How to open a sushi bar: a detailed ready-made business plan. Business plan for a sushi bar with delivery

* The calculations use average data for Russia

A sushi market selling take-out sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island sushi bar in a shopping center.

1. Summary of the "sushi bar" project

The goal of the project is to open a sushi market to sell a range of services in the field of Catering in a city of over 1 million people. The sushi market positions itself as fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The establishment offers takeout and delivery orders.

Today there is a reorientation of the catering market towards the fast food segment. Even during a crisis, this area shows positive dynamics. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and when the right approach You can achieve high profits due to constant demand and high mark-ups on products.

Thus, to the main advantages restaurant business should include: high level profitability and demand for catering services; relatively low level of initial investment; small retail area; simple technology production; year-round demand for products; high profitability.

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. Price segment- below the average.

To implement the project, a retail space of 10 sq.m is rented on the territory of the shopping center. The initial investment is 775,000 rubles. The costs are aimed at the purchase of equipment, advertising, the purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The bulk of the required investment falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project. There are plans to expand production in the future. According to calculations, the initial investment will pay off after seven months of operation. Net profit upon reaching the planned sales volume will be 366,000 rubles/month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. The return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of public catering in Russia is actively developing: there is a rapid increase in the number of establishments and the variety of offers, which form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expense. At the end of 2015, the average per capita cost of eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average across the country.

According to experts, the domestic catering market has growth prospects because it is quite capacious. In comparison with the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative occupancy and in terms of consumer demand.

Figure 1. Catering market volume in different countries, 2015

Statistics show that the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the USA. In other words, an American with an average level of income spends 15 times more on food in public establishments than the average Russian. In the structure of expenses of the Russian population, expenses for eating out are only 3.6% of the national average; for Moscow this figure is four times higher.

Figure 2. Average per capita spending on eating out in different countries, 2015.

Ready ideas for your business

The main problem of the public catering market in Russia is its high dependence on the state of the economy, since the level of income of the population adjusts the demand for the services of catering establishments. It is believed that under favorable market conditions, about 25% of food service establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, the least successful period for this business was 2015: a drop in turnover by 5.5%, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of the activities of chain operators, and a rapid increase in the costs of establishments. Against this background, the market decline of 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the public catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which became the most profitable sector of the market. This fact is due to the fact that consumers strive to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home food delivery has increased by 2-3%. It should be noted that on this moment About 47% of chains provide food delivery services. Therefore, having a food delivery service is a significant competitive advantage. Practice shows that the service of delivering and ordering food via the Internet can increase sales by 10-15%. This niche remains underdeveloped and this makes it even more promising.

Figure 3. Dynamics of public catering market turnover in 2006 – 2016, billion rubles, %*

*data from Alfa Bank and RBC

Today, the catering market offers a wide selection of national cuisines and concepts. The most popular segment is European cuisine – 64.1%; the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments

The state of the public catering market is characterized by the following trends:

the highest demand and growth rates are in the fast food segment;

demand for home delivery of restaurant food;

reduction in the number of restaurateurs in the market;

active price dumping by restaurateurs in an attempt to attract consumers;

the growing popularity of new formats of establishments: street food, gastro bars, restaurants serving national cuisines, in particular Pan-Asian;

growth of the share of catering in shopping centers to 10-15%.

Thus, today the most successful segment is fast food - the only segment demonstrating positive dynamics in the domestic catering market. The annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.

Ready ideas for your business

Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. Firstly, Asian cuisine continues to retain consumers. Secondly, the format of the sushi bar makes it possible to classify the project as a fast food segment. Thirdly, the project assumes the availability of takeaway and delivery services. Fourthly, a sushi bar can be installed in a shopping center.

Table 1 shows the key advantages and disadvantages of a sushi bar that should be considered when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

Advantages	Flaws
high business profitability (up to 60%); quick return on investment; no need for a large staff; narrowly targeted, specific niche; high demand for Japanese cuisine; relatively small amount of investment for the industry; promising fast food format; possibility of business scaling	high level of competition in the market; expensive rental of retail space; the difficulty of finding qualified personnel in Japanese cuisine; difficulty in organizing a business

The data presented allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow us to take into account key industry trends and occupy a free niche. Opening a sushi bar does not require large investments, and with the right approach you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today they have become common food at the fast food level - rolls are even ordered to work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, high competition in the industry is compensated by the fact that selling sushi and rolls is a highly profitable business. To achieve success in this area, you need to decide on the concept of the establishment and competently draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides catering services to the population and takes into account the main trends in gastronomic fashion. The sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the advantages of a trading island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential clients. Thirdly, shopping centers themselves often hold events to attract audiences, which will allow the sushi bar owner to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The sushi bar's assortment includes a wide selection of sushi and rolls, several options for soups and noodles, as well as drinks. The specialty of the establishment will be sushi sandwiches. The dish is a large roll for a complete snack. This creates an alternative to burgers and regular sandwiches and fits organically into the fast food concept. The inclusion of soups in the range is explained in order to attract visitors to business lunches. Table 2 shows a sample menu for a sushi bar.

Table 2. Example of a sushi bar menu

Based on this, the average bill for a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, a sandwich roll + soup combo costs 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the establishment should be updated over time in accordance with the taste preferences of consumers. To eliminate unclaimed items, orders will be continuously monitored. When creating a sushi bar menu, it is important to follow the principle of complete and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following types of services:

sale of sushi, rolls, business lunches;

takeaway food;

delivery of finished products.

Ready ideas for your business

This list of services is designed to reach the maximum audience and satisfy the demand of different categories of consumers. Production is carried out on our own using only natural quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and take-out services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sales and marketing of a sushi bar

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The sushi bar serves a wide range of consumers. The target audience is the following categories:

mall workers coming for lunch;

active young people who prefer takeaway food;

employees of various organizations who order business lunch with delivery;

shopping center visitors who prefer to eat on site;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this area.

One of important points when opening a sushi bar, it is necessary to prepare and implement an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization advertising campaign(promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market. Services for developing a corporate identity for an establishment will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.

To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks aimed at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. You can also provide for a “happy hour” promotion - the time during which the establishment offers discounts, special menus, etc. The use of this advertising tool should be subject to the following recommendations:

planning promotions for weekdays;

increasing the price of the most popular menu items to cover cost differences;

a short and clear slogan for the campaign;

one group of participating drinks or food;

tracking stock profitability.

The use of a particular tool depends on the target audience of the establishment and the project budget. This project involves the use of the following promotion tools:

Creation unique style, names, branding – 12,000 rubles;

Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

A repost competition designed to disseminate advertising information among potential consumers. The winner will receive a free set of rolls or a sandwich roll;

Carrying out a promotion in the first 2 months of operation - free delivery for delivery amounts over 500 rubles.

Print advertising – distribution of flyers with a 25% discount coupon. The costs will be 15,000 rubles, including creating a layout of an advertising flyer, printing promotional material and the promoter's salary. It is also planned to distribute booklets with menus.

However, the best advertising for a catering establishment is a quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. New business ideas and marketing moves for sushi bars can be viewed.

Table 3. Advertising budget for a sushi bar

Event	Description	Costs, rub.
Style creation, branding, logo development	To become recognizable in the market, you need to have a corporate identity. Costs include naming, logo development, design concept, development of branded packaging

Repost competition	The winner is selected randomly and receives a prize equivalent to 250 rubles. Costs include the cost of the prize and the cost of promoting the competition on social media.
Free shipping	In the first 2 months of operation there is a promotion “free delivery for orders over 500 rubles.”
	Flyers with 25% discount coupon. The expenses take into account the costs of advertising material and salaries to promoters.

Total:

An active marketing strategy allows you to speed up the process of payback on funds invested in opening a sushi bar and ensures the required level of sales.

The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month – 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them potential clients sushi bar. The shopping center's traffic averages 15 thousand people per day. Of these, approximately 12% visit the food court – that’s 1,800 people. The revenue calculation is based on pessimistic forecasts: let’s assume that 5% of the number of visitors to the food court decide to order at the sushi bar. Those. the daily influx of visitors will be about 85 people. With an average bill of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (rubles).

5. Sushi bar production plan

Opening a Chinese restaurant involves the following activities:

1) Selection of location and interior concept. For any catering establishment, the right location plays a role important role. For a sushi bar, the choice of location is based on two criteria: firstly, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to its analogues. The ideal option is to be located in a shopping and entertainment center - this will allow you to reach various categories of the target audience and increase sales due to the high traffic of visitors to the center.

To open a sushi bar you do not need a large area - 8-12 square meters will be enough. m, which will house an “island” equipped with all the necessary equipment and an area with several bar stools for visitors.

To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The retail area is 10 sq. m. m., rental cost – 15,000 rubles/month. The outlet is an island style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright color scheme and is equipped with a seating area with bar stools where visitors can sit.

There are “turnkey sushi bar” offers on the market, the cost of which varies between 300-500 thousand rubles depending on different parameters. The package includes an island market, equipment, logo development, etc.

Let's look at how much it costs to open a sushi market from scratch.

The island pavilion for the sushi bar can be presented in various modifications. The standard format of a trading island with an area of 2.3 * 1.7 m will cost approximately 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project it is planned to purchase an island pavilion with an area of at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. – 40 thousand rubles. Thus, the cost of arranging the retail space will be 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the organization of work on it. The retail space in this case is limited, so it needs to be used efficiently. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)

It is also necessary to bring commercial premises in accordance with the standards presented by the SES: separate sinks for dishes and hands, the presence of an exhaust hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Service format and personnel selection. On initial stage 2 sellers will be required who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, passes it to the cook, accepts payment, and forms the order for delivery.

The main staff are sushi chefs who are directly involved in preparing the dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi specialists per shift. It is assumed that one sushi maker will prepare local orders, and the second will prepare orders for delivery. The order preparation time should be no more than 15 minutes.

Orders are prepared on site, but there are also ready-to-eat meals displayed in a refrigerated display case. Those who do not want to wait for their order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers who work in shifts and have a personal car.

To supply the necessary ingredients, cooperation with a third party is provided. Food is served in disposable dishes with a company logo.

Requirements for public institution staff:

all employees must have sanitary records with appropriate marks;

Before being admitted to the workplace, all employees must undergo training and study safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. The entire list of necessary equipment is presented in Table 4. According to it, the cost of equipment will be about 250,000 rubles.

Table 4. List of equipment for a sushi bar

	Name	price, rub.
	rice cooker
	deep fryer
	Refrigerator cabinet
	Induction table top cooker
	Sushi cases (refrigerated display)
	Cooled table
	Fridge
	Thermos for infusing rice and sushi
	Microwave
	Electronic balance
	Hand and dishwashers
	Kitchen utensils and more

	Cash machine

4) Menu creation. The planned assortment is given in paragraph 3 of the business plan. It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SEN, as well as to calculate the need for raw materials.

5) Supply organization. Before opening a sushi bar, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

supplier of fish and seafood;

supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

fresh vegetable supplier;

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. But many wholesale suppliers have in stock ready-made kits supplies and are able to fully supply your outlet with the necessary products.

Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Typically, shipping costs for ingredients will be borne by your operation. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

6. Organizational plan for a sushi bar

The initial stage of opening a sushi bar is registering a business in government agencies and receiving permitting documentation for a catering establishment.

For reference commercial activities An LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.

When opening a catering establishment, difficulties may arise in obtaining permits. To open a sushi bar, you will need to collect the following list of documents:

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

assortment list approved in the SEN;

permission from the state fire inspection;

conclusion of the tax inspectorate on the registration of cash registers;

permission from the Internal Affairs Directorate for the safety of material assets.

After receiving all permitting documents it is necessary to obtain permission to open a catering establishment from the city authorities.

The opening hours of the sushi bar coincide with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff.

Sales cashiers interact with customers, form received orders and accept payments. Sushi chefs are responsible for preparing dishes, keeping the kitchen clean, storing food, controlling food costs, and cooking themselves. The coordinator processes delivery orders, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the work process, hires and manages staff, is responsible for marketing policy, monitors the profit-loss ratio, and controls the work of staff. All administrative functions are assigned to the entrepreneur. He will also handle the accounting. Courier drivers provide timely delivery of orders to the address.

Basic requirements for personnel: availability of a medical record, hard work, experience as a sushi chef (for sushi chefs), responsibility, politeness, communication skills.

All employees are paid a fixed salary. The total wage fund is 288,600 rubles. It is also planned to provide bonuses to employees when they reach the planned sales volume.

Table 5. Staffing table and wage fund

№	Job title	Salary, rub.	Number, persons
Administrative
	Administrator
Industrial
	Sushi chef (shift schedule)
	Coordinator (remote work)
Trade
	Salesperson-cashier (shift schedule)
Auxiliary
	Delivery driver (shift schedule)

Social Security contributions:
Total with deductions:

7. Financial plan for a sushi bar

The financial plan takes into account all income and expenses of the sushi bar; the planning horizon is 3 years. It is planned that when this time expires, business expansion and opening of new retail outlets will be required.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The bulk of the required investment is for the purchase of equipment - 63%, for initial inventories and working capital fund - 25%, for advertising - 6%, and for the rest - 6%. The project is financed from own capital. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of ingredients that are used in preparing dishes, as well as payment for the facilities consumed during the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial settlements The amount of variable costs is calculated based on the amount of the average bill and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising costs, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. TO fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.

8. Performance assessment

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.

The payback period for the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual net profit for the first year of operation will be more than 2.5 million rubles. The return on sales in the first year of operation will be 29%. The return on investment ratio is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the profitability index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of the establishment determine the following external risks:

bad choice of sushi bar location. Even the location of the point in a shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive landscape may be underestimated. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;

reaction of competitors. Since the food service market is quite saturated and competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;

refusal to provide rental premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective programs loyalty programs, including discounts, happy hours, etc.;

Internal risks include:

problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system for staff should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment in order to maintain its performance will help mitigate the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk has high degree probabilities. Surplus food can occur for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Product storage errors, breakdown refrigeration equipment may lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;

Japanese cuisine came to Russia in the late 90s, and the concepts of sushi or rolls are familiar to us firsthand. At least once in their life, everyone has tried these exotic and unusual dishes made from fresh seafood. Japanese cafes and restaurants began to gain popularity at the dawn of the 2000s, and today sushi and rolls can be bought directly in stores. A small sushi bar can attract additional customers to the restaurant, and as an independent establishment it brings good income to its owner. Below is a brief business plan for a sushi bar, an example of which was calculated for a large regional center.

Project Summary

An independent establishment is chosen as the location for the sushi bar, although there are options to open on the basis of a restaurant. In our case, it was not possible to find a suitable option for cooperation. The menu includes sushi, rolls, Japanese cold salads, and soft drinks.

Location: on a rented space in a large shopping center. The lease is confirmed by a rental agreement. Rental price per month – 35,000 rubles. This price includes utility costs, which are specified in the contract.

Legal registration form: individual entrepreneur.

The room is part of an area of 25 square meters. m. Of which 10 sq. m is the external area. Neighbors: pizzeria, kebab cafe.

Number of seats – 12. Of which: 4 – high bar stools at the counter and tables (2 tables for 4 people).

Customer service hours: every day from 10.00 to 23.00. Rolls and sushi for customers at tables are sold until 22.30. As an additional service - delivery of rolls and sushi at a price of 100 rubles. Orders from 1,500 rub. are delivered free of charge.

Bar menu:

Category	Name of the dish	price, rub.
Sushimi	Syake (salmon fillet)	220
	Unagi (smoked eel)	170
	Hotategay (scallops, fillet)	210
	Magura (tuna fillet)	230
	Taco (octopus fillet)	180
Sushi	Syake (salmon)	85
	Hotategai (scallop)	85
	California	90
	Spicy hotateguy	85
	Maguro	110
	Kani Ikura	95
	Philadelphia	70
	Ebi	85
	Ikura	90
	Taco	58
Rolls	California	360
	Unagi Uramaki	365
	Abi Fry Maki	360
	Philadelphia	355
	Amadari	430
	Mitaki	150
	Pandora	250
	The Dragon	320
	Kumotori	390
Sauces	Gamadari	45
	Light	40
	Unagi	55
	Teriyaki	45
	Yaki-niku	50
	Wasabi	45
	Ginger	50
Coffee	Latte	110
	Double espresso	120
	Americano	90
	Cappuccino	130
Tea in assortment	Berry, lemon, herbal, green, black	from 55

A standard portion weighs 200 g. When ordering a takeaway dish, a cost will be added to the price plastic container– 25 rub. Sets of rolls and sushi are presented in an assortment for 1-4 persons.

Taxation form: USN (simplified).

As a marketing campaign and to attract additional customers, sushi chefs organize a master class once a week. Participation price – 2,500 rubles. (with all necessary ingredients provided).

Main costs of the project

The business plan for a sushi bar presented below with calculations will coordinate newcomers and help plan expenses. To organize and launch a sushi bar, you will need investments in the following expense items:

Depending on the price of equipment and furniture, the estimate may change down or up. The price for equipment and furniture was taken as the average price for 2017. As a result, to launch and open a sushi bar as an independent establishment in a large shopping center, you will need a minimum of 987,500 rubles. The project includes expenses until a profit is made; this money can be contributed as needed.

Project implementation planning

It will take at least 2 months to prepare documents, purchase furniture and equipment, and recruit personnel. The opening is planned weekly for 2 months, in our case from March 1 to May 1. The opening is planned for holidays, this will help you get a high income from the first days.

Project launch stages in the table:

Each stage must be carried out by the owner independently or with the help of trustees. Planning can be made more detailed based on certain numbers; this will help control the process and not waste time. Stages can overlap in dates if it is possible to complete several tasks at once in one day.

Equipment for cooking areas and for customers

Zoning

The leased retail area is zoned. Easier to order finished project, where the location of each device and the arrangement of furniture will be schematically indicated. The area should be zoned as follows:

Seafood cutting place.
A place to store dry ingredients.
Place for storing finished products.
Seafood storage space.
Cooking zone.
Area for preparing ready meals.
Sales area
Visitor area.

Furniture

Seafood cutting table (metal), 1 piece, – RUB 18,000.
Table for forming rolls and sushi (metal), 1 pc., – 17,000 rub.
Cabinets for storing dry ingredients, 1 piece, – RUB 15,000.
Showcase (sushi case), 2 pcs., – 44,000 rub.
Tables (plastic), 2 pcs., – 7,000 rub.
High chairs, 4 pcs., – 6,000 rub.
Standard chairs (plastic), 8 pcs., – 5,000 rub.
Bar counter, 1 piece, – 11,000 rub.
Hanger stand, 2 pcs., – 2,000 rub.

In total, you will need at least 125,000 rubles for furniture for a small sushi bar in a shopping center. If you purchase tables and chairs of higher quality made of wood, then the cost item will increase.

Cooking tool

To prepare a small menu of rolls and sushi, you will need the following equipment and utensils:

Rice cooker, 1 pc., – 15,000 rub.
Thermal container for storing cooked rice, 1 pc., – RUB 20,000.
Refrigerator, 1 pc., – 42,000 rub.
Hob for 4 burners – RUB 22,000.
Cutting boards and japanese knives– 15,000 rub.
Bamboo mat for forming rolls, 3 pcs., – RUB 2,000.
Dishes – 15,000 rubles.
Dispensers, 10 pcs., – 9,000 rub.
Electric kettle, 1 pc., – 2,000 rub.
Coffee machine, 1 pc., – 45,000 rub.

Total: to equip a small sushi bar with equipment and utensils you will need 187,000 rubles. It is not recommended to save on kitchen appliances, since it will be used every day and should not fail or break. This is fraught with loss of working time and reputation if visitors are not given their order on time.

Personnel planning

For implementation small project in a large shopping center you will need to hire staff:

Sushi chef – 2 people.
Helper – 2 people.
Bartender-cashier – 2 people.

The teams will work in shifts. Each has three people: a sushi man, a bartender-cashier and a support worker. Everyone's responsibilities:

Sushi maker – making sushi, rolls, sushi.
Helper - preparing and cleaning ingredients, maintaining the guest area.
Bartender-cashier – pouring and preparing drinks, accepting money from customers.

Personnel costs per month:

Job title	Number of employees	Salary, rub.	Total, rub.
Sushi man	2	35 000	70 000
Helper	2	15 000	30 000
Bartender-cashier	2	25 000	50 000
Total	6		150 000
Contributions to public funds			46 000
Total per month			196 000

Control of workers is carried out by the entrepreneur himself. All employees must have health certificates with a health status stamp. Once a year, employees are sent for medical examination. An employment contract is concluded with each employee, which stipulates the rights and obligations of each party. At the end of the month, the employer has the right to assign a bonus to the employee in individual size. Since employees will go on vacation once a year, an additional sushi operator is hired, who can be part-time and will replace the main staff. His salary is calculated individually depending on the number of shifts.

Expenses and income per month

Every month, a sushi cafe requires investments, which consist of the following components:

Rent for the premises – 35,000 rubles.
Payment of wages to employees and contributions to social funds - 196,000 rubles.
Depreciation of kitchen equipment - 15,000 rubles.
Unforeseen expenses - 20,000 rubles.

In total, you will need 266,000 rubles per month to maintain a sushi cafe. Monthly expenses can also include the amount spent on the purchase of raw materials. But it will change depending on the amount of ingredients purchased. The average markup on a finished portion is 200-300%. That is, with a planned daily revenue of 30 thousand rubles. and a monthly average of 900,000, the net income will be 600,000 rubles, and 300,000 will be spent on sushi products. Of the remaining 600,000 rubles. subtract other monthly expenses in the amount of 266,000 and get a net profit of 334,000 rubles. This amount will be divided into three parts:

Main fund – 20%.
Return on investment – 50%.
The savings portion for business expansion is 30%.

An average of 167,000 rubles will be allocated per month to return the invested funds. When investing in a sushi bar 987,500 rubles. The payback period for the project will be, on average, 6 months. The profitability of the business will increase, as there will be more customers in the bar every day. This is influenced by promotions:

Distributing leaflets near the metro or public transport stops with a discount on purchases of 300 rubles or more. at 5%.
Discounts for student cards and schoolchildren – 7%.
Order 5 servings of sushi and get one free - for large groups.

Eventually

You can organize the work of a sushi bar in two months. When registering, beginners are advised to select an individual entrepreneur. To equip a small bar in a shopping center, you will need an initial capital of 987,500 rubles. On average, you can earn from 30,000 rubles per day. The markup on prepared sushi and rolls is more than 200%, so the profitability is above 25%. The project will pay for itself within 6 months, and during this time you will be able to save a considerable amount, which will allow you to open a specialized Japanese cafe in your city.

Sushi is a dish that has become a true favorite among most connoisseurs of exotic food. Every year, sushi consumption increases by 5% - 10%, but the market still lacks exclusive establishments with real Japanese cuisine. The initial investment will be approximately 1,273,000 rubles, the payback period is 2-3 years. The business plan below explains the basic elements of opening a sushi bar.

A sushi bar is something interesting and exotic even in our time. This type of restaurant quietly entered the market, but firmly and confidently established itself in the tastes of customers. And even despite the fact that the peak of opening sushi bars ended 2 years ago, the catering market is still experiencing a shortage of establishments of this concept. Most previously opened restaurants do not change their design and service policy, although even in such a narrow area of business this is real. Therefore, the way is opened for new players to create newer and more interesting establishments.

What is so interesting about this format of the establishment?

Exquisite design.
Useful and healthy food.
An opportunity to plunge into an atmosphere so unfamiliar to many for a couple of hours.
The unique taste of Japanese dishes.

Instructions on how to open and what you need to do it

In an ideal version of constructing a mechanism for opening a sushi bar, the following points can be highlighted:

market and competitor analysis;
reconnaissance of customer opinions about this type of establishment;
individual entrepreneur registration;
search spacious room;
search for capital;
full acquaintance with traditions and cuisine;
learn the technological aspects of making sushi;
search for qualified personnel;
development of design and idea of the establishment.

Stage 1 - registration and preparation of documents

To open a sushi bar, it will be enough to register as individual entrepreneur. List of the minimum set of permits:

Certificate of registration of individual entrepreneur.
Certificate of quality and invoices for products.
Conclusion of the SES.
Agreement on disinfection of premises.
All staff have ready-made medical books.
Internal documentation.
Fire service report.

Stage 2 - search for premises

The room for a sushi bar should be spacious, since the ideology itself includes sophisticated minimalism, unlike the pretentious restaurants we are used to. Also, in such an establishment, you will need a Japanese-style themed renovation.

Primary colors used in the interior of the room:

red;
brown;
white;
yellow;
black.

Mandatory availability of space:

for guests, client area;
kitchen;
bathroom;
utility room.

Stage 3 - purchase and installation of necessary equipment

To open your own sushi bar, you will need the following equipment:

themed menus, with a wooden cover and a themed design (from RUR 3,000);
elements of Japanese interior: flowers, paintings on the walls, tables, chairs, vases, staff clothes, curtains, chandeliers (from RUR 400,000);
special, themed dishes and cutlery (from RUB 100,000);
refrigerated cabinet (from 40,000 rubles);
sushi case (from RUR 40,000);
display case for sushi from (25,000 RUR);
rice cooker (from RUB 15,000);
steam-convection oven (from RUR 35,000);
tepanyaki grill (teppat) (from 10,000 RUR);
deep fryer (from RUR 10,000).

Stage 4 - selection of employees

If there is an opportunity in your region to hire qualified Asian employees, be sure to hire them! Asian-looking staff will perfectly complement the atmosphere of a Japanese restaurant. Also, in some regions there is a real opportunity to hire a native Japanese sushi chef. Of course, it will be more expensive than an ordinary employee, but the investment will more than pay off, because guests of the establishment will celebrate the taste of real rolls and sushi.

interior designer (one-time cooperation);
sushi chef (key link in the team, only prepares themed dishes);
assistant cook (prepares other, less refined dishes);
waiters (depending on the number of seats in the hall);
administrator - cashier (greets at the entrance, maintains a high level of service, is interested in the opinions of guests, carries out settlements with visitors);
cleaning lady (if you want your establishment to lead among the rest, maintain Japanese scrupulousness in everything, especially in cleanliness).

Stage 5 - promotion and advertising

Promotion options:

create a themed environment (guests will be interested in taking pictures in your establishment, and the more photos there are on the Internet, the more famous it will become);
hire a photographer ( high quality photos on the background beautiful interior will also create the effect of advertising through social networks);
create pages on social networks (come up with a tag for your establishment, so guests can share their opinions online and attract new guests);
dress all staff in Japanese national costumes;
offer a discount on holding events at your establishment;
organize sushi delivery in your city (this will bring additional profit and bring in new customers);
if there are offices in the area, offer a discount on the menu at lunchtime;
open a sushi school for adults and children (this will increase the influx of customers).

Financial plan

A sushi bar as a business is quite expensive, but at the same time, very stable. Below are the approximate costs for a sushi bar.

Equipment and instruments (from RUR 278,000).
Rent of premises (from 120,000 rubles).
Designer renovation(from RUB 200,000).
Interior elements (from RUR 400,000).
Advertising (up to RUR 100,000).
Employees (from RUB 175,000):

one-time designer services (from 20,000 rubles);
sushi chef (40,000 RUR);
assistant cook (RUR 30,000);
waiters (RUR 30,000);
administrator - cashier (35,000 rubles);
cleaning lady (20,000 RUR).

Total investment: 1,273,000 rubles, payback period from 2 to 3 years.

Competition in the field of affordable exotic food is extremely high, but still new outlets specializing in Japanese and Pan-Asian cuisine in the “take away” format are opening with stubborn regularity. People order sushi for their office, so as not to waste time on lunch in the nearest cafe, for home, so as not to cook dinner, for holidays or romantic evenings - to pamper guests or their beloved girlfriend. In short, any type of food, being a necessity, will always find its consumer.

When ordering sushi online or by phone, you don’t have to wait for a table in the restaurant to become available and for the chef to prepare the requested dish. Therefore, the demand for these services continues to remain consistently high, and a beginner who correctly presents himself as a consumer can count on not immediate, but impressive profits.

Before you start

There are two options for starting your own delivery business in the “take away” format. The first is to sign an agreement with an existing restaurant serving Asian or Japanese cuisine and offer their products to customers. Many food establishments do not offer delivery, as this means additional costs for courier labor and vehicle maintenance. Therefore, cooperation with you will be beneficial for them. This option is the most economical for you, especially if you already have a personal car - then you will only need to purchase a portable refrigerator. And, of course, you need to be meticulous in choosing a supplier. It must produce high-quality products and, as a bonus, already have a good reputation among consumers.

Another option is a delivery service with its own production workshop. Its opening will require more significant costs, but it will bring greater profits. In addition, you will be able to monitor the production process at all stages - from the purchase of “raw materials” to the packaging of sushi for delivery and, thus, be completely confident in the quality of the product. It is this option that we will consider in this article.

Documents and licenses

It is necessary to submit documents to the tax department to register a legal entity - in this case, individual entrepreneurship is best suited. The list of documents required for registration of an individual entrepreneur includes an application of sample P21001, the applicant’s passport and his TIN, as well as a receipt for payment of the state duty (800 rubles). The most convenient tax payment scheme for this type of business is a simplified taxation system, in which the entrepreneur pays either 6% on income or 15% on income that decreases by the amount of income (the latter is suitable if you are still going to engage in resale).

It is not necessary to obtain licenses from the sanitary and epidemiological station and the fire service, but it is necessary that the premises fully comply with all the requirements of these departments - this will save you from problems that may arise if their representative comes to your workshop with an inspection.

Location and rental

The territorial location when choosing a premises in your case does not affect the profit, as well as the walking distance of the stop and the frequency of traffic - after all, it is not your clients who will come to you, but you to them.. The main thing is that from here it is possible to get to remote areas of the city during the time specified in the delivery advertisement.

The recommended room area is 25-30 square meters. The point should include a preparation workshop (about 12 square meters), a utility room and a bathroom (8 and 2 square meters, respectively) and an unloading and loading area (8 square meters). The rental price varies from 15,000 to 50,000 (in ascending order from medium-sized cities to megacities and the capital).

As mentioned above, it is necessary to bring the premises into compliance with the standards required by the SES (separate sinks for dishes and hands, the presence of a hood in the production workshop, the impossibility of locating a factory building) and fire protection (availability of a fire evacuation plan and emergency exits, fire extinguishers at entrance to the room). Additional costs for this may amount to about 10,000 rubles. General repairs premises and the purchase of the necessary furniture can cost you up to 300,000 rubles.

Equipment

The average cost of a complete set of equipment for a sushi delivery service is about 70-80,000 rubles. This includes an electric stove (15-25,000 rubles), a microwave oven (8,000 rubles), a refrigerator (20,000 rubles), a deep fryer (5,000 rubles), a rice cooker or multicooker (20,000 rubles) and a mandatory SES requirements hood (10,000 rubles) and various kitchen utensils. Do not give in to the temptation to skimp on quality and buy overly cheap equipment offered by dubious manufacturers - in this case, there is a risk that you will have to spend additional money on repairing or replacing devices that fail early.

Products

Separately, the attention of novice entrepreneurs should be focused on purchasing products for sushi production. Quality and freshness are of decisive importance here, since competition in the Asian fast food industry is fierce, and the consumer chooses those sellers whose products are the most delicious and do not cause digestive problems. Delivery services that bring their customers cold, weathered sushi with a token amount of fish and stale filling quickly earn a bad reputation and leave the market. The opposite example is when a customer makes an impulse order after seeing a flyer in mailbox or by following a contextual advertising link, and he likes the sushi you brought so much that he becomes your regular customer. It is this category of customers that brings most of the revenue to deliveries, so you should fight for every customer - therefore, any of your orders should be a masterpiece of Japanese cuisine.

Conduct a thorough analysis of proposals among suppliers. When purchasing a batch of sushi products for the first time, break the overall order into small batches and order several versions of each type of product from different suppliers to compare the quality - this way you can choose the most economically and qualitatively successful option.

Personnel

The ideal work schedule in your case is 24-hour delivery. Otherwise, profitability decreases by 2-4%. Based on this, your staff (cooks, couriers and operators) must be prepared to work in shifts, including at night.

The minimum list of workers required for the full functioning of the delivery service includes three cooks (salary - 20-30,000 rubles), three order-taking operators (15-25,000 rubles depending on the region) and three courier drivers (20-45,000 rubles). It is advisable to outsource accounting and security - this will cost you monthly 5,000 and 20,000 rubles, respectively.

The main distinguishing quality of your couriers and operators should be friendliness. Impolite and inattentive order takers, as well as unsmiling or rude couriers, usually discourage the buyer from using this delivery service again, even if he liked the product itself. And vice versa - if the operator reacts to every call sincerely, as if every customer is his long-awaited guest, then there is a high chance that you will want to call this number again.

As for chefs, there is probably no point in pointing out the obvious: they must be professionals. The products they produce must not only meet quality standards and be amazingly tasty, but also look beautiful. When deciding on an employment relationship with a particular chef, be sure to pay attention not only to the quality of his cooking and his attitude to occupational health. A hair stuck to the fish or a piece of plastic stuck in the filling will not add to your popularity.

Marketing

Promotion of a delivery service begins with the creation of a website (the simplest one will be developed for you for 10-15,000 rubles) and representation on social networks (at least on the super-popular VKontakte, but do not forget about Instagram, the number of adherents is now rapidly increasing). The site and the group should have easy navigation so that a potential buyer can fully appreciate the menu and special offers, and in the case of the site, also place an order online by simply clicking on the item they like. Ease of ordering is what determines an impulse purchase, and we have already discussed its importance above.

Also, to increase spontaneous orders, it is necessary to allocate funds for contextual advertising and SEO optimization. It will also be useful if a link to your site is displayed by search engines among the first few positions - this can also be achieved on a commercial basis.

Promotion of your delivery service can and should be taken to the offline environment. Advertising transport and elevators, distributing leaflets with notifications of promotions or flyers entitling you to discounts, bonuses and free offers regular customers, discounts for self-pickup - these and numerous other marketing “tricks” will work to increase your profits.

Franchising

If you do not have the desire or ability to independently draw up a business plan for a project, or if you want to invest money in a guaranteed successful enterprise, then it makes sense to choose a franchise business, that is, acquire the right to use a trademark and business technologies of a well-known brand (for example, federal networks "Sushi WOK", "Sushi City" and "Sushi Shop"). In this case, the franchisee (that is, the buyer of the franchise receives the full support of his patron-franchisor - an already promoted brand that makes the business much more competitive, marketing technologies, advertising at the federal level, a ready-made menu with recipes from chefs, recommendations for choosing premises and production methods products, ready business plan, franchisee training and staff training.

The scheme of cooperation with the franchisor is simple. You pay the owners of the trademark a one-time lump sum payment (in this area it is approximately 300-400,000 rubles), as well as a monthly payment (royalty), which is 2-6% of the profit. In return, you get a ready-made business plan and a much shorter return on investment.

Profitability

The price of an “entrance ticket” to the sushi delivery business starts from 1,000,000 rubles (for opening a point and purchasing everything necessary). Average annual costs, depending on the region, range from 5,000,0000 to 6,500,000 rubles (rent, purchase of products, staff wages, utility costs, gasoline, advertising promotion). The projected average annual income is 500-750,000 rubles. The profitability of this business is 20-25%.

What do people eat during their lunch break? Some chew sausage in dough or white meat from a stall located next to their place of work, others eat soup brought from home, some go to the nearest cafe. Just recently, some ten years ago, sushi for a working man’s lunch was out of the realm of fantasy. They were perceived as a holiday and were allowed only in special days. Now is a different time, for Russians this product has become everyday.

Sushi is tasty and healthy (it is no coincidence that the Japanese are the longest-living nation), they are in great demand, so business in this area is a profitable enterprise. To open a place where takeaway sushi will be prepared, you must, at a minimum, love Japanese cuisine. This will help you create a good menu and control product quality. A catering business is not a cheap pleasure. main reason- high cost of equipment. But a small bar for making rolls does not need a huge list of machines.

You can create a cafe where takeaway sushi is prepared if you have a registered individual entrepreneur (this form is the most profitable for this business). LLC is another option, but it has complex taxation, but it simplifies the product delivery system and enjoys great trust among customers. For the enterprise you need to obtain the following legal documents:

Permission from the fire inspection and SES.
Certificate of registration with the tax office.
License to sell alcohol (if required).
Registration of paperwork related to the rental of premises.

The rolls must be eaten within three hours after preparation; it is during these minutes that they have that unique taste that we all love to enjoy. Yes, they can be stored in the refrigerator for up to 24 hours, no one will get poisoned, but it is unlikely that customers will come back to you again. This means a lot refrigeration units you won't need it. It is better to make an extra trip to the supplier for raw materials than to sell a product that has been stored in the freezer for weeks.

One more point: in order to spin the rolls, you don’t need a lot of space, and the point of sale shouldn’t be huge, Last year In the capital and in some regions of the country, sushi markets with an area of 1x3 m have appeared. This is enough to place a stand with products and a place for a cashier-seller.

Separately, we note the profit of takeaway points. The cost of one roll is 3-10 rubles, they sell them for 40 rubles (or even more). No comments here!

Equipment purchase plan

To open your own point, you need to purchase:

Sushi cases. We have already said that it is advisable to eat sushi immediately after preparation (without adding harmful preservatives, the shelf life usually does not exceed 24 hours). The cook rolled the roll, but buyers will not take the product apart right away and you need to store it somewhere before purchasing. The secret of this type of refrigerated display cases is that they are absolutely airtight. This allows seafood not to air out and freeze, as in a regular refrigerator.
Your business plan should include the purchase of a rice cooker. Rice cooked at home on a regular stove has nothing in common with sushi rice.
It is better to purchase a thermos for cooked rice at specialized outlets.
Knives.
Dishes.
Special cutting boards.

The equipment will cost approximately 100-130 thousand rubles.

Return to contents

Business plan: a few words about products

Even the best sushi chef cannot prepare delicious rolls without quality ingredients. We won’t now list everything that sushi is made from, we’ll just note that the rice, vinegar and sugar must be Japanese.
This is not a whim, it is an integral part of Japanese cuisine; the fish may also be Norwegian. Products made from domestic raw materials will appeal only to those who have not tried overseas ingredients, and there are few of them (such people also rarely buy sushi, so you can’t count on an increase due to this category of citizens).

Return to contents

Premises: location and design

The business plan of any enterprise includes a chapter on premises. Try to decorate the hall in an oriental style; if you wish, you can make a few symbolic seats with inexpensive furniture (for example, this is what the management of the Omsk Sushi Market did). You can open a sushi bar almost anywhere in the city. But it is more profitable to do this in the vicinity of large stores, educational institutions, and near office centers.

Return to contents

Financial investments

We continue to write a business plan. To open your point, you still need:

From 2,000 rubles for paperwork.
From 30,000 rubles per month for renting premises.
About 100 thousand rubles for repairs and decoration of the point.
130,000 rubles for equipment.
300,000 rubles for the purchase of raw materials for the first month of work.

Expenses per month:

Taxes.
Rent.
Payment for utilities.
Products.
Staff salaries.

As for personnel, the main person at your enterprise is the sushi master. It depends on how he cooks whether the customer will return to you or not. Now there is no shortage in sushi bars; the only thing that will help retain customers is the quality of the products. You will also need to hire a cleaner, cashier, dishwasher, and accountant. The profitability of the business here is similar to this indicator in other catering industries, it is approximately 10-15%, the business will pay for itself in a year. By the way, according to most owners of this business, the number of orders strongly depends on advertising.