90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that you can simply and easily open coffee to go only if you know how to do it correctly. Despite the fact that at first glance the format of coffee to go seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into an unprofitable enterprise that operates at zero and sucks out the last pennies.
To avoid such a situation, you need to know where to start and which stages of the business you should pay utmost attention to.
For example, you need to start with the definition target audience coffee to go. By asking yourself who will buy your coffee, you can adjust the design, strategy, and concept of your small enterprise to the needs and requests, interests and desires of specific people - your future customers.
The target audience for coffee to go is mainly young people aged 18 to 24 years. In 70% of cases these are girls.
Students, young professionals, low-level managers - these are your potential clients. They appreciate low prices, friendly service, efficiency and social activity. Of course, older people shouldn’t be discounted either; there are also fans of takeaway coffee among people over 50. But if you face the truth, answer yourself the question: how many of these fans will pass by your takeaway coffee outlet every day and how many of them will think about purchasing?
But it is the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of a coffee to-go outlet. Finding a place like this is half the battle for coffee to go.
However, we should not forget about something else important fact for business coffee to go. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, people will come back to you and recommend you to friends and acquaintances. This way you can ensure that spontaneous purchases will be reduced, and the number regular customers increase.
We will talk about all these subtleties and other important details further.
Investment size
Opening a takeaway coffee shop can be considered a business with small investments. According to the experience of entrepreneurs who have opened their own coffee points to go, you can meet 200 thousand rubles, and the upper limit starting capital is unlikely to exceed 400 thousand rubles.
This difference in initial capital is explained wide possibilities save.
Of course, the amount of funds required to start will largely depend on several large expenses, without which it is simply impossible to open a takeaway coffee shop. Firstly, this is rent, which we will talk about a little later. Secondly - equipment.
Coffee machines for coffee to go
If the flow of customers depends on the choice of rental location, then the ability of the point to quickly and efficiently service this flow will depend on the equipment on which you will prepare coffee.
A professional coffee machine and coffee grinder are the main means of preparing and selling coffee to go.
There is no point in bringing a home coffee machine or even a super-automatic coffee machine to your coffee spot. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for constant and uninterrupted operation. And if the coffee machine breaks down, you won’t sell a single cup of coffee anymore. Remember, the miser pays twice: time wasted, money wasted.
That is why many entrepreneurs try to purchase high-quality, foreign equipment, the cost of which can be 150, 250 thousand rubles, or more. If you don't have that kind of money, but work for professional equipment After all, it’s a priority for you; renting equipment or buying used coffee machines comes to the rescue.
Usually coffee equipment is provided for rent (even free of charge) by suppliers coffee beans, subject to purchasing a certain amount of coffee from them. At the same time, they also advise on selection issues necessary list equipment depending on the expected volume of work (for example, single- or double-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.
As for used equipment, its purchase will cost no more than 100 thousand rubles.
What else will you have to spend money on?
You will also have to spend money on a sales counter or the design of a rented kiosk. Naturally, when developing appearance When it comes to coffee to go, you need to pay attention to ensure that it attracts attention and attracts glances. The appearance should evoke a reflexive desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it, so that a person understands at first glance that you are offering coffee, and not selling donuts or SIM cards...
Returning to the investments required to open a coffee-to-go business, it is also worth mentioning all sorts of little things that are nevertheless important for comfortable work without failures or hiccups.
Purchase Supplies for preparing a variety of coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase disposable cups, lids, spoons; purchase of bar equipment.
By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other to-go coffee owners who purchase unbranded cups.
Step-by-step instruction
Having calculated the required amount of investment in the coffee-to-go business, it’s time to start taking action.
To begin with, register your business legally. It would be best to register yourself as an individual entrepreneur and submit an application to the tax office to choose the UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which the activity is carried out. Taking into account the minimum required area of a coffee to-go outlet of several square meters, you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII cash machine is not mandatory, which means you can issue a check only on demand using a regular CPM (check printing machine).
The OKVED code for the coffee-to-go business is 55.30 “Activities of restaurants and cafes.”
Despite this OKVED, there is no need to obtain any permits, since there is no full-fledged kitchen, which means there is nothing for the supervisory authorities to check. All that is required of you is to notify Rospotrebnadzor about the start of activity. You should wait for inspections from the SES only if there are complaints. If you are lucky, you will have your first meeting with inspections only in three years.
Attention to the workplace
It’s worth taking care of ordering a sales stand in advance. It will take at least two weeks to design and manufacture. Provided that you already have a chosen rental location.
The process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will lead to a postponement of the planned opening date.
For example, you need to take care of proper energy supply in advance. If it is not there, you will have to call an electrician and install an additional line, which will need to be agreed upon with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease agreement. At the same time, the contract itself should not be concluded for a long period: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and clients...
From coffee to cookies: how to choose a supplier?
Naturally, in parallel you need to look for suppliers of consumables and raw materials.
And first of all, you need to decide on a supplier of coffee beans. If your customers don't like your coffee, everything is lost. Delicious coffee is one of the main components of the success of a coffee to go business. Types of coffee that suppliers can offer, great amount. Your own taste, advice from the suppliers themselves, and analysis of competitors will help you navigate your choice.
If you purchase your own coffee equipment, you will not depend on a specific coffee supplier and the range of varieties offered may be much wider.
Find out whether the variety you choose is suitable for classic coffee drinks, since it is the usual espresso, latte, cappuccino, Americano and mochaccino that you will specialize in. The volume of the initial purchase will depend on the conditions under which you sign an agreement with the supplier, whether you will rent equipment, etc. There is no need to be afraid of numbers of 10 kg or more.
A small 200 ml glass of coffee requires 9 g of coffee, and 18 g for a 400 ml glass.
Thus, the purchased 10 kg of coffee will cost just over 1,100 small glasses of coffee. At the same time, an operating coffee to-go outlet in a passable place sells much more per month.
In addition to the coffee list, it is necessary to create a menu and a list of additional assortments. Will you sell a variety of chocolates and sweets, or maybe ready-made sandwiches or even baked goods?
If the answer is yes to this question, you should look for profitable suppliers or partners who could provide you required amount products, usually not too large. Buy chocolates or oatmeal cookies possible at wholesale markets and bases, as well as in stores such as Metro, Lenta and Auchan.
Of course, the main component for a coffee to-go outlet will remain coffee as a drink, and various sweets and “snacks” are necessary rather only to increase the average bill and the convenience of the client. You are unlikely to be able to make money from chocolates or pastries. Still, the margin on resale of other people's products is small.
In general, the volume of additional assortment does not exceed 5-7% of turnover.
The assortment of snacks and coffee accompaniments will change - some items will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the operation of the outlet stabilizes and the changes do not entail a sharp decline in revenue.
Barista for coffee to go
An important factor in the success of a coffee to-go outlet is the professionalism and competence of the barista. This person must not only prepare delicious coffee, but also serve customers correctly, communicate with them, and be able to upsell, thereby increasing the average bill. Finding and hiring such a person may pose certain difficulties both at the launch stage and during the first time of working with coffee to go.
When opening their first to-go coffee shop, entrepreneurs often personally stand at the counter and serve their first customers, working 12 hours a day without days off or lunch. But such work on two fronts quickly becomes exhausting. In any case, an entrepreneur will need a replacement or a full-time employee. At the same time, hiring a professional barista is not always possible. Mostly young people who don’t have the slightest idea about how to prepare coffee correctly apply for the vacancy of a barista at a coffee shop to go. She's attracted to the flexible schedule hourly payment etc.
Careless young baristas bring their friends to work with them for coffee so they don’t get bored. And instead of working, they organize a booth.
A special feature of working with the staff of a coffee shop to-go is a high staff turnover - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who will also quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young ones, are rare today...
Therefore, the future owner of a take-away coffee will initially be faced with the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one coffee shop to go, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.
One of the options for motivating baristas is bonuses or premiums for exceeding the sales plan and the absence of comments (a percentage of total revenue or a percentage of each coffee sold above the plan).
But even the motivation system does not insure against unscrupulous workers who do not show up for their shifts, create a booth at the point, or simply treat work superficially. The owner of a takeaway coffee is faced with the acute issue of monitoring an employee or shift worker.
Alternatively, you can install a surveillance camera at the coffee to-go point and thus monitor the employee online.
Regardless of which option for working with staff you choose - carrot or stick - when opening a coffee shop with you, be prepared that at any moment you will be forced to personally stand behind the counter and work as a barista.
If you are planning to open a takeaway coffee shop, know that all your profit will depend primarily on the location. At the same time, choosing a suitable location for a coffee to-go outlet can be one big problem.
A couple of years ago, when no one had heard of coffee to go, landlords, especially large shopping and business centers, did not understand how they could make coffee on three square meters and refused to rent. Today, almost all the tasty places in more or less large shopping centers and business centers have long been occupied.
However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you find a sweet spot, but it's occupied, it's worth starting negotiations with the owner or rental department, find out the rental rate and offer to pay more, or convince that your coffee to-go spot can generate additional traffic and attract a certain audience.
By the way, you can open a takeaway coffee shop not only in big cities, where the lifestyle encourages people to do everything on the run, including drinking coffee, but also in small towns. Moreover, choose a good place for coffee to go in small town even simpler - there are fewer points with high pedestrian traffic in small cities, which means the likelihood of choosing bad place decreases.
However, it is still quite easy to make a mistake when choosing a place to rent for a coffee to go outlet. It often happens that a location seems to have high traffic, but it is only possible to evaluate its quality once you start working. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner.”
When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.
A small business can be started with a small retail store. In this case, the risk of bankruptcy is minimal, and this starting option will be the most optimal.
And this article will help answer questions about how to open a retail outlet from scratch, where to open it, how to choose the right range of goods sold, how to organize pricing policy and keep records correctly.
To begin with, the amount of starting capital is determined and the products sold are selected. A search is made for suppliers whose conditions are favorable and convenient for those opening office work. At the first stage, it is recommended to select related product groups.
When opening a retail point of sale in public places - at the market or in mall, registration of an individual entrepreneur will be required.
Moreover, it is important optimal choice system by which taxes will be paid to the state. The most common tax system is the simplified tax system. 
The selection of the location where the retail outlet will be located is carried out very carefully. Competitors' stores should not be located in close proximity to the opening outlet.
Having decided on the location, you can agree on the cost and rental conditions. When concluding a lease agreement, you should pay attention to the possibility of early termination.
Acquisition commercial equipment to create the appearance and design of the store will greatly influence the loyalty and trust of potential customers.
Hiring a salesperson is mandatory so that the businessman has time to do other things organizational issues. The friendliness of the seller and his good guidance in the assortment will affect the success retail and its profitability.
Price policy
The cost of the proposed product should be thought out depending on the capabilities of the target audience - whether it will be a budget product designed for a large part of the population, or an elite one.
A retail outlet on the market is becoming an attractive idea for those who want to try themselves in a new type of business and understand how they make money in the markets. Perhaps this will be the first step towards a new life, on the path to big business. Despite its simplicity, having a retail outlet requires from the first days attention and consideration of the product, the ability to communicate with customers, and decide on organizational issues. questions, and feel in the flow, which is important. Sometimes the situation develops in such a way that a person suddenly loses his job. Our time is a time of opportunity for enterprising people. If you try to open a point, you can be sure that you will start running your own business, make a profit, and gain new experience. There will be certain risks, but there will be no bosses over you, and you will create your own work schedule.
How to open a point on the market?
How to open?
- Register as an individual entrepreneur or legal entity. face.
- Decide on the type of taxation. It is best to stick to a simplified system.
- Conduct marketing research for a retail outlet - what group of goods you will sell.
- Find suppliers with favorable conditions cooperation. You can minimize costs if you negotiate correctly with suppliers.
- Find a place to sell. Appropriate place– away from competitors.
- To sell correctly - have an assistant with a health certificate, work experience, and responsibility for the result.
Trading Features
Start-up capital will be needed in any case. You can take out a loan, you need to decide in which market you will do business and what to trade. There are clothing, construction, automobile, mixed, and food markets. And everywhere has its own specifics and rules of trade. Perhaps you already have some ideas and preferences. Or, for example, time of crisis suggests which product will be in high demand and what should be abandoned.
After the market and product category have been selected, it is necessary to study the demand of the population. Pay attention to how customers walk between the rows, what they are missing, study the prices and decide what will be sold, in what form, and how best to arrange the goods. The point of sale should attract the attention of the buyer, even if he just stopped. How to detain him, how to attract him - the seller’s ability to find the right words and convince him that the product is necessary, and only now there are discounts.
Many traders don't do this in the beginning, so they get into a lot of trouble. There may be a popular place for trading near the market. It's better to sell what you know. If you have a medical education, you can open a pharmacy or a point of sale of massagers and applicators. If you understand building materials, it is better to open a point on the construction market. But one thing is clear, the most popular point is selling food. Even if the market has recently opened, there will be no problems with customers. For example, if you open a mini-cafe, sellers will eat there, and you will always have an influx of customers.
After you have made a decision, you need to enter into agreements with wholesale suppliers who have low prices for their products and high-quality goods. To do this, you will have to do the work - find options on the Internet, advertisements in the newspaper, look at samples, analyze and make the final decision with whom to cooperate. This will determine your activities many steps forward.
Trading Rules
There are trading rules that a seller needs to know. After making a decision, you need to contact the market administration and inquire about rent. Each market offers different variants. For example, you don’t need a room on the ground floor, but part of the room will be fine. It is necessary to persuade the tenant to give you half, or a part at a suitable price.
After registering a business, you need to recruit sellers. But if you have not yet promoted the point, it will be difficult for you to pay everyone salaries. It is enough to first hire an efficient assistant and work on increasing profits. Either expand the range of products, or make marketing moves - offer discounts, organize sales.
Point design
How to attract a buyer? Colorful design of points, signs, showcases, banners, Business Cards, flyers, and they can be distributed at the entrance to the market; all this will attract the buyer’s attention with its originality. Individual approach- this is exactly what can attract buyers to your point in our time. If the buyer was treated attentively, was not deceived, and was advised what he needed, he will definitely return. Store the goods in places suitable for this purpose, do not sell perishable or stale products.
Profitability
For each point, profitability may be different, but approximate calculations can be made. For large items, you can mark up up to 30% of the purchase price. For small household goods - 100%. Payback depends on the rent, the purchase price of the product, and the level of sales for the product. The product may be seasonal or perishable. Experts say that the point can pay for itself in a year, provided that the trade was organized correctly and you did not make mistakes anywhere.
Watch also the video “Basic steps when opening a retail outlet”
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How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.
Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.
Opening a point in a shopping center scares newcomers with the amount of capital investment.
However, they forget to take into account how many bonuses such placement gives.
The higher the rent, the more popular the location.
And this is synonymous with a large flow of people who can become clients.
It will be easier to attract them than if the store was located in a separate room.
These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.
Business plan for a point in a shopping center- the first document that will be required in organizing a business.
In it, information about the store will be analyzed, systematized and calculated.
Why do you need to open a location in a shopping center?
If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.
| Advantages | Flaws |
|---|---|
| While you are renovating and decorating the premises, you can take a “vacation”. That is, for 1-2 months you only pay Communal expenses. Significant savings! | As a rule, you will have to coordinate almost every step: from the style of the sign to the order in which the goods are displayed. |
| Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for clients, and the opportunity to use local cleaning services. | Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill along with utilities. |
| The advertising carried out by the center also works for you. | Renting a place in a shopping center, especially a popular one, is always expensive. |
| Location near major outlets will ensure a stable flow of customers. | Often, when you move in, you have to pay a security deposit for 3(!) months of rent. |
| You will have a goods receiving area equipped in accordance with all the rules. Separate accommodation rarely allows for such luxury. | If for some reason the popularity of a shopping center declines, it will immediately affect you. |
There are indeed many strengths, but there are also a lot of disadvantages.
It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.
What documents are needed to open an outlet in a shopping center?
It is impossible to open an outlet in a shopping center without the appropriate documentation.
Prepare for what you will need:
- or LLC (depending on products, number of founders and other details).
- Indicate the OKVED code corresponding to the activity.
- Choose a tax system.
- Obtain permission to trade at the point.
- SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
- The management of the shopping center will need projects, estimates and diagrams.
The list of papers in this case is individual, and it must be clarified when signing the contract. - Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.
Planning for opening a retail outlet in a business plan
Opening an outlet in a shopping center is difficult not because of the sophisticated organizational algorithm.
And because of potential serious risks that could lead to financial losses and even closure of the store.
They can be avoided through detailed activity planning.
Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.
This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.
- realistic – based on dry facts and reflections;
- optimistic – ideal development scenario;
- pessimistic – what the business will look like if problems arise.
They will help the entrepreneur prepare for any outcome of the case.
Analysis of the shopping center before opening the outlet
The profitability of renting space in a shopping center is not always noticeable.
If you choose the wrong landlord, you can only get negative results from cooperation.
Choosing a shopping center is easy.
It is enough to devote two days for personal observations and analysis.
Draw conclusions based on the following indicators:
Preparation.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close renovation work a banner on which you will announce the start of work, indicate the name and opening date.
Mutual benefit.
When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can accommodate you halfway, because their income will depend on your success.
Inside, the service costs much more, and its effect is lower.
Attract “your people.”
Create special discounts for center employees.
This will draw their attention to the point.
And if they like you, your fame will quickly spread among your friends.
Convert to “permanents”.
Also motivate your customers.
Enter a loyalty program or a system of cumulative discounts.
- At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.
- If you need to save on renting space, pay attention to island accommodation.
Purchasing power.
You won't be able to look into people's wallets or shopping bags.
But even an hour of observing visitors will allow you to note how often they make purchases.
Perhaps most come for fun and relaxation.
This will be good for organizing fast food, but not for selling fur products.
Competitors.
It is important that there are no direct competitors nearby.
But large anchor points on similar topics will be beneficial.
For example, many supermarkets carry pet products.
But they offer a meager assortment there.
What a personnel table for a small store might look like:
This number of people will ensure the daily operation of the point from 10:00 to 22:00 (standard working hours for most shopping centers).
It is better to hire people yourself.
You need to personally evaluate the person you trust to be the face of the store.
Hiring a salesperson with experience is much preferable.
But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.
To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.
Marketing section of a business plan for a point in a shopping center
Build without proper promotion successful business difficult, even when placing a point in a shopping center.
Consider these options:
Financial section in the business plan of a point in a shopping center
Without financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a point.
It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.
How much money does it take to open a store in a shopping center?
| Expense item | Amount (rub.) |
|---|---|
| Total: | RUB 7,625,000 |
| Paperwork | 15 000 |
| Payment for renting a point (per year) | 500 000 |
| Purchase and installation of commercial equipment | 250 000 |
| Design of a point and production of a sign | 75 000 |
| Employee salaries (per year) | 250 000 |
| Store opening advertisement | 5 000 |
| Advertising campaign in the future | 20 000 |
| Creation and replenishment of inventory | 6 000 000 |
| Office expenses | 10 000 |
After watching the following video, you can choose the right place in the shopping center to open your point:
“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford
You need to take care of your inventory immediately.
Until you understand exactly which items are the most popular, it is important to have at least a few units of production.
Try to position yourself near the so-called anchor points.
These are the stores that attract the majority of mall visitors.
A striking example is the Auchan, Obi, and Perekrestok supermarkets.
Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.
The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.
You should not console yourself with false hopes about this.
Remember to look at the point not only as a manager, but also as a buyer.
This will allow you to notice the disadvantages of service.
How to open a point in a shopping center you know now.
With due persistence, anyone can create a profitable business.
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