the highest level.(I’m not entirely sure whether it’s appropriate to mention names.. maybe like this: Official meeting of the President of the Russian Federation Dmitry Medvedev and the President of Kazakhstan Nursultan Nazarbayev on the eve of the V Forum of Regional Leaders of Russia and Kazakhstan. Pedagogical forum Partnership through education, Samara, CIPCRO, October 2008.. Decoration of the hall. Wedding decoration in one of the restaurants in Samara, August 2008.

On July 7, 2014 we were invited to the Day open doors to three companies. They are all members APPM- Association of Planting Material Manufacturers, which brings together the best Russian manufacturers planting material.

In the morning, Vera Glukhova warmly greeted us at her new garden center. Her company has been operating since 2007, selling plants and landscape works. In addition to the new large territory, there are several more stores and outlets in Samara and Tolyatti. IN "Vera Glukhova's Garden Center" you can buy the most different plants: from small flowers to big trees. Reigns everywhere perfect order. In an interesting way Rolled lawn is offered for sale. It is brought from Moscow and rolled out on an area covered with film. Then it is rolled up again for the buyer and shipped. Vera Glukhova plans to create a landscape park on an area of ​​about one hectare in the garden center.

After a tour of Vera Glukhova’s garden center, we were offered lunch prepared by the company’s employees.

Next we had a trip to the nursery "The World of Plants" Antonina Orlova. It is located near Tolyatti, in the village of Podstepki. This company specializes in the cultivation and sale herbaceous plants. The nursery has a rich collection of perennials - a paradise for gardeners and landscapers. It’s nice that they study at the “World of Plants” and aquatic plants. An indicative example has been created on the trading platform decorative garden, which shows the techniques landscape design and plant uses. There is a place in the garden for children to have somewhere to play while mothers choose plants.

There is a nursery and garden center nearby "Yoly-Paly" Andrey Romakhov. The company has been operating since 2001. Currently, the area of ​​the nursery is 28 hectares. Mostly varietal varieties are grown here. conifers. All plants, as well as fields and trading areas are kept in impeccable condition. We would like to buy large conifers here for our projects.

The event participants were very pleased with what they saw. It should be noted that many nurseries came here in entire teams, not just one representative, but several people. There is now a tendency among our nursery managers to broaden the horizons of their employees and improve their skills. This requires trips to other nurseries and exchange of experience between colleagues in the green workshop.

In the evening there was a banquet at which a lot was said kind words to the "Garden Center of Vera Glukhova", "World of Plants" and "Yola-Pala". By the way, the food for the banquet was prepared by nursery staff under the leadership of Nina Ivanovna, Andrey and Antonina’s mother. It is, of course, much tastier and more soulful than what you order from a restaurant. And it is from the mother that the children have this love for plants, hard work and the desire to do everything to the highest class.

Thanks to my colleagues for this holiday!

The next day everyone went on an excursion to Samarskaya Luka - amazing Beautiful places! Zhiguli Mountains, Volga, rocky steppe, holy places. A day later, Lydia Seraya’s seminar on plant protection took place in Podstepki, where about two hundred people signed up.

Vera Glukhova's garden center is a complex that includes a plant nursery, a store and a service center for landscaping and landscaping. Our company has four garden centers with a wide range of products and two stores selling potted flowers.

Achievements

Our garden center reflects new technologies and experience of European and domestic specialists.

The main priority of the nursery is the excellent quality of all plant crops.

The production area and warehouses occupy about two hectares of area. Our nursery has been operating since 2014 fruit trees and a separate park area. Our plans include the development of vast territories of 15 hectares.

The company is known for its high-quality landscape design services. Our craftsmen have completed a lot of work in the west of the Russian Federation. In 2010, work on the improvement of the Museum and Park Complex in Palestine was completed.

The garden center was visited by delegations from Poland, Germany, Italy, and Belgium. The company conducts charity work, festivals, and participates in exhibitions. Excursions are conducted for schoolchildren around the nursery grounds.

Product range

The trading floors offer a wide range of coniferous crops, deciduous and fruit trees, lawns, shrubs, flowers and gardening tools. Planting material It is ordered from the best suppliers in Russia and Europe, after which it undergoes quality control by Rosselkhoznadzor.

The store offers a large number of various products:

  • rolled lawns
  • deciduous tree seedlings
  • stem crops
  • fruit and berry bushes and deciduous
  • perennial and annual flowers
  • fruit tree seedlings
  • coniferous trees
  • vines
  • grass mixtures
  • soils
  • fertilizers
  • pest control chemicals

The product selection is constantly expanding and supplemented with new trade offers.

Garden center consultants are always ready to help with advice on how to understand the variety of assortments.

Landscape projects and design

Our company offers landscape design services. Designers are knowledgeable in many areas related to this activity: horticulture, engineering, green architecture.

Before you provide finished project, specialists will carry out preparatory work:

  • survey the relief and phytoconditions
  • will do soil tests
  • will take measurements
  • make sketches
  • will select plants taking into account the client’s needs
  • will draw up cost estimates

After receiving the project, the customer will be able to see what the landscape of the garden area will look like. This stage will take one to two weeks, which is much less than competitors.

Our specialists work with both large and in small areas. During the operation of the company, more than 600 objects have been transformed thanks to designer landscaping. IN modern work new lighting systems, rolled lawns, ornamental trees with closed root systems, automated watering.

Each project is unique and is carried out taking into account individual wishes.

Landscape design can transform any area and transform Vacation home V perfect place recreation.

Phytodesign

Phytodesign allows you to decorate any room with flowers and other living plants. Depending on the initial direction of the style and further correction, our designers work in different styles:

  • empire style
  • baroque
  • Provence
  • Art Deco
  • country
  • Scandinavian

Our staff decorates the living room, bedroom, kitchen, dining room, study, bathroom, hallway and even children's room. At the client's request, flowerpots, related accessories, plant care products and humidification systems are selected.

In addition to the aesthetic side, phytodesign is also good for health. Living plants will fill the room with freshness and oxygen.