The first name is Coca Cola. The history of the Coca Cola company (Coca Cola) - interesting facts and events. How did Coca-Cola manage to achieve such impressive results?

There are brands that have captured the attention of the public for many decades, which are equally known to several generations and people from different social classes. So, mothers, fathers and children, millionaires and beggars, politicians and ordinary office workers know about the legendary drink Coca-Cola. The history of Coca-Cola stretches back over 130 years. This brand, according to marketers, is known to more than 94% of the world's population, and the symbol of the most popular soft drink has become a symbol of all of America. So where did it all start?

Making a drink

The history of the creation of the Coca-Cola company began back in 1886. John Stith Pemberton, an Atlanta resident, was a retired amateur chemist and owner of a small pharmaceutical company when he came up with a sweet syrup formulation to treat nervous disorders. Pemberton believed that in addition to its effect on the nervous system, his medicine could also relieve problems with potency and addiction to morphine (to which the inventor himself was somewhat addicted).

The resulting drink was very sweet and thick, and was based on coca leaves (the cocaine used in the drink then seemed like a wholesome ingredient that could not harm human health) and tropical cola tree nuts in a 3:1 ratio. The name of the drink - Coca-Cola - was invented by Pemberton's accountant and written by him in beautiful calligraphic letters, which have remained unchanged to this day.

John's friend advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One glass cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued throughout the year. Pemberton's total revenue for this period was only 50 USD, while the production requested 70 USD.

However, over time, the drink began to gain the attention of consumers, and here the success story of Coca-Cola began. By the end of 1886, the drink became carbonated, and the history of Coca-Cola in its “carbonated” form is very interesting. Once a visitor to the pharmacy who came in with a hangover asked for a glass of Cola, but the pharmacist was too lazy to go to the other end of the room for water, and he suggested diluting the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all pharmacies in Atlanta.

The real shift occurred with the introduction of Prohibition. The inventor of the recipe was then forced to sell the formula and equipment, and most of his company was sold to the seller who first mixed Coca-Cola with soda. Pemberton himself received $2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world-famous drink later died in poverty. The tombstone on his grave appeared only seventy years later.

Rapid revolutions

Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished newcomer Az Candler, who settled in Atlanta and, based on a recipe purchased from Pemberton’s wife, launched the production of Coca-Cola. So, in 1893, a company with an officially registered trademark arose. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first drink bottle production plant appeared in Last year 19th century.

The formula of the drink was constantly improved, and over time, cocaine, which was harmful to health, was removed from coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Candler sent a certain amount of free Coca-Cola to pharmacies in exchange for the addresses of their regular customers, in order to then send them coupons for one free glass of Cola. In addition, in addition to the drink, souvenirs with the trademark were also sold, which increased brand recognition among the population.

This bore fruit, and the enterprise began to increase its scale. In 1916, the production of Cola was established in original bottles, the format and design of which we can recognize among many others. The designer, Benjamin Thomas, wanted to create the most memorable shape and appearance so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of creating just such original bottles - with an extension towards the bottom - was borrowed from fashionistas of that time who wore skirts with an interception below the waist. This became another key to the universal recognition of the Coca-Cola brand, the success story of which developed at a rapid pace.

Coca-Cola advertising campaigns become especially successful when the brand becomes associated with Santa Class. In this regard, many even think that it was the company that came up with the favorite New Year's character, and they explain this by the fact that Santa is always dressed in red and white clothes and always has a treasured bottle of Cola with him.

History of Coca-Cola: interesting facts

Coca-Cola in modern times

The history of the Coca-Cola brand is a story of enormous success: today the corporation owns eleven large companies around the world and a couple of dozen individual bottlers. For example, in the Asian region, Coca-Cola Amatil Ltd. delights customers with its products, and in America, Coca-Cola Enterprises Inc.

Many people mistakenly think that the history of the Coca-Cola company is connected only with the release of Cola, but in fact, thousands of bottles with a variety of drinks pass through the conveyors of this business giant every day. More than 2/3 of global sales volume belongs to three “flagships”:

Coca-Cola;
Fanta;
Sprite.

Worth special attention advertising campaign Cola: An entire department of marketers works tirelessly to keep the attention of its multimillion-dollar audience. Just look at the recent marketing ploy with different names on Cola bottles, thanks to which every user wants to find his name on his favorite drink. Surely many of us have also seen colorful advertisements for the New Year holidays, which say that New Year impossible to do without Coca-Cola.

The legendary drink, which has become no less popular than in the last century, is today one of the most recognizable brands in the world. The red and white Cola trademark is difficult to confuse with anything else. Sponsor of many sporting events and essential attribute Christmas holidays, the drink still delights us with its unforgettable taste and offers options even for those who care about their health and figure. The history of the Coca-Cola company is a history of absolute primacy in the field of soft drinks.

In contact with

Today everyone knows about this company, as well as its competitor -. Its logo has long become recognizable, and its famous drink has become legendary. The history of the development of the company, which is already more than a hundred years old, is constantly discussed by businessmen and marketers.

The very first composition of Coca-Cola was invented by a pharmacist in Atlanta. In 1886, when America tried to zealously fight drunkenness, it got to the point that pharmacists were forced to replace alcohol in tinctures with other components.

Atlanta pharmacist John Stith Pemberton produced the so-called French wine coca. It was positioned as an ideal drink that stimulates brain function. Instead of alcohol, Pemberton used the equally tonic kola nut. Then it was brought to America by African slaves. The nuts were real energy drinks. They stimulated the work of not only the heart, but also the muscular system. A kind of energy drink became one of the ingredients of the then wine coca. Slaves said that kola nut was a great hangover reliever. This was indeed the case. Pemberton mixed kola nut extract with a cocaine-based drink. Two of the strongest stimulants became the main ingredients of the resulting potion.

But its taste was not the best. Pemberton experimented a lot, mixing and adding herbal extracts, but his coca was perceived more as a medicine.

The wine mixture was a disgusting drug that was a sweet and thick syrup.

Everything changed by chance and rumor.

Brief history of development

John Stith Pemberton began supplying his miracle drink to pharmacies. It was sold in bottles, which were more like containers for medicine, or on tap. It was impossible to drink the thick drink, so it was diluted with ordinary running water. The resulting potion was truly invigorating. It was called lemonade, and for those who found a way to get drunk, it was called a wonderful hangover drink.

It’s a paradox, but it was the story of a man who had not yet succumbed to the then raging hysteria of sobriety that changed the taste of the drink forever and made it even more popular. A buyer from one of the pharmacies asked a friend to dilute Coca-Cola syrup for him. Tom was too lazy to go to the water tap, so he added soda to the drink. Fizzy Coca-Cola created a sensation. The rumor that it turns out much tastier this way spread throughout Atlanta with incredible speed.

And after Prohibition came into force, Coca-Cola sales skyrocketed.
Pemberton was assisted by entrepreneur and businessman Frank Robinson. He came up with the first logo for, which is used to this day. Robinson has dedicated his entire life to developing the brand.

But let's go back to 1887. Things seemed to be looking up and Robinson and Pemberton's business was booming. But the pharmacist's health was deteriorating. He deservedly sold his share of the business to the same Willis Venable, who came up with the idea of diluting the drink with soda. Pemberton felt that he did not have much time left and hastened to pass on the recipe for the drink, which was kept secret.

Coca-Cola 1887 contained: caffeine, lemon oil, lime and nutmeg oil, vanillin, coca leaves, orange elixir, citrus acid, orange blossom oil.

The second father of Coca-Cola was Asa Candler. A poor immigrant came to America in search of happy life and faith in your talent as an entrepreneur. He bought the secret set of Coca-Cola ingredients from Pemberton's then-widowed wife and, together with his companions, founded The Coca-Cola Company in Georgia. On January 31, 1893, Candler registered the Coca-Cola trademark.

I had to be patient before the drink began to make any profit. It happened that no more than nine people bought Coke a day, and during the first 12 months the revenue was no more than $50.

Over time the situation improved. 1902 was a turning point in the history of development legendary brand, and Coca-Cola turned out to be the most popular drink in the United States. The new recipe used coca leaves - those from which cocaine was extracted. They are still supplied to the production of the drink by the only legal factory that processes medical cocaine in the United States.

In 1915, Coca-Cola had a new container - 6.5 oz bottle. In 1919 the company is headed by new owner Ernest Woodruff. He would later be replaced by his son Robert, who devoted the next 60 years of his life to the development of the company.

“Coca-Cola” is more than the name of an invigorating and tonic drink. In 1933, the company began installing machines that made it easy to buy a bottle of Coke. Then six-packs of bottles appeared in stores, and eventually, remote refrigerators.

Since 1931, American children have been offered a new and soon-to-be-loved image of Santa Claus in red and white. It was drawn by artist Haddon Sundblom. Before this, Santa could be in clothes different colors. The artist had to rack his brains to paint a portrait of Santa. There are several versions about this. According to one of them, Sundblom drew himself, and according to the other, his friend Lou Pentis. A real good-natured guy with wrinkles around his eyes, the kids immediately fell in love with him. He has become the personification of the good Santa whom everyone is waiting for at Christmas and new year holidays.

Company today

Today, more than one billion bottles of Coca-Cola are sold annually. Products are presented in two hundred countries around the world. The company's enterprises employ more than 150 thousand employees. The Coca-Cola Company is one of the world's largest producers and suppliers of syrups, concentrates and soft drinks.

Manufactured products

In Russia, in addition to the popular Coca-Cola, famous products are also:

Soft drinks: Coca-Cola Zero, Fanta, Sprite.
Fruit juices and purees: Rich Fruit Mix, Dobry, Rich.
Carbonated drinks: Pinocchio, Cream Soda, Lemonade, Duchess.
Schweppes carbonated drink series.
Water: Bon Aqua Viva, Bon Aqua.
Isotonic sports drink: Powerade.
Iced tea: Nestea.
Energy drinks: Burn, Gladiator.

List of CEOs

Today general director The Coca-Cola Company is a businessman with American and Turkish roots, Mukhtar Kent. He was appointed to this post in 2008. Previously the company was led by:

I have my own cafe in the university building, and every day I am surprised at how much students drink soda. At every break there are queues to buy a bottle. Naturally, the main profit comes from the sale of soda, which we buy by the case. And I actually feel so sorry for them, it’s necessary in such a situation early age ruin your stomach(((

Coca-Cola (" Coca Cola") - a non-alcoholic carbonated drink. Drink " Coca Cola"was invented in Atlanta (Georgia, USA) on May 8, 1886 by pharmacist John Stith Pemberton, a former officer

American Confederate Army (there is a legend that it was invented by a farmer who sold his recipe to John Stith for $250, as John Stith allegedly said in one of his interviews). The name for the new drink was invented by Pemberton's accountant Frank Robinson, who, also fluent in calligraphy, wrote the words " Coca-Cola” in beautiful curly letters, which are still the logo of the drink.

Main ingredients " Coca-Cola"were as follows: three parts of coca leaves (from the same leaves in 1859, Albert Niemann isolated a special component (drug) and called it cocaine) to one part of the nuts of the tropical cola tree. The resulting drink was patented as medicine « from any nervous disorders” and began being sold through a vending machine at Jacob's, the city's largest pharmacy in Atlanta.

It should be noted here that cocaine was not a prohibited substance at that time, and nothing was known about its harm to health. Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol - Coca-Cola was not new to this. At first, an average of only 9 people bought the drink every day.

Sales revenue during the first year was only $50. Interestingly, $70 was spent on the production of Coca-Cola, which means that the drink was unprofitable in the first year. But gradually the popularity of Coca-Cola increased, and so did the profits from its sales. In 1888, Pemberton sold the rights to produce the drink. And in 1892, businessman Asa Griggs Candler, who owned the rights to “ Coca-Cola»,

founded the company The Coca-Cola Company", which has been producing Coca-Cola to this day. Since 1894. " Coca Cola" began to be sold in bottles. In 1902, with a turnover of $120 thousand, Coca-Cola became the most famous drink in the United States. But in the late 1890s, public opinion turned against cocaine, and in 1903, the newspaper New York Tribune“A devastating article appeared, claiming that it was Coca-Cola that was to blame for the fact that blacks from the city slums who had drunk on it began to attack white people.

After this, they began to add no more to Coca-Cola. fresh leaves coki, and already " squeezed out", from which all cocaine was removed. Since then, the popularity of the drink has grown and already 50 years after its invention, Coca-Cola has become something of a national symbol. Since 1894, Coca-Cola has been sold in bottles, and since 1955 in cans.

In 1915, designer Earl R. Dean from Terre Haute, Indiana, came up with new bottle in 6.5 oz. The shape of the bottle was inspired by the cocoa fruit (according to one version, Dean confused the words coca and cocoa, according to another, he could not find anything about coca or cola in the library). To make the bottle stand better on the conveyor, an extension was made at the bottom. Over all subsequent years, more than 6 billion of these bottles were produced.

In 1955, Coca-Cola began being sold in 10-, 12-, and 26-ounce bottles. In 1980 " Coca Cola"became the official drink of the Olympic Games in Moscow. In 1982, the production of dietary " Diet Coke" In 1988 " Coca Cola"entered the USSR market, production was established at the Moskvoretsky brewery. Later, under pressure from competitors producing decaffeinated and sugar-free drinks, The Coca-Cola Company began producing Classic Coke, Caffeine-Free Diet Coke, and Caffeine-Free Tab drinks.

Tell me, is there at least one person on the planet who doesn’t know what Coca-Cola is? Who doesn’t know the history of this world-famous brand, founded more than 100 years ago? Everyone has heard at least something about such a refreshing drink as Cola. The history of Coca-Cola is the topic of today's article.

What is Coca-Cola?

This is the name of the best non-alcoholic drink in the world, which has been perfected and presented to us by professionals for hundreds of years. Today we will discuss the Coca-Cola drink in detail. The history of the creation of the brand will also not pass us by.

We will begin, perhaps, by reminding everyone of one very interesting fact related to the manufacturing company. Few people know that from 2005 to 2011, the soft drink Coca-Cola was the main component of the most expensive brand in the whole world.

If about 100 years ago someone could buy a brand, spending pennies, now this certainly won’t work: the value of the Coca-Cola company today exceeds 75 billion dollars. Did you know that the corporation employs more than 150 thousand people?!

Coca-Cola recipe

Unfortunately, the recipe for this drink is one of the most protected in the world. More than 100 years have passed since the beginning of the production of Cola, and only the main ingredients are still known, but, alas, the method of preparing the drink is not.

Let's talk now about the ingredients of Coca-Cola:

regular sugar (in the United States of America, experts use cheaper corn syrup);
sugar color (special dye);
energizing caffeine;
carbon dioxide;
orthophosphoric acid;
unique natural flavors (the main secret of this magical drink).

The complete list of all necessary ingredients is still a secret.

Now that we know the basic ingredients needed to create a carbonated product, we can discuss important point like the story of Coca-Cola. On English name drink looks like Coca-Cola.

History of the global brand

Many people drink Coca-Cola every day, but don’t even know what it is, who invented it, and others interesting points associated with the Coca-Cola company. Now we will finally fully immerse ourselves in the history of the world's best brand, which is impressive.

Founder of the legendary drink

The Coca-Cola drink was invented by an excellent pharmacist who lived in Atlanta. John Pemberton, from childhood, loved a variety of chemical experiments. Are you interested in knowing what happens to exist? exact date creating this wonderful product. The Coca-Cola drink was first made on May 8, 1886. If you do the math, it turns out that this thirst-quenching soda is already 129 years old! This is truly an incredible figure, which proves that the Coca-Cola company has developed and continues to do so.

The name "Coca-Cola" was coined by accountant Frank Robinson, who was working for John Pemberton at the time. As you can see, the brand name has not changed until now, even moreover, the inscription has been completely preserved, no changes have occurred.

Brand development in 1888-1898

At the beginning of 1888, John dies, being a penniless man, since his brainchild, unfortunately, did not achieve any commercial success at that time. The man was buried in a small cemetery among poor people, and 70 years later a beautiful stone tombstone was erected in memory of John.

After some time, the famous and wealthy Irishman Asa Candler decides to purchase the recipe for this drink from Pemberton’s widow. A woman sells a recipe to an Irishman for $2,300 (a lot of money at that time).

Candler decides not to change the name of the drink; already in 1892, he and his brother created an enterprise called The Coca-Cola Company, which is still producing Coca-Cola.

It is interesting to know that the company's initial budget was exactly 100 thousand US dollars.

In 1894, the legendary drink began to be sold in beautiful glass bottles.

4 years after this, another company known to this day appears, called The Pepsi-Cola Company. Now Pepsi-Cola is the main competitor of the Coca-Cola drink. The history of the creation of this brand is indeed very interesting; more about this is written a little higher.

"Coca-Cola" in 1902-1906

The entire year of 1902 is considered successful for the brand and delicious drink. This year, Coca-Cola becomes the most famous soft drink in America. The corporation's cash turnover exceeds 120 thousand US dollars.

A year later, the famous American newspaper New-York Tribune publishes another article about The Coca-Cola Company. The author of the article writes terrible things about Coca-Cola, for example, black guys, after drinking the drink, began to attack white citizens of America. However, this is far from the most interesting, because, as stated in the article, they were under the influence of a narcotic substance - cocaine.

The article did contain some truth, because at that time the recipe for the drink included special coca leaves, which were later replaced with squeezed ones; they did not contain cocaine.

Already in 1906, the company completely won the sympathy of American citizens, thanks to which it opened production abroad - in Panama and Cuba.

While the story of Coca-Cola makes you smile and laugh, what will happen next? Let's get a look.

Development of the brand in 1907-1914

During all this time, nothing important or new happened. The promotion of the company continued, but nothing remarkable happened between 1907 and 1914. There was active work at the enterprise, Coca-Cola was produced in new bottles and jars, each new design was better than the previous one.

Audio, photo, video on Wikimedia Commons

Coupon for a free glass of Coca-Cola, 1888

The drink is sold in more than 200 countries around the world. According to some statistics, 94% of the inhabitants of the entire planet have at least once heard of the Coca-Cola brand.

Story

The Coca-Cola drink was invented in Atlanta (Georgia, USA) on May 8, 1886 by pharmacist John Stith Pemberton, a former officer in the American Confederate Army (there is a legend that it was invented by a farmer who sold his recipe to John Stith for $250, about what John Stith allegedly said in one of his interviews). The name for the new drink was invented by Pemberton's accountant, Frank Robinson, who, also skilled in calligraphy, wrote the words “Coca-Cola” in curly letters, which is still the logo of the drink.

6.5 ounce bottle, invented in 1915

The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves in 1859 by Albert Niemann (German). Albert Niemann) isolated a special component (drug) and called it cocaine) for one part of the nuts of the tropical cola tree. The resulting drink was patented as a medicine “for disorders nervous system» [ ] and began being sold through a vending machine at Jacob's, the city's largest pharmacy in Atlanta. Pemberton also claimed that Coca-Cola healed impotence and that those addicted to morphine could switch to it (Pemberton himself was partial to morphine). At that time, cocaine was not a prohibited substance, and its harm to health was not known (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes used cocaine in moments of inactivity that were so painful for him). Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol - Coca-Cola was not new to this.

At first, an average of only 9 people bought the drink every day. Sales revenue during the first year was only $50. The production of Coca-Cola cost $70, meaning the drink was unprofitable in the first year. But gradually the popularity of Coca-Cola increased, and so did the profits from its sales. In 1888, Pemberton sold the rights to produce the drink. In 1892, businessman Asa Griggs Candler, who owned the rights to Coca-Cola, founded The Coca-Cola Company, which continues to produce the drink today.

Since 1894, Coca-Cola has been sold in bottles.

In 1902, with a turnover of $120 thousand, Coca-Cola became the most famous drink in the United States.

English science fiction writer H. G. Wells's novel Tono-Bange is a satire on the creation, advertising and distribution of Coca-Cola (called Tono-Bange in the novel).

In the late 1890s, public opinion turned against cocaine, and in 1903, the New York Tribune published a devastating article claiming that Coca-Cola was to blame for the fact that blacks from the city slums who had drunk on it began to attack white people. After this, they began to add not fresh coca leaves to Coca-Cola, but already “squeezed” ones, from which all the cocaine was removed.

In 1916, 153 lawsuits were filed against copycat brands such as Fig Cola, Candy Cola, Cold Cola, Cay-Ola and Koca Nola.

In 1955, Coca-Cola began being sold in 10-, 12-, and 26-ounce bottles.

In 1980, Coca-Cola became the official drink of the Olympic Games in Moscow.

In 1988, Coca-Cola entered the USSR market, production was established at the Moskvoretsky brewery.

Later, under pressure from competitors producing decaffeinated and sugar-free drinks, The Coca-Cola Company began producing Classic Coke, New Coke, Cherry Coke, Tab, Caffeine-Free New Coke, Caffeine-Free Diet Coke and Caffeine-Free Tab.

On December 4, 2007, Coca-Cola introduced a new glass bottle with a capacity of 0.33 liters, which has become shorter by 13 mm, wider by 0.1 mm and weighs 210 grams, which is 20% less than the previous one. For example, in the UK, these changes can reduce glass use by up to 3,500 tons annually, and carbon dioxide emissions by up to 2,400 tons.

purified carbonated water;
natural caramel coloring;
acidity regulator orthophosphoric acid;
natural flavors;
caffeine.

According to the manufacturer, at the end of 2016, 1.96 liters of water were needed to prepare 1 liter of Coca-Cola.

The exact composition of Coca-Cola's natural spices (other than the ingredients listed above) is a trade secret. The original copy of the composition is kept in the main vault of SunTrust Bank in Atlanta. Its predecessor, the Trust Company, was the underwriter of The Coca-Cola Company's IPO in 1919.

A popular myth is that only two executives can have access to a composition, and each can only have access to half the information. The truth is that although Coca-Cola had a rule limiting access to only two executives, each of them knew the entire composition, and the others, in addition to the established two, knew the manufacturing process.

Health effects

"Coca-Cola" in a branded glass with ice from a branded mold

Any specific negative effect of the drink on the body has not been reliably established. The effect of the Coca-Cola drink on health is no different from others similar products. Thus, it is not recommended to drink highly carbonated drinks for persons suffering from diseases of the gastrointestinal tract, in particular, acute and chronic gastritis, including those accompanied by increased gastric secretion, peptic ulcer of the stomach and duodenum, disorders of the biliary tract, and diseases of the pancreas. Diabetes patients should be aware of the sugar content in classical types drink

There is mention of a 2004 study that found a link between regular daily consumption of sweetened beverages and an increased risk of developing type 2 diabetes. A 2013 study found that the effect of regular doses of sweetened soft drinks on diabetes was not statistically significant.

Hong Kong residents drink hot Coca-Cola as a cure for colds.

Alternative uses

Pouring Coca-Cola into a vibrating roller

"Coca-Cola" and "Mentos"

Coca-Cola fountain over 2 meters high

Cola + Mentos

If you put a Mentos dragee into a bottle of Coca-Cola (low-calorie cola is best), a fountain of drink will flow from the neck of the bottle. This happens because Mentos (especially uncolored and unglazed) creates heterogeneities that serve as centers for the release of dissolved carbon dioxide. Other ingredients that play a role in the chain reaction are aspartame (a sugar substitute), sodium benzoate (a preservative) and caffeine in Coca-Cola and gum arabic and gelatin in Mentos. These ingredients go well together, and if you mix them and add enough gas release sites, a violent reaction begins that releases all of the gas at once. carbon dioxide, which leads to a cola fountain. The reasons for this phenomenon were analyzed and described in the program “MythBusters” on the Discovery Channel in the fourth season, issue No. 57. There, the myth about the likelihood of damage to a normal stomach from a mixture of Coca-Cola and Mentos was refuted.

Using this effect, Americans Fritz Grobe and Stephen Waltz (Buckfield, Maine, USA) drove a “jet car” 67 m. The “jet car” is a children’s bicycle and a large cart containing 108 bottles of low-calorie Coca-Cola and 648 Mentos lollipops.

Data

A colorless version of Coca-Cola was produced specifically for Soviet Marshal G.K. Zhukov.
The huge Coca-Cola sign, located above the World of Coca-Cola pavilion in Atlanta, consists of 1,407 regular light bulbs and 1,906 linear neon bulbs. Sign height - 9 m, width - 8 m, weight - 12.5 tons.
Coca-Cola is the longest-running sponsor of the Olympic Games. Coca-Cola's collaboration with the Olympic Movement began in 1928.
Drawing Santa Claus for The Coca-Cola Company in 1931, Swedish-born artist Haddon Sundblom depicted him not as a cheerful old elf, as was then customary, but as a cheerful old man with rosy cheeks and a thick white beard. Over the years, Santa Sundblom has become a well-known and beloved personification of the Christmas and New Year holidays.
The largest Coca-Cola sign is located in the Chilean city of Arica. It is laid out on top of a hill of 70 thousand Coca-Cola bottles, its dimensions are 122x40 m.
The first outdoor Coca-Cola billboard, painted in 1904, is still in place in Cartersville, Georgia.
"Coca-Cola" is 3.0±0.3.
In 2011, the National Geographic TV channel showed the plant, its work and the secret of making the Coca-Cola drink.
In 1989, Coca-Cola was the first foreign company to advertise its trademark on Pushkinskaya Square in Moscow.
In 2015 in Vologda region A regional law prohibiting the sale of tonic drinks came into force. Coca-Cola was included in the list of drinks sold over the age of 18 upon presentation of a passport, and cocoa was also on the list.
To prepare Coca-Cola, the company spends about 200 billion liters of water annually.
Coca-Cola marketers claim that the phrase “Coca-Cola” itself is considered the second most popular and recognizable in the world among the inhabitants of the planet. The first position is consistently occupied by the word “okay”.
The largest amounts of Coca-Cola are consumed in Iceland and Mexico.

Notes

Gramota.ru
The most expensive brands in the world in 2006
The most expensive brands in the world in 2007
The most expensive brands in the world in 2008
The most expensive brands in the world in 2009
The most expensive brands in the world in 2011
Is it true Coca-Cola once contained cocaine? (English) . Retrieved July 29, 2007. Archived February 4, 2012.
History of Coca-Cola (inaccessible link - story) . Retrieved August 6, 2008. Archived February 1, 2009.
. Associated Press. The Guardian (9 March 2012). Retrieved March 9, 2012. Archived May 31, 2012.
Associated Press in New York Coke and Pepsi change recipe to avoid cancer warning. Guardian. Retrieved March 9, 2012.