We open a travel agency (firm). How to open a travel agency

• Production plan
• Tour sales technology
• Marketing and promotion
• Financial calculation
  • • • Similar business ideas:

A sample business plan for opening a travel company (travel agency) in a city with a population of 350,000 inhabitants.

Despite the unfavorable economic situation and problems with leading tourist destinations (Turkey, Egypt), the tourism business is still developing. According to some data, the annual growth of this segment is at least 15%, which is higher than the growth in average wages.

How much money do you need to open a travel agency?

According to preliminary calculations of the business plan, opening a travel agency will require investing at least 775,000 rubles:

1. Registration of a company - 25,000 rubles.
2. Purchase of office furniture and equipment - RUB 200,0000.
3. Website creation and promotion - 150,000 rubles.
4. Advertising budget - 150,000 rub.
5. Other expenses - 100,000 rubles.
6. Reserve fund - 150,000 rubles.

What equipment to choose for a travel agency

First of all, this is modern computer equipment equipped with software and office equipment. Then, decent equipment, design and comfortable office furnishings that meet safety standards and the reputation and prestige of the company. Vehicles for meeting or delivering tourists from the airport are also useful.

Which OKVED code to indicate when registering a business?

You can use the following OKVED codes, both for registration and for further expanding the list of tours. services. 79.11 or 79.12 covers the business activities of travel agencies or tour operators, respectively. Then code 79.90 corresponds to other booking services and related work, which has subtypes:

• for the provision of tourist information services - 90.1 and excursion and tourism services - 2;
• travel agencies providing excursion and tourism services - 90.21;
• independent tour guides and guides providing excursion and tourism services - 90.22;
• for the provision of tourist services associated with booking - 90.3;
• for booking tickets for cultural and entertainment events - 90.31;
• and other services related to the advance reservation service - 90.32.

The classifier contains codes for which registration of a business will require licensing. Therefore, when registering a company, choosing the main code for tourism services, do not forget to check this with the list of types of activities that are licensed.

Step-by-step plan for opening a travel agency

1. Marketing research of the city's tourism services market
2. Search suitable premises(office)
3. Registration of a legal entity (LLC)
4. Concluding agency agreements with tour operators
5. Office arrangement, purchase of furniture and equipment
6. Website creation
7. Recruitment and training of personnel
8. Advertising, promotion of services

How much can you earn by selling tours?

Our organization will be engaged in the selection and sale (resale) of tours from the country's leading tour operators. The main income of a travel agency will consist of commissions earned from the sale of tours. According to the agency agreement, the tour operator will pay from 10 to 14% of the tour cost. The percentage depends on the volume of tourists sent during the season. The more tourists a travel agency sends, the higher the reward percentage will be. The main directions in which it is planned to sell tours:

• Europe (Germany, Great Britain, France, Bulgaria, Spain, Italy, etc.)
• Dominican Republic
• Tunisia
• India
• Thailand
• Costa Rica
• China
• Russia (Sochi, Crimea, Anapa)

According to preliminary calculations, in the first month of operation (May) about 30 tours will be sold (an average of 1 tour per day). With an average price of a trip of 50,000 rubles. and 10% commission, income from one sale will be 5,000 rubles, and total revenue per month: 150,000 rubles. With the growing popularity of the organization ( regular customers) monthly income in the first year of work will increase by an average of 10%. As the number of sales increases, the percentage of commissions will also increase. Thus, in the first year of operation it is planned to earn about 3,500,000 rubles.

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Production plan

The first thing you need to do is find an office to house the organization. For the full functioning of the business are not required large areas. Therefore, preference will be given to premises with an area of ​​25 to 35 square meters. m. with ready renovation. This area will be enough to accommodate three workplaces. At this stage, the main costs will be associated with the purchase of office furniture (tables, chairs, soft sofa for clients), office equipment and consumables. The rent for the premises will be about 25,000 rubles. per month.

Which tax system to choose for a travel agency

Next, you need to register the company with the local tax office. It is planned to register a Limited Liability Company (LLC) as an organizational and legal form. The status of a legal entity will look preferable both when working with clients and when working with tour operators. Licenses and certificates are not required for this activity. As tax regime the best option there will be a transition to a special regime - simplified tax system (6% of revenue or 15% of profit). Upon completion of registration, the company will need to enter into agreements with the country's leading tour operators: Coral Travel, Tez Tour, Sunmar, Pegas Touristik, NTK-Intourist and so on. After concluding an agency agreement, you will gain access to the online tour booking system and open a bonus account. Upon completion of registration of the company and arrangement of the premises, it will be necessary to form a team of the organization. The main staff of a travel agency are customer service managers. Their responsibilities include selecting individual and group tours, advising clients on tourism destinations, booking all types of travel services, and working with tour operators. When starting a business, you will need to employ at least 3 managers with a 2/2 work schedule. The salary will consist of a salary of 15 thousand rubles. + percentage of sales. Also, for the operation of a travel agency, a visiting accountant and cleaner will be required (outsourcing). The responsibilities of the director/manager will initially be assigned to the project initiator.

Tour sales technology

The technology includes searching and booking tours, their registration and payment. The process of interaction with partners, document flow, delivery and issuance of documents to clients should also be worked out.

Marketing and promotion

Without advertising and promotion it is impossible to build a profitable tourism business. Today, the lion's share of tours are purchased via the Internet. Even if the travel agency is located close to the client, it is often easier for him to go to the website and book the tour he likes through a bank card. Therefore, creating a website for a travel agency is a must. What sections should be on the site first:

• Selection of tours according to parameters (destination of vacation, arrival date, number of nights, etc.)
• Last minute travel packages (holiday offers with discounts)
• School tours (organization of excursion tours for school and age groups)
• Business tours (organization of tours for group recreation)
• Online - tour booking

Creating a functional website can cost from 50 to 100 thousand rubles. You can advertise an online resource through contextual advertising(Yandex Direct and Google Adsense). In addition to online promotion, it is worth including in your business plan and methods of promotion through offline advertising:

• Placing a bright sign above the entrance to the travel agency office;
• Advertising on billboards (outdoor advertising)
• Placing information in specialized magazines
• Advertise on radio, television and local newspapers.

Advertising on television is very expensive, but it brings a tangible effect, because it allows you to get the impression that the travel agency is reliable and you can trust it with your vacation. Ultimately, at least 30,000 rubles can be spent on advertising and promotion of the organization. per month.

Financial calculation

Fixed monthly expenses of the organization:

• Rent of premises - 25,000 rub.
• Staff salary - 75,000 rubles.
• Insurance deductions - 22,500 rubles.
• Advertising - 30,000 rub.
• Payment for outsourcing services (accounting and cleaning) - 15,000 rubles.
• Office expenses (water, stationery, paper, etc.) - 6,000 rubles.
• Other expenses - 15,000 rubles.

Total - 188,500 rub. (in the first months the travel agency will actually work at a loss). Annual expenses, thus, will amount to at least 2,262,000 rubles.

Structure of fixed expenses:

Calculation of profit before tax per year: Revenue - Cost ( fixed costs): 3,500,000 - 2,262,000 = 1,238,000 rub. Calculation of net profit after taxes (STS, 15% of profit): 1,238,000 * 0.15 = 185,700 rub. (tax) 1,238,000 - 185,700 = 1,052,300 rub. (net profit) According to our calculations, the profitability of the travel agency will be 46%, and the payback of the initial costs occurs after 10-12 months of work. Please note that this is approximate calculations and may fundamentally not coincide with the real state of affairs. Because too many factors can affect the final profit, in particular: the political and economic situation in the country, the location of the company, the quality of services provided, the qualifications of managers, a competent advertising company, and so on.

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

In this material:

The tourism business is considered one of the most profitable. The following business plan for a travel agency is a ready-made example that will help you see this.

Such business can be carried out in any country, regardless of climatic conditions. A beginner entrepreneur can order a travel agency business plan in a special form, or he can draw it up on his own. To do this, you will need to carefully study all the information related to this matter and become familiar with the economic situation in your country. This will help you accept correct solution and assess all risks. Ready example organizing your business will help you avoid controversial situations in the future, as they will be thought out and resolved in advance.

Business in tourism

What is business planning in tourism? First of all, this is a program for selling tour packages to clients. It is best if the travel agency works with clients throughout the entire vacation. This implies high costs and the involvement of highly qualified personnel, since representatives of your organization will have to communicate with foreign employees of hotels and agencies. It is better for a novice entrepreneur to purchase ready business- a company engaged in the sale of trips to certain countries, purchased from tour operators at low prices. With constant cooperation, tour operators provide good discounts, which will increase your profits.

What is attractive about the tourism business? First of all, it is stability and profitability. The rapidly spreading fashion for foreign holidays is forcing more and more people to resort to the services of travel agencies. This industry attracts budding businessmen with minimal start-up investments and the absence of the need to organize production processes. Opening a travel agency is a difficult, but quite interesting matter. If you have set clear goals for yourself and are rapidly moving towards them, you will succeed.

Before you learn how to start your own business, you need to study the features of this business sector. There are 2 types of companies working in this area: travel agencies and tour operators. Tour operators are involved in choosing routes, collaborating with hotels, and organizing charter flights. Travel agencies are directly involved in the sale of travel packages. When opening your own company, decide what exactly you want to do. Organizing tourist trips from start to finish is quite difficult and expensive, which is why novice businessmen decide to open a travel agency.

How to open a travel company

It is best to register your company as a limited liability company. Most often, residents of our country vacation in Turkey, Egypt and Thailand, so focus on selling trips to these countries. The demand for your company’s services will grow every year, so there is no doubt about the profitability of the enterprise you are opening. So, your company will sell tours to the most popular countries, but you can diversify the range of your services by offering trips to less visited places.

The next step is to analyze the sales market. Study the tourism services market in your region. Find out how in demand the products of such companies are and how many companies there are in your city. Even if there are many travel agencies and they are quite competitive, you should not give up on your dream. Any competition pushes us to improve the quality of services provided.

The main point in terms of organizing the work of your enterprise is the search for premises. It is advisable that the office be located in the city center - this will ensure a constant flow of clients. The more people see your office, the more profit you will make. Purchasing office space is the most expensive aspect. The next step is to carry out renovations in the room: it should be bright, but at the same time have a strict corporate style. This is the only way you can inspire confidence in future clients.

The next step is to receive permitting documentation. The activities of a travel agency are regulated by the state; to obtain a license, more than 20% of employees with special education and work experience in this field are required. The same requirements apply to the head of the enterprise. A hygiene certificate is issued only after completing special courses.

On initial stages To operate your company, you will need to hire a minimum number of employees. For the normal operation of a newly opened travel agency, 2 people are enough: a director and a tourism manager. The director of a company most often becomes one of its founders.

Now you can start choosing routes and organizing cooperation with tour operators. This is done easily; any operator is looking for new ways to sell products.

Enterprise financial plan

Sales of products are carried out by tourism managers; the sales office should be equipped with comfortable workplaces. You will need to purchase office equipment and sofas for clients.

Here is a sample calculation of costs for organizing a tourism business. Purchasing office space will cost 1-5 million rubles, depending on the region of residence. The purchase of equipment will require 200-500 thousand rubles, and the same amount will have to be spent on labor costs. Thus, in order to open a travel agency, you need to have a starting capital of about 6 million rubles. Considering the high profitability of the business, it pays off within 1 season. So the enterprise you open has every chance of success.

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	Investments: Investments 600,000 - 800,000 ₽ The Sibiryak company was founded by a group of enthusiasts in 2006. Over 12 years of successful work, from a rented garage near Irkutsk, it has become a leader in Russia in its segment. Our company constantly improves the quality of the baths we produce, creates original layouts, sauna stoves(in particular the Osa stove), we introduced the know-how of “warm, blown” floors, we have our own program for building Sibiryak baths. WITH… TUI Russia is one of the leading travel companies in Russia, including a tour operator and a network of travel agencies. The company is part of the largest international tourism holding TUI Group, with more than 40 years of experience. TUI Russia was founded in 2009 on the basis of Russian tour operators VKO Group and Mostravel. The main shareholders of TUI Russia are the Russian company Severgroup and the company…
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MS Word Volume: 51 pages

Business plan

Reviews (99)

Who will be interested in a travel agency business plan? Of course, those people who themselves love to travel, who would like to open a business for the soul and income, for pleasure and prosperity. And there is definitely no doubt that such an undertaking will be profitable! The last decade has shown that our people are happy to relax “in style”, and not just toil in the country.

That is why a business plan for opening a travel agency is simply created for those who want to make their dreams of a comfortable vacation come true for different layers population. What could it be? Elite and rural tourism, excursions and children's trips, sea cruises and fun at the most famous resorts. Or maybe all at once!

When purchasing a business plan for organizing a travel agency, keep in mind that it will require not only initial capital, but also your own desire and enthusiasm. Only in this way will it be possible to captivate customers, offer them the best and organize unforgettable trips. Examples of the work of well-known travel agencies confirm that this is a profitable and creative business designed for a good future.

It is quite simple to study the information in a business plan for opening a travel company, although starting your own company will require a lot of effort and time. Yes it ready-made solution, a scheme that has been carefully calculated and verified. What will you get in the end? In addition to profit and satisfied customers, there is also the joy that your business brings benefits, bright emotions and satisfaction.

Tourism in Russia is becoming widespread, the number of travelers is constantly growing, due to which the tourism infrastructure is developing very actively. But how can a novice entrepreneur find his niche, how to open a tour operator activity, a tourism business - a company, a travel organization enterprise, without encountering serious problems and withstanding high competition?

Where to start a tour operator business if the entrepreneur does not have the necessary experience in opening a travel agency, creating a travel agency, what are the initial costs of opening a travel agency? Hundreds of aspiring businessmen search for answers to these questions every year. For some unknown reason, many are confident that a travel agency is an easy way to start a business.

Of course, opening a tourism business is much easier than creating your own car dealership or a new bank. However, opening and developing a travel company is fraught with many pitfalls, and common mistakes of novice travel agents ultimately lead to the company closing down as soon as it starts operating. According to statistics, about a third of new travel companies do not survive to the end of the first season.

Opened a travel agency, a travel agency without experience, how to work - one of the most common start-up scenarios entrepreneurial activity for those who have decided that the information about creating a travel agency obtained from business forums for beginners is quite enough for them. It is logical to assume that the lack of an organizational plan for a travel agency, a lack of knowledge about how the organization of a travel agency’s work should be structured, will sooner or later lead a businessman to a dead end.

In order to stay afloat for a long time, a novice businessman will have to solve many issues for himself, and the first of them is the direction of activity of the travel agency. The peculiarities of marketing a travel company are such that it is necessary to clearly explain to a potential client what your company does and in what areas it operates. The monthly sales volume of the travel agency and the number of tour packages sold even in small travel agencies will depend on this. Definition target audience clients will help you do right choice– sell tours abroad or focus on the Russian direction.

The name of the travel agency is of no small importance - remember: whatever you call the boat, that’s how it will float. Take a look at the sample signboards of competing travel agencies - not every office can boast of an attractive name. Registration of a travel agency and its financial support is a stumbling block for many entrepreneurs. Having an accountant at least part-time in a travel agency will solve a lot of problems. Financial statements for a travel agency great value, and if your accountant has experience in keeping records of tourism activities, this will be an additional plus.

An experienced accountant will definitely tell you how important a professional example of a business plan for opening a travel agency with ready-made calculations is. From this sample you will learn what time is best to open a travel agency, what are the features of processing documents for tours, and also how important reviews are in the tourism business. You will understand what opening and profitability of a travel agency can be like.

Are you wondering how difficult it is to open a travel agency in small town, by what criteria do you choose to rent a travel agency office? You will find answers to all these questions in a competent business plan, and very soon you will be able to think about opening a second additional office for your travel agency.

Opening a travel business - travel agencies, travel agencies, travel agencies - from scratch, from A to Z, what is needed for this, where to start... These days, hundreds of aspiring entrepreneurs who have decided to start their own business by organizing travel are puzzled by this problem. When opening your own travel agency, you need to know that only businessmen who have received the appropriate license can engage in this activity. And to do this, certain requirements must be met.

Before applying for a license, you should already have some basis for opening and creating a travel agency. Thus, the basic rules for running a tourism business require preliminary selection of agency personnel, and at least 20% of employees must have the appropriate education or have work experience in the field of tourism of 3 years or more. The business model of an enterprise in the tourism sector provides for the mandatory presence special education and the head of a travel agency, plus experience in this field. When drawing up a budget for a travel company and starting to build a business, you should rent a room for the tour in advance. services. This is due to the fact that information about the premises and facilities that are used for tourism activities must be included in the package of documents that are submitted to obtain a license.

When planning to open his own travel agency, create his own business from scratch, a businessman is waiting for advice on how to do this in detail in order to avoid annoying mistakes. How realistic is it to open a travel agency for individual entrepreneurs at minimal cost, is it profitable, what documents are required for this? Answers to these questions will help a businessman act more confidently. But not every entrepreneur understands what difficulties await him at the very first stage - in the process of obtaining a license.

Whether a license for your travel agency will be an insurmountable obstacle or everything will work out well depends on various nuances. In particular, it is necessary to take into account the fact that office space should be rented in advance, despite the fact that you do not have the right to use it until you receive a license. It is clear that the obvious losses that are inevitable when the office is idle must be taken into account when drawing up the budget. After all, one of the main reasons for the premature closure of an agency is errors in financial calculations, when a businessman simply does not have enough money to further promote the business.

The decision to issue a license to a travel agency by law is made within up to 2 months, so the financial damage can be quite impressive, given that it is more advisable to rent an office in places with good traffic, and accordingly, the cost of rent will result in a significant amount.

In addition to the license, a sample of which the owner of a travel agency can find on the Internet, you will also need to obtain a certificate confirming that the quality of the services provided meets the necessary standards, as well as a hygiene certificate. What else you will need for a full-fledged tourism activity can be found in the example of a business plan for opening a travel agency with ready-made calculations, compiled by professionals.

How to open a travel company, tour operator, what you need - this document contains the most important information, lists the features of accounting in the tourism business and document flow in enterprises providing tourism services. This most important financial document contains, among other things, a description of a green tourism business project. And if you dream of organizing rural tourism, as well as learning about the main centers of tourism development, you cannot do without a business plan.

Update: on this moment A license is not required to open a travel agency. Only tour operators are licensed.

Analysis of the activities of tourism and tourism enterprises hotel business clearly demonstrates how important the role of a competent manager is in this area. The peculiarities of marketing a travel agency are such that the monthly sales volume of the travel agency almost directly depends on the talent of this specialist to persuade a potential client to purchase a tour. In this regard, the search for a manager should be approached very thoroughly.

The characteristics of the personnel in a travel company are such that they need to know a lot about the product that they have to sell. Most tourists come to the company without really deciding where they want to go. And the main job of a travel company manager is to clearly tell the client about the benefits of purchasing a tour from them. The more competent the algorithm for working with tourists is, the higher the chances of increasing the sales of a travel agency. It is no coincidence that the main operators of business tourism and other types of travel rely on the professionalism of managers. After all, it is this person who determines how many trips will be sold, how many people will go on exciting trips and, perhaps, next time, decide to return to the same travel agency again.

Is it possible to open a travel agency for 60,000 rubles? Probably, it is possible, it is important to know that it is permissible to save on the design and equipment of a travel agency office, premises for the staff of a travel agency and visitors, but one thing you should never save on is the professionalism of the manager. The range of responsibilities of this specialist is quite wide: negotiations with the company’s partners and with its potential clients, registration and booking of tours, control of orders. They monitor how prices for organizing tours increase or decrease, in which direction the requirements for paperwork change, and carry out analysis specific examples advertising for enterprises in the field of tourism and service, build relationships between travel agencies and tour operators. These people are familiar with all the main tourist destinations by season and they know how to help the client make the right choice.

In the struggle for a great manager, businessmen resort to in different ways. Some travel agency owners draw up special questionnaires for managers of travel companies, relying on their instincts, others try to lure experienced specialists from other agencies by offering these travel company employees a higher salary.

But there are still others - those who rely on a professional example of a business plan for opening a travel agency with ready-made calculations, in which personnel selection is paid Special attention. This document describes in detail the features of the implementation of a tourism product by travel agencies, explains how to correctly draw up an agency agreement and contract in the tourism business, and how the operator structure of tourism differs from the agency structure. What should be the responsibilities of an accountant and manager of a travel company? You just have to look at a professional business plan and all questions will disappear by themselves.

* The calculations use average data for Russia

A fragment of the book by Yulia and Georgy Mokhov “Travel Agency: where to start, how to succeed” by the publishing house “Peter. Published with permission from the publisher

Do I have enough money to open a travel agency? Should I risk my last savings or not? How long will it take for investments in the tourism business to pay off? How much will I earn? Create your own travel agency or buy a ready-made one? Or join franchise network? Is it difficult to make a business plan for a travel agency? What are the requirements for a travel agency office? How many employees will you have to hire? Where to look for footage? Which tour operators to work with? Which countries do you sell tours to? Limit yourself to a narrow specialization or sell everything? Should we open air and railway ticket offices immediately or later? How to attract clients? How much to spend on advertising? Do tourists have many complaints? And still…

SHOULD I OPEN A TRAVEL AGENCY OR NOT?!

We will try to dispel all your fears and support your desire to open a travel agency. But we guarantee: everything that is written here is a real reflection of the state of affairs in the tourism business, without exaggeration or omission.

Development of a business plan for a travel company.

We offer for your reference a diagram that reflects the main parameters and cost items that can be used when drawing up a business plan for a travel company (agency).

1. Travel agency concept

Kind of activity:

• travel agent;
• tour operator;
• mixed activity.

Additional services:

• sale of air and railway tickets;
• transfer services, ordering limousines;
• visa processing;
• insurance;
• preparation of documents for registration of foreign passports;
• services of an individual guide and accompanying person;
• translation services;
• sale of guidebooks;
• sale of related travel products;
• sale of gift certificates;
• booking and ordering tables in restaurants, tickets for events;
• rental of tourist equipment;
• Car rent.

Priority tourist destinations:

• by type of tourist destination;
• according to the cost of tours;
• by country;
• by type of tourism.

2. Organizational plan

Travel agency office location:

• center;
• outskirts;
• distance from the metro.

Office status:

• rent;
• own premises;
• other.

Office type:

• showcase office on the first line;
• in the business center;
• in the administrative office building;
• V mall;
• on the first floor of a residential building.

Office size:

• two jobs, three five jobs;
• one-room, two-room, three-room, more than three rooms;
• free layout (number of meters).

Office furniture (cost calculation):

tables with reception places, chairs for employees, chairs for visitors, bedside tables with keys, rack for catalogues, wardrobe, hangers, hanger rack,
board for information and special offers, sofa for visitors, coffee table, safe, blinds, mirror, dishes (for employees, for receiving visitors), photo frames and permitting documents, plants.

Office equipment (cost calculation):

computers, telephones, fax, printers (minimum 2 pieces), scanner, copier, TV, CD and DVD player for showing films about countries and resorts, air conditioning, water cooler, first aid kit, clock, stationery, wall map of the world or globe.

Office design project:

• zoning of space;
• design of the premises according to the concept of the travel company;
• floor plan.

3. Competitive environment

Competitors in selected tourist destinations.
Competitors within the radius:

Ready ideas for your business

• building;
• district;
• cities;
• countries (if necessary).

Advantageous competitive qualities of a future travel agency.

4. Production plan

Staff:

• staffing table;
• wage formation policy;
• training.

Tour sales technology:

• search and booking of tours;
• scheme of interaction with partners;
• processing payment for tours;
• document flow;
• delivery and issuance of documents.

Range of travel agency services:

• by season;
• by directions;
• by country;
• by price;
• by target audience.

Travel agency pricing policy.

Features of the tours sold.

Corporate identity development:

• contractor;
• list of required items;

Website creation:

• concept and functions of the site;
• contractor;
• cost and timing of work.

Office design for sales.

• signboard;
• pillar;
• signs;
• a sign with operating hours and company details.

Printing products(description, circulation, contractor, production time, cost):

• booklet;
• Business Cards;
• letterheads.

Opening presentation.

• budget size for 3 months, 6 months, 12 months;
• advertising media.

Structure and rules for maintaining a client base.

6. Legal aspects of opening a travel company

Legal form of a legal entity.

Tax system.

Drawing up a lease agreement.

Required permits depending on the type of tourism activity.

Trademark registration.

Purchase and registration of cash register equipment (if necessary).

Ordering strict reporting forms “Tourist voucher”.

Maintaining accounting records (independently, with the assistance of an accountant, consulting company).

Legal support activities

7. Financial plan

Sources of funds.

Amount and duration of investment.

Initial expenses plan.

Fixed expenses plan.

Income plan.

Payback plan.

8. Conclusion

Long-term development plan.

9.Applications

Approximate costs for creating a travel agency in Moscow,
one-time:

Registration of a legal entity and preparation of necessary permits for travel agency activities: 20,000–25,000

Furniture and office preparation for sales: 50,000–100,000

Office equipment and communications 100,000–150,000

Development of corporate identity 15,000–25,000

Website development and registration 20,000–45,000

Trademark registration 50,000-100,000

Employee training 5,000–30,000

Additional possible costs

Ready ideas for your business

• Purchase of a ready-made tourism business, payment legal services for transaction support
• Payment for premises selection services
• Payment for recruitment services
• Payment for connection services
• Internet and additional telephone lines
• Payment for services of a consulting company

The cost of tours even in the same hotel category is different, and the choice of tourists does not always fall on the 3* level of accommodation. Therefore, in order to make an income plan, it is necessary to analyze season prices for selected destinations with data from 3*, 4*, 5* hotels and compare them with the expected amount of income

Approximate plan of monthly expenses of a travel company in Moscow (rub.)

Office and infrastructure

Rent of premises 25 m2 - 50,000

Communication services 3000

Internet 5000

Water (cooler) 500

Stationery 2500

Other administrative expenses 6000 Staff salaries

Wage

• Director 35,000 +%
• Manager 19,000 +%
• Manager 16,000 +%
• Secretary-manager 12,000 +%
• Courier 16,000
• Accountant (outsourcing) 10,000
• Cleaning lady 3000

Advertising budget

• Legal subscription service RUB 7,000. months
• Payment for the online booking and tour search system is 1200 rubles/month.
• Refilling cartridges 400 rub./month.

Unforeseen expenses RUB 10,000.

Total 241,500 rub. + percentage of salary

Selecting the status of a travel company. Tour operator or travel agent?

After the abolition of licensing for tour operator and travel agency activities in 2007, mandatory public order established only for tour operator activities. Travel agency activities can be carried out by any legal entity or individual entrepreneur. The only thing that determines the status of a travel agent today is the existence of an agreement with the tour operator, according to which the travel agent, on behalf of and at the expense of the tour operator, sells the tourism product generated by the tour operator. In this case, the travel agent is obliged to comply whole line requirements established by law, which we will discuss below.

But first of all, it is necessary to find out why it is so important to understand the difference between travel agency activities and tour operators and take the necessary legal actions in a timely manner. The fact is that the law establishes mandatory requirement- all tour operators registered in the territory Russian Federation, are required to have financial security. Financial support is a guarantee of the tour operator in case of non-fulfillment or improper fulfillment of the contract for the sale of a tour product, insurance of its civil liability to consumer tourists.

From funds financial security injured tourists are compensated for the actual damage they suffered, for example, the cost of the tour if it did not take place, or the difference in cost if the vacation time was reduced. Financial support is provided Insurance Company or banker. The law establishes the minimum amount for which an insurance contract or a bank guarantee contract must be concluded; today it is 10,000,000 rubles. for international tourism (entry and exit) and 500,000 rubles. for domestic tourism.

The cost of servicing financial security averages 1–1.5% per year of the amount of security.

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For example, from minimum size financial support for international tourism in the amount of 10,000,000 rubles. the cost of insurance compensation will be 100,000–150,000 rubles. This is the amount that will need to be paid annually to the insurance company for the tour operator’s civil liability insurance contract.

The contractual scheme of a travel agent’s work when selling tours looks something like this:

1. the tour operator enters into an agency (commission) agreement with the travel agent, according to which the agent is instructed to implement (sell) tours generated by the tour operator for a fee;
2. a travel agent attracts a client (tourist) and enters into an agreement with him on the sale of a tourism product, receives the documents necessary to register the tour;
3. the travel agent sends a request to the tour operator to book specific travel services for the client (tourist), indicating the dates, number and details of tourists, hotel, level of transportation, excursions and other components of the tour;
4. the tour operator confirms the travel agent’s request and issues an invoice for payment;
5. the travel agent provides the tour operator with the documents (or information) necessary to process the tour (for example, for a visa);
6. the travel agent accepts the final payment from the tourist (if paying in cash, issues a cash receipt or a strict reporting form);
7. the travel agent makes payment to the tour operator minus the remuneration due to him (by bank transfer or in cash to the tour operator's cash desk);
8. the tour operator issues the travel agent with tour documents necessary for the tourist to travel;
9. the travel agent issues the tourist documents for the tour and all necessary information tourist;
10. the travel agent reports to the tour operator - sends the agent’s report (act) indicating the amount of the tour sale and the amount of remuneration;
11. the tour operator signs the agent's report and issues an invoice for the services provided under the agency agreement.

But it should be taken into account that the presented diagram reflects only perfect option document flow.

In practice, a travel agent may face various surprises; firstly, the tour operator may refuse to enter into an agency agreement with you and will offer a purchase and sale agreement, as a result your legal status, it will be necessary to adapt accounting and document flow;

secondly, when making a payment under a tour operator agreement, you suddenly discover that the invoice has been issued for payment to
another company or, making payment through the tour operator’s cash desk, you will be given a cash receipt order for a physical
a person with a “paid” stamp without the organization’s seal.

Travel company staff

The optimal staff for a small travel company looks something like this:

• ¦ leader;
• ¦ manager1;
• ¦ manager2;
• ¦ secretary with an expanded range of responsibilities;
• ¦ courier;
• ¦ accountant and cashier;
• ¦ cleaning lady.

Director.

The head of the travel company is a key figure and decides a large number of issues, both economic and strategic, but in addition to this, it is advisable to have at least two sales managers.

The manager can also be the chief accountant, cashier, sign documents and register the receipt of funds.
If the head of a travel agency is a hired employee, he must have at least two years of work experience; this is the minimum time during which a specialist can go through all the “seasons” of a travel agency’s work - high, low, “dead” - and learn how to manage a company. If the head - founder of a travel agency has no experience in tourism, this is not a tragedy. It is necessary to invite managers with work experience and, together with them, develop the strategy, assortment, and advertising policy of the company.

Travel company manager.

His responsibilities include: negotiating with clients and partners by phone and in the office, arranging tours with tourists, booking tours and processing documents with tour operators, monitoring the fulfillment of orders, price changes, requirements for documents provided, terms of cooperation, special offers.

A universal manager must maintain and improve his skills (master classes, seminars, promotional tours), work at exhibitions and workshops. Requirements for managers: higher education, experience in tourism, no bad habits, presentable appearance, competent Russian speech, sociability, initiative, ability to resolve conflict situations, responsibility.

A manager without work experience should at least strive to work in tourism and have a specialized secondary or higher (incomplete higher) education, since this significantly affects general level culture. On
teaching someone who strives for knowledge is a rewarding task, but find out long-term plans this candidate to
the invested effort and money were not wasted - perhaps he will use the knowledge gained in another travel agency.

Travel agency secretary

receives incoming calls, distributes them according to the specialization of managers, answers general questions (“How can I get to you?”, “What time do you work until?”), ensures timely ordering of the necessary office supplies, household goods, and monitors the courier’s work schedule , carries out instructions from the manager, receives visitors and guests of the office. You must understand that sometimes it is very difficult to do without the help of a secretary, especially in the high season - in the summer, when the phone is ringing at the same time and the client is sitting in the chair.

Secretaries are also tasked with filling out questionnaires, recording and registering incoming and outgoing mail, and responding to corporate emails, ICQ, and Skype.

As a rule, a secretary is hired after several months of starting a travel company, when the phone is constantly ringing and clients demanding attention come to the office.

Courier

A very important and responsible position. With the strength (legs) of this person, money, passports, documents must get to the tour operator. Therefore, when choosing a candidate for this position, follow a simple rule: the person must be checked by everyone possible ways- call your previous place of work, confirm the correspondence of your place of registration and place of residence, call home phone and communicate with relatives and ask for recommendations. These measures are not unnecessary. The problems that may arise due to the actions of the courier are, without exaggeration, catastrophic - loss of foreign passports and documents, theft of funds that the courier transports daily. Most the best option- this is a relative or acquaintance, but, unfortunately, such candidates are not always found.

Accountant-cashier,

certainly a necessary specialist, but the cost of his services is too high for a small travel agency (in Moscow from 30,000 rubles). Therefore, most travel agencies use the services of law firms or an external accountant. Such a personnel solution allows you to reduce accounting costs by at least three times.

Remuneration and bonus schemes in the tourism business

In the tourism business there is a general trend towards increasing wages. This is due to the existing personnel “hunger”. Specialists with experience move to another company, where they offer a slightly higher salary for the same full-time position, and this can happen every six months.

Options for calculating salaries for a tourism manager

The tour is considered sold when 100% payment is made.

1. Interest-free system: salary 22,000–30,000 rub.

2. Salary + interest:
Salary 10,000–15,000 rub. + 10% of tours sold by the manager.
Salary 15,000 + 10% after the implementation of tours for more than 150,000 rubles.
Salary 15,000 + 10% of revenue from sold tours, divided among all managers.
Salary 18,000–20,000 rub. + 5% of tours sold by the manager.
Salary 18,000–20,000 rub. + 10% of all tours sold, divided between all managers.

3. Planned system: fixed salary is paid when the plan is fulfilled; for example, from 50,000 rub. (this refers to the company's income, not the total cost of the tours). If the plan is exceeded by more than 50,000 rubles. + 10%, more than 100,000 rub. + 15%, over 250,000 + 20%.

During the low season (January, February, May, June) the plan is 50%. In this case, the previous fixed salary is paid.

If the plan is not met, with the exception of the low season, there is a system of fines:

• ¦ the first month - no penalties, an analysis of the reasons associated with the decrease in sales is required;
• ¦ second month and beyond: 40,000–49,000 rubles. – 10% is withheld from the fixed payment (30,000–39,000 rubles – 20%; 20,000–29,000 rubles – 30%).

In the first months after the opening of a travel agency office, a planned payroll system, as a rule, is not used.

Options for calculating wages for a travel company courier

1. Salary 12,000–15,000 rubles, payment travel ticket, mobile phone, working hours: Monday-Friday.

2. Salary 15,000–20,000 rubles, payment for a travel ticket, mobile phone, working hours: Monday - Saturday.

During the high season and increased sales volumes, it is customary to give couriers a bonus of 20–30% of their salary. The courier is an important employee of the travel agency, so it is better to pay extra on time, issue bonuses and work calmly.

On the market you can find offers from courier companies that deliver documents anywhere
cities, they enter into a formal agreement and bear full financial responsibility for cash and documents in the parcel.

Options for calculating the salary of a director of a travel company

1. Salary from 40,000 rubles.
2. Salary 18,000–20,000 rub. + 1–5% of monthly income
agency after deducting expenses.
3. 12,000–15,000 rub. + 5–10% of monthly income after deducting expenses.

Every year a large number of travel agencies appear on the territory of the Russian Federation, but only 30% of start-up companies manage to “survive”.

The abolition of licensing in the field of tourism services has opened up new opportunities and development paths for this type of business.

Today, many entrepreneurs want to open a travel agency and make it profitable, but fierce competition brings its own limitations. If you manage to “stay afloat” and build reliable foundation for development, you will get an exciting, rapidly growing business with constant income growth.

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Financial plan

• Start-up capital: 800,000 - 1,000,000 rubles.
• Payback period: 1.5 - 2 years.

The amount needed to open a travel company depends on the region of location, the chosen concept and the scale of the project. Minimum Required for starting capital is 800 thousand rubles. for regions and 1 million rubles. for Moscow.

Approximate costs will be distributed as follows:

• business registration, registration of permits – 25-30 thousand rubles;
• buying furniture and carrying out repair work– 80-120 thousand rubles;
• purchase of office equipment, software and means of communication – 120-180 thousand;
• concept and corporate identity development – ​​20-25 thousand.

Monthly expenses:

• payment for rent of premises (25 sq.m.) – 50-70 thousand rubles/month;
• Internet, communication services - 10 thousand rubles/month;
• carrying out marketing events -10-15 thousand rubles/month;
• wage fund – 80 thousand rubles/month.

Before opening a travel agency from scratch, it is important to have additional funds for development, advertising and strategic planning. In addition to these items, allocate funds for unforeseen expenses. When forming the financial part of any business plan, experts recommend adding 20% ​​to the received amount of start-up capital for unforeseen expenses - they will definitely appear in the course of business.

The payback period for the average travel agency is 1.5 – 2 years (excluding crisis events). The result depends on the correct choice of concept, the level of competition in the region, the correctly occupied niche and promotion strategy.

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What is the difference between a tour operator and a travel agency?

The company can operate as a tour operator or travel agency.

Tour operator is a company that independently develops tours in several directions and promotes them in the media or through a retail network of travel agencies.

Tourist agency is an intermediary between the operator and the tourist. Its activities are based on the sale of a complete package of tourism products that was formed by the tour operator.

Experts recommend that newcomers to this business work as a travel agency. In this case, the earnings of such a company are a fixed commission from the amount of the tour sold. The size of such payment is usually 5-15% and depends on the pricing policy of the tour operator.

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Concept development

Organizing a travel agency begins with choosing the concept and type of intended activity.

The company can act as an independent tour operator or as a travel agency.

The algorithm for promoting a tourism product is as follows:

• analysis of the tourism services market;
• development and design of tourism products;
• formation of a route diagram;
• compilation additional services, which the client will receive in preparation for the trip or at the vacation spot;
• collection of technical documentation;
• development of control methods;
• marketing events;
• calculation of the cost of tourism products;
• formation of the company's pricing policy;
• selection of customer service methods;
• quality control of services provided.

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Choosing a direction

There are many different areas in the tourism industry:

• recreational tourism;
• beach holiday;
• excursion tours;
• youth tours;
• children's tours;
• treatment abroad;
• shopping tours;
• business tours;
• gastronomic trips;
• agritourism;
• educational tours.

At the initial stage, it is better to start with one direction, and as you work, expand the range of services provided. Since this type of business is seasonal, it is beneficial to supplement the main activity with additional (accompanying) services:

• sale of tickets for air and railway transport;
• obtaining insurance for persons traveling abroad;
• support of translators;
• providing a guide;
• hotel reservations;
• transfer services;
• visa processing, etc.

Today, many agencies provide a full range of services, from assistance in obtaining a foreign passport to accompanying a guide and translator.

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Drawing up a travel agency business plan

A well-developed business plan is the basis for the success of any company. When compiling this document, it is important to take into account all the features and aspects of the tourism business, fierce competition, exchange rate fluctuations and political relations of partner countries. And such a business plan is needed not by a potential investor or a creditor bank, but by the entrepreneur himself. The plan must be detailed; it is important to think through and reflect every detail.

The business plan of a travel agency should consist of the following points:

1. An in-depth analysis of the tourism services market, indicating development prospects and all kinds of risks.
2. Formation of the range of services provided.
3. Registration of permits.
4. Selection of partners.
5. Choosing office space.
6. Purchase of furniture, office equipment, software.
7. Personnel selection.
8. Carrying out marketing activities.
9. Drawing up a financial plan, calculating the profitability and payback of the project.

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Paperwork

Registering a business is a labor-intensive process. There are a number of private firms and consulting agencies that can help in obtaining permits. The cost of such services depends on the pricing policy of such a company and varies between 100-500 dollars.

If you go through the registration procedure yourself, the registration process will take from one to three weeks.

First you need to decide on the organizational and legal form - IP or OOO. Each of them has its own advantages and disadvantages.

Advantages of IP:

• simplicity in collecting and processing documents;
• profitability (low registration fee);
• simple form of taxation and reporting;
• the ability to dispose of proceeds at any time without restrictions.

Disadvantages of IP:

• high degree of responsibility of the entrepreneur (a businessman is responsible for loan obligations with his personal property);
• excluding the possibility of co-founding and partnership;
• Clients associate an individual entrepreneur as a small, inexperienced organization, which can lead to mistrust.

Most registered companies in Russia operate as limited liability companies. This is due to minimizing risks, since in the event of difficulties and bankruptcy, the entrepreneur is responsible only with the authorized capital, which can be at least 10 thousand rubles.

LLC advantages:

• low risk, since the founder risks only invested funds, and not personal property;
• the opportunity to do business with partners, forming a collective travel business;
• good reputation is associated with a high level of customer trust;

Disadvantages of LLC:

• lengthy registration and registration procedure;
• high requirements for reporting;
• the inability to dispose of income at any time, since the founders receive access to the funds received after the distribution of profits.