Bustle, a lot of work, caring for children - modern women often live in a regime in which it is difficult to find time for a full-fledged trip to a beauty salon. And then island express manicure points (or nail bars), most often located in shopping centers, become a lifesaver. This is a business that does not require serious investments and preparation, and therefore will be of interest to most novice entrepreneurs. We present to your attention a business plan for an express manicure salon, which provides an example of opening 1 point in a city with a population of about 200 thousand people.
Project concept
Well-groomed hands and nails for women are a decoration that each of them tries to update at least once a month. And if only because there are a lot of representatives of the fair sex in every city, a business in the field of express manicure will at least break even if the staff is well selected and work is carried out competently to attract clients. Other advantages include constantly growing demand, relatively inexpensive and easy start, quick return on investment and initially low risks associated with the economic crisis.
Competitors for a nail bar can be:
- Other express manicure salons located in the same mall or at nearby establishments.
- Nearby beauty salons offering manicures or nail studios.
- Individuals who sell manicure services at home or on-site to a client.
As the main advantage in the fight against competitors, we will use the quality of work of employees, attractive appearance island counter and a system of discounts and promotions. Having analyzed the sales market in the city, we came to the conclusion that we have direct competitors located in different areas of the city. However, in a new large shopping center it is possible to rent a space of 15 square meters. m. Nearby there is only an elite beauty salon, aimed at clients with above-average income, so we have a chance to get the largest possible targeted traffic.
Our target audience is girls and women of any age with average and high incomes. Men and teenagers can also be considered as potential clients. In the shopping center where the nail bar will be located, there are many boutiques with women's and children's clothing, which allows the traffic of the chosen location to especially increase with the change of seasons.
Services that the express manicure salon will provide:
- Express manicure: without coating - 20 minutes, with plain varnish - 40 minutes.
- Classic manicure – 60 minutes.
- Manicure with original design – 90 minutes.
- Hot manicure – 60 minutes.
- Children's manicure – 20 minutes.
- Men's manicure – 20 minutes.
- Paraffin therapy – 15 minutes.
- Comprehensive SPA care – 2 hours (additional service).
- Hand massage – 10 minutes.
Jobs will be organized for two craftsmen in order to meet the planned starting budget of 300 thousand rubles. Borrowed funds There are no plans to take it. Depending on the demand for the point, it may be expanded in the future. The express manicure salon's operating hours coincide with the shopping center's operating hours: from 10:00 to 22:00 on weekdays, from 10:00 to 20:00 on Saturday and Sunday. There are no costs for repairs and decoration of the premises, since the format of the nail bar has been chosen as an island one.
One of the important tasks is the selection of equipment in tandem with the overall design ensemble of the shopping center. This will be a backlit bar counter and comfortable bright chairs as eye-catching accents. To make clients feel comfortable, the counter will have built-in hooks for bags and packages. Additionally, it is necessary to buy chairs and magazines for accompanying people, because women often come to shopping centers with children or husbands.
Paperwork
Since there will be only one express manicure point open, it is enough to register your business by registering individual entrepreneur. If the development trend of the project is such that expansion across the city or country is required, then it will be possible to change the organizational and legal form to LLC. Required OKVED codes: 96.02 “Provision of services by hairdressing and beauty salons” and 47.75 “Retail trade in cosmetics and personal care products in specialized stores.”
Registration of an individual entrepreneur is simple and can be done via the Internet. The cost of the state duty is 800 rubles. You can choose UTII as a taxation system, because manicure services are considered “imputed”. Monthly payments will then depend on the number of employees together with the individual entrepreneur, in our case it is 5 people. You will need to pay about 7,000 rubles per month. The second option is the simplified tax system with a rate of 15% of the difference between income and expenses, which will be about 6,000 rubles for the express manicure salon we are opening (with a profit of about 40,000 rubles per month). We choose the most profitable option and, during the registration of an individual entrepreneur, submit an application to switch from the general system to the desired system.
No other documents are required to start - permissions from authorities and supervisory services fall on the shoulders of the lessor. A lease agreement is drawn up with the latter for the required period with automatic extension if the parties have no intention of terminating it. It is important to pay attention to the clauses on the rental conditions so that its cost remains unchanged for a sufficiently long period of time. If the contract is drawn up for 1 year, then for this period, at a minimum, a fixed price per 1 sq. m. m.
Selecting a room
The optimal location of a nail bar is the central passage of shopping centers or shopping and entertainment centers. After analyzing the surrounding area of the city and studying competitors, we chose to rent the premises of a new 3-story shopping center with a cinema inside. In addition to the fact that our target audience makes up more than half of the building's visitors, there is a high probability that while waiting for a movie to start, women will want to get a quick manicure.
For one workplace manicurists need to allocate 6-10 sq. m, so we rented an area of 15 sq. m. m. It is necessary to place not only a bar counter, but also a rack with products from which the client will choose the color of the coating and design. Consumables (cotton pads, napkins, water, etc.) and tools will also be stored there in the lower compartments. That is why we decided to order a fully equipped nail bar. The cost of renting the premises is 2,500 rubles per 1 sq. m. m, that’s 37,500 rubles per month. According to the agreement, we must make payment for the first 2 months, that is, 75,000 rubles.
Purchase of equipment and materials
The main cost item in our business plan for an express manicure salon with calculations will include a nail bar ordered from the manufacturer. It is a bar counter in which the craftsmen are behind the “counter”, and the clients sit on bar stools outside. We decided to order a bar for 2 workplaces made of chipboard, plastic and 6 mm glass. Its package already includes all the furniture, lighting lamps, and basic chairs. It is necessary to purchase additional chairs for those who may wish to wait nearby.
To equip 2 work stations for masters, we purchase electric and mechanical manicure devices, UV lamps, an instrument sterilizer, the instruments themselves (files, stamps, buffs, stickers, etc.), mini-vacuum cleaners, a wax melter for paraffin therapy, cosmetics for SPA hand care and other consumables. The equipment and materials that need to be purchased are shown in the table:
| Name | Expenses, rub. |
| Fully equipped nail bar for 2 workstations | 100 000 |
| Delivery of the bar counter | 3 000 |
| Manicure devices (mechanical and electrical), 2 pcs. | 10 000 |
| Lamps for drying nails, 2 pcs. | 9 000 |
| Sterilizer for manicure tools, 1 PC. | 3 000 |
| Wax melt, 1 pc. | 3 000 |
| Mini vacuum cleaner, 2 pcs. | 4 000 |
| Manicure tools | 5 000 |
| Consumables, cosmetics, products for sale | 70 000 |
| Other expenses (extra chairs, hooks, rags, etc.) | 15 000 |
| TOTAL | 222 000 |
Organizational plan
The express manicure salon will be open daily: 12 hours on weekdays, 10 hours on weekends. The lunch break for employees will be conditionally from 13:30 to 14:30, taking into account busyness. They can only leave one by one. Due to existing conditions, 4 masters will be hired. During periods of vacation and sick leave for employees, the founder of the business independently plans to receive clients, since he has all the necessary skills and has a document certifying the completion of training courses. An example of a work schedule for craftsmen for one week is given in the table:
| Days of the week | Master 1 | Master 2 | Master 3 | Master 4 |
| Monday | 10:00-22:00 | 10:00-22:00 | ||
| Tuesday | 10:00-22:00 | 10:00-22:00 | ||
| Wednesday | 10:00-22:00 | 10:00-22:00 | ||
| Thursday | 10:00-22:00 | 10:00-22:00 | ||
| Friday | 10:00-22:00 | 10:00-22:00 | ||
| Saturday | 10:00-20:00 | 10:00-20:00 | ||
| Sunday | 10:00-20:00 | 10:00-20:00 |
The foremen will prepare workplaces for a new shift at the end of each working day. Their responsibilities will include cleaning the entire bar counter, maintaining the shelving and glass display, and monitoring residues Supplies, customer service, selling products from the storefront, conducting written surveys. Each of the masters will be distinctive feature wear a branded tie around your neck. The business owner will take on the responsibilities of director, accountant, marketer and purchasing manager to save money.
Staff remuneration is made solely depending on revenue and amounts to 50% of it for manicurists. This is, in fact, the standard rate for this type of employee. However, it is necessary to very carefully select people for your team, since there will be a lot of people interested in the vacancy, as well as people with certificates among them. It is necessary to select specialists taking into account the following requirements:
- The ability to get along with people, to have a casual conversation with strangers, sociability.
- Professionalism that will extend to all types of services offered in the range.
- The desire to work and be part of a team, and not to look for personal clients for subsequent appointments at home.
- Stress resistance. Not every person will be able to work in public view, and this particular format involves the island format of a nail bar in a shopping center.
- Attractive appearance. Mostly pretty girls 20-30 years old.
- Availability of a health certificate.
Each potential applicant for a manicurist position will be checked for compliance with all of the listed criteria. The founder of the business will take care of the interviews and the creation of personal employee profiles. Each master will undergo a 2-week training period before official employment. probation, after which a final decision will be made. We have a desire to reduce staff turnover to a minimum and find worthy people with whom it will be pleasant and profitable to cooperate.
Marketing plan
The format of the express manicure salon involves attracting clients who visit the shopping center on the spot. Therefore, the main promotion channel will be the appearance of the nail bar. We order it to match the overall space of the room, but focus on bright chairs and lighting on the counter itself. A sign will be placed at the entrance to the shopping center, which does not require special permission. In addition, leaflets will be ordered from the printing house; the founder himself will distribute them to passers-by on the street on the opening day. Investments in advertising for an express manicure salon are presented in the table:
To stimulate consumer activity, the salon will provide discounts:
- Pensioners with ID - 10%.
- Students by student card – 10%.
- Birthdays with a passport - 20%.
- For the “Mom and Daughter” promotion – 10% for one of two clients.
Income and expenses
The above calculations will show the profitability of the express manicure salon project and will allow you to find out its approximate payback period.
Start-up costs
The initial investment in opening a nail bar is shown in the table:
As we can see, the starting investment will cost us 306 thousand rubles, that is, the personal funds of the project founder will be enough. This conclusion was made taking into account the fact that the cost values are rounded up with some margin.
Monthly expenses
Sum Money, which will be spent every month on the operation of the salon without tax deductions, is reflected in the table:
Income
To calculate the average monthly revenue, we focus on the average workload of the craftsmen. In addition to providing manicure services, masters will sell related products (varnishes, gels, creams, serums, etc.) from the display case. Total amount The proceeds from the operation of the salon will be reflected in the table.
| Name of service | price, rub. | Planned quantity per month | Revenue according to plan per month, rub. |
| Express manicure | 400 | 220 | 88 000 |
| Classic manicure | 700 | 110 | 77 000 |
| Manicure with original design | 1 100 | 10 | 11 000 |
| Hot manicure | 1 000 | 4 | 4 000 |
| Children's manicure | 300 | 10 | 3 000 |
| Men's manicure | 300 | 10 | 3 000 |
| Paraffin therapy | 200 | 10 | 2 000 |
| Comprehensive SPA care | 800 | 10 | 8 000 |
| Hand massage | 200 | 20 | 4 000 |
| Sales of products | – | – | 10 000 |
| TOTAL | – | – | 210 000 |
Income – expenses = 210,000 – 168,500 = 41,500 rubles.
To calculate net profit, it is necessary to subtract tax payments from gross profit. We chose tax regime STS with a rate of 15%, the payment at which will be 41,500 x 15%, or 6,225 rubles. We will cover half of this amount with a deduction from payments made to social funds for employees. Therefore, net profit will be calculated as follows:
Net profit = Gross profit – Adjusted tax payment = 41,500 – 3,112.5 = RUB 38,387.5
(Net profit / Monthly expenses) x 100% = (38,387.5 / 168,500) x 100% = 22.78%.
The indicator is not bad, but it will be necessary to apply a number of measures to increase it, since the average profitability of nail salons is above 30%.
Let's calculate the period during which our initial investment will pay off:
Start-up costs / Net profit = 306,000 / 38,387.5 = 8 months.
Taking into account that the net profit received is necessary not only to cover the initial investment, but also for the personal needs of the business owner, we will add another 4 months to the resulting period. Then the payback period for an express manicure salon will be approximately 1 year.
Minimizing risks
Under the influence of various factors, the work of an express manicure salon may be subject to risks. They need to be diagnosed and prevented in time. Let us highlight several points that may have a negative impact on the results of a nail bar:
- Incompetence of staff. It primarily affects the client’s impression of the salon.
- Poor organization of employees. Late arrivals, leaving work places together, unregulated snacks during working hours - all this affects the level of service.
- Changing the tenants of the shopping center space to those that will bring in non-target traffic.
- Bad weather, due to which potential clients will not want to visit the shopping center and will postpone shopping.
- Competitors opening nearby.
- Rising prices for materials, which can lead to higher prices for services and products in the salon.
To ensure that the work of the express manicure salon is not in jeopardy, its owner needs to minimize the risks in every possible way:
- Motivate staff (50% is an excellent rate for a small city) and at the same time set strict work requirements. It is necessary to introduce a system of punishments up to and including dismissal for offenses: lateness, disregard for the client’s opinion or desire, careless appearance, rudeness in communication, etc.
- At the internship stage, personally attend the second workplace and observe how the candidate manicurist manifests himself. At least once a week, visit the salon for an inspection, send secret shoppers or friends to evaluate the service.
- Teach professionals to be as polite as possible when communicating with clients and to show their participation in the conversation. In order not to lose customers who have visited the salon, maximum effort must be made to ensure their interest in returning.
- In the event of an unfavorable financial situation, take over the responsibilities of one of the foremen, leaving 3 employees on staff.
- In contracts with the landlord and material suppliers, stipulate the conditions for increasing prices. If it is impossible to maintain prices at the same level, it is necessary to look for new counterparties.
If the salon’s activities are affected by factors that the owner cannot eliminate, a decision may be made to sell the business and change the work profile to a more relevant and profitable one. When planning the growth of financial indicators, it is worth considering that an increase in the profit of a nail bar will entail an increase in tax payments. If the salon’s profit consistently exceeds 47 thousand rubles, it is necessary to change the tax regime of the simplified tax system to UTII with a fixed payment.
Eventually
Beauty industry market trends are making the services of nail salons more and more in demand. A nail bar where customers are for a short time can get beautiful well-groomed hands and nails, it will be popular in any city. It is important not to get into a situation where the niche in the chosen area is already filled with competitors, and also to choose a place with the most targeted traffic, because the overwhelming majority of clients are people passing by. High service, comparatively low prices, convenience, professional smiling technicians - this is what the consumer is waiting for.
Calculations showed that the profitability of an express manicure salon with a net profit of 38,387.5 rubles. is 22.78%. For a small town with a population of about 200 thousand people, this is a good stable income. You can increase profitability by increasing prices for services or trying to negotiate a lower rental rate in a shopping center. You can try to find employees who are willing to work for a smaller percentage of the proceeds for their work. The payback on the starting investment with constant use of net profit is 8 months. Possible to reduce this period, if the opportunity arises to purchase a nail bar or ready business with all necessary materials.
Business in the beauty industry is often profitable. One of good ideas is the opening of a nail bar. What it is? Nail bar is a workshop with a limited number of nail care services. Workers offer manicures, extensions, and corrections.
Your own business: nail bar
The success of an organization depends on the availability of potential customers. In Russia, this type of business is relatively new, although abroad it has become commonplace. If you translate the phrase, the user will receive the not very euphonious phrase “nail bar.” IN colloquial speech usually used English transcription. Sometimes this service is called a “bar manicure.”
The atmosphere is reminiscent of a regular bar. There is soft chairs and a stand. Instead of a bartender, there is a master at the table. Customers sit with opposite side. Visitors do not need to sign up in advance, as in salons, and wait for their turn.
Business plan: nail bar. Selecting a location
What subtleties should be taken into account when opening a studio? The premises are usually located in large shopping centers. Services provided by the nail bar: manicure, several types of nail extensions, hand massage. Some specialists offer pedicures and artificial tanning.
The nail bar is always in quiet place to make visitors feel comfortable. The salon's clients include business women, shopping center employees and students.
Where should I start?
The user needs to register an individual entrepreneur or a limited liability company. The second option is chosen by people who want to open a chain of establishments.
Then you need to develop a design for the room. The idea is completely new, so it is recommended to choose a high-tech style. The entrepreneur must follow the rules of interior decor and furniture, otherwise the establishment will not fit into the general format of the shopping complex.
Room
You don't need a license to open a business. This makes the task much easier. An entrepreneur must obtain permission from the SES and State Fire Service. The user must comply with a number of conditions for the design of the establishment, enter into agreements for the maintenance of the studio by technical staff and take care of medical books for employees. After this, the entrepreneur will receive permission to open the salon.
Next you need to find a room with an area of 20 square meters. It is worth taking care of ventilation and water supply. SES employees may require a partition to be made, a bathroom to be organized and a room to be allocated for staff. Each individual case has its own requirements. This issue should be resolved with the SES.
The nail bar should be located in the most visited areas of the shopping center or next to the food area. A translucent partition will separate the salon from the rest of the world and make the stay of visitors more comfortable. The cost of renting premises in small towns is 22 thousand rubles. In large cities the figure increases by 1.5 times.
Facilities
To create the appropriate atmosphere of comfort and coziness, an entrepreneur will need a small flat-screen TV, speakers and a stereo system, a coffee machine, a sofa or several armchairs with a coffee table. A nail bar can offer simple dishes. Manicure and nail modeling take some time. Therefore, the bar counter should be comfortable and functional. In order for clients to have access to manicure materials, it is recommended to purchase glass display cases with good lighting.
Equipment
While the craftsmen are working on the hands of customers, they can drink a cup of tea, coffee or fruit juice. Therefore, the nail/beauty bar is made for two or three seats. The counter has two tabletops located at different levels. At the top there are lamps for drying, varnishes and other cosmetics. There should be room nearby for magazines or a cup of tea.
The craftsman's tools lie on the lower tabletop. The coating is made of materials that are resistant to any chemical influences. The double salon occupies only 6 m². Installations can be either portable or stationary. It is not recommended to build equipment into a bar counter.
The entrepreneur has access to both imported and domestic furniture. Manicure nail bar can be made to order. You will have to pay 250,000 rubles for the equipment. It is worth noting that opening a full-fledged nail salon will cost 2-3 times more. Statistics show that there is demand for nail bar services in all major shopping centers, but there is often no supply.
Staff
Nail technicians do not work as bartenders. They carry out their direct duties, and the head administrator serves drinks. An entrepreneur may encounter difficulties in finding qualified craftsmen. In order for the salon to be profitable and comply with the key concept of the project, four people need to be hired. You also need to find two administrators and a cleaning lady.
When planning a shift schedule, it should be taken into account that at least three foremen must work on each shift. Qualified and polite staff are the key to the establishment’s success and high profits. Technical workers can be offered a fixed salary (12-18 thousand rubles). Manicurists receive 20 percent of daily revenue. The salon owner purchases supplies and does accounting.
Selection of advertising strategy
Shopping centers themselves generate a flow of customers. You should not spend a lot of money on large-scale advertising of the establishment. The entrepreneur’s task is to satisfy the needs of customers visiting the salon and to make visits to the studio become prerequisite in the program for visiting a shopping center. You can limit yourself to distributing leaflets and coupons in the area adjacent to the shopping center. The discount card will be a pleasant surprise for regular customers.
Income and expenses
To start your own business, an entrepreneur will need at least 20 thousand dollars. We must not forget that prices for services should be lower than in regular beauty salons. The user must understand how much middle-class women in his region can pay for a manicure. Similar business pays off within 0.5-1 year. The timing depends on the availability of a busy client flow and the professionalism of the studio employees.
Therefore, you need to try to pay attention to the issue of personnel selection Special attention. It is necessary to test the work of each employee. Masters must have high-level professional skills, be able to prepare delicious coffee and be excellent conversationalists.
Many experts believe that a nail bar can attract clientele from regular nail salons. If there are no similar establishments in the city, then the user should think about opening his own business.
For most women, beauty comes first, so the beauty market is developing even during a crisis. As you know, a person’s age is first revealed by his hands. That is why for many, a visit to a nail salon is a mandatory item among daily affairs. Despite a large number of existing salons and nail bars, every year new entrepreneurs try themselves in this area. Some manage to build a stable business, while others close down without even working for a year. But don’t let numerous competitors and difficulties scare you, as there are few real professionals in this segment.
Manicure and pedicure salons. My business:
Concept development
Two formats have taken root in the Russian market - these are standard services in a separate building or department of a shopping center, which are distinguished by a variety of services. In such establishments price policy varies and depends on many factors, but most often the prices are high. The main staff often includes true professionals in their field, masters with various awards. Most often they work by appointment. Such organizations also provide related services (eyelash lamination, piercing, etc.).
Nail bar is an express nail care service. The concept of nail bars differs from a standard salon in that it is democratic and fast in providing services. Here, customers do not have to wait or make an appointment in advance. Nail bars are located in shopping centers in the form of a manicure stand.
Stages of building a business
Before you open a nail salon from scratch, you need to build a plan - step-by-step instructions:
- market analysis, influence of internal and external factors, competitor assessment;
- development of a development concept, choice of format (whether it will be a classic studio or a nail bar providing express manicure);
- choosing premises, concluding a lease agreement or acquiring ownership of retail space;
- business registration;
- recruitment;
- conducting an advertising campaign;
- management and control of the studio's work.
Financial plan
To implement the project, it is necessary to draw up a rough business plan for a nail salon with calculations.
Start-up costs:
- opening an individual entrepreneur – 800 rubles;
- purchase of a quartz sterilizer – 9800 rubles;
- equipping a manicure table (4 sets) – 160,000 rubles;
- furniture (cabinets, shelves) – 54,000 rubles;
- 4 paraffin furnaces – 16,000 rubles;
- 4 ultraviolet lamps – 24,000 rubles;
- 4 Frasers – 48,000 rubles;
- uniform (4 pieces) – 10,800 rubles;
- reception desk - 45,000 rubles;
- chairs for the master’s work (4 pcs.) – 26,000 rubles;
- chairs for the client – 4 pcs. – 26,000 rubles.
Approximate expenses at the opening stage are 420,400 rubles.
How much does it cost to run a studio like this? Fixed expenses(per month):
- rent payment – 50,000 rubles;
- purchase of consumables – 40,000 rubles;
- wages of craftsmen - 140,000 rubles;
- payment of taxes – 40,000 rubles;
- marketing – 13,000 rubles;
- other expenses (tea/coffee for clients, stationery, communal payments etc.) – 8000 rubles.
Total – 291,000 rubles.
With four craftsmen working, the average monthly revenue is 450,000 - 500,000 rubles. This level can only be achieved after forming a permanent customer base. To do this you need to spend at least 4 months. If you reach an income of 450,000 rubles in the fifth month, the payback period for the project will be 7 months.
Organization of a nail business. How much is your time worth:
Documentation
To open a manicure and pedicure studio from scratch, you need to register as an individual entrepreneur or LLC. To carry out the activity, it is necessary to collect the following package of documents:
- registration certificate;
- extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
- permission to operate from the fire service;
- permission from the sanitary and epidemiological service;
- contract for disinfection, disposal of fluorescent paws, garbage removal;
- employment contracts with personnel;
- sanitary books of masters.
Premises requirements
Providing manicure services and nail extensions as a business does not require separate regulations and organizational rules. Primary requirements:
- the area per master should not be less than 6 m²;
- the premises cannot be a basement;
- presence of a ventilation system;
- each employee must have a health certificate and undergo a medical examination once every six months;
- if you plan to equip an apartment, it must be transferred to non-residential stock;
- furniture must be made of materials that can be sanitized;
- mandatory attributes - a sterilizer and a sink for washing hands (since it is difficult to organize access to water in a shopping center, many people simply buy and install a cooler);
- All instruments must undergo disinfection with special preparations, then thermal sterilization after each client.
A manicure studio is a prime example when the success of a project largely depends on the location. City center, busy streets, high-traffic areas - the optimal location.
Manicurist's workplace:
Equipment, inventory
Equipment for a manicure salon is one of the most expensive parts of a business plan. At the start you need to buy:
- mirror;
- manicure chairs and tables;
- shelves, cabinet, refrigerator for storing consumables and extension materials;
- rollers, stands;
- autoclave;
- UV camera;
- manicure equipment for nail extensions;
- a set of tools (brushes, files, scissors, polishing blocks);
- sterilizer;
- Fraser;
- consumables.
How to choose a manicure machine:
Pedicure room equipment:
Staff
Nail salon workers shape the image of the establishment. The number of clients will depend on their work. Responsibly approach the selection of personnel; they must be masters of their craft, responsible workers. To operate a classic nail salon, 4 nail technicians and an administrator are enough.
Advertising
At the start, not every company can afford large advertising costs. Therefore, you only need to choose effective methods marketing - distributing leaflets and flyers, introducing discounts and bonus programs, bright signage, creating groups on social networks, etc. It is important to have a high-quality portfolio to indicate the professionalism of the salon. The best type of advertising is word of mouth. Having provided quality services to one client, she will tell her friends about it, who will definitely visit the establishment.
Business Features
Experienced players in this market advise:
- the profit from each service provided should not be less than 30%;
- after a year of work, the number of regular visitors from the total clientele should be at least 65%;
- It is recommended to pay staff a certain amount plus a percentage of the services provided;
- the administrator's salary should consist of the basic rate plus 1-2% of monthly revenue;
- if the level of production of a certain master has decreased, it means that he is luring clients to the house;
- in the first months, expenses will be higher than income;
- To recoup the project, you need to provide only high-quality services and organize the right advertising campaign.
Availability of franchises
Leading nail salon franchises in Russia:
- network of Lena Lenina's manicure studio;
- Studio Star Beauty – manicure, pedicure and nail modeling services;
- "Fingers" - a chain of manicure salons;
- "Silk" is a manicure salon offering partnership under franchising terms.
Possibility of combining with another type of business
While nail bars are focused exclusively on express manicure services, classic studios often expand their activities. In addition to standard services, they provide:
- pedicure services;
- nail extensions;
- eyelash extensions as a business;
- conducting courses and master classes on nail care.
Organization of a home workplace for a nail technician:
Commercial offers
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Issues discussed in the material:
Is it worth opening a nail bar today?
How to register a business
How to choose a suitable room
What equipment is needed for a nail bar?
What kind of staff do you need in a nail bar?
What methods can be used to promote a nail bar?
What problems may arise in the work of a nail bar and how to solve them
The desire to be beautiful is inherent in women of any era, but the canons of beauty in each century had significant differences. However, such an attribute of impeccable appearance as well-groomed hands remains unchanged over the centuries. How modern woman, whose life often passes at a frantic pace, have time to take care of them? The answer is simple - you should visit a nail bar and get a stylish manicure in 20 minutes without long waits. Thanks to the wide popularity of establishments of this format, the question “How to open a nail bar?” is becoming quite relevant today.
Is it worth opening a nail bar: pros and cons
To visit a classic beauty salon, you need to have time, which is not always possible in the modern rhythm of life. Therefore, today many representatives of the fair sex are looking for the opportunity to get a manicure, say, during a lunch break. This is exactly the approach implemented in the nail bar concept. Here you can quickly tidy up your hands and take a break from the hustle and bustle of the working day. In addition, if a nail bar is open in a shopping center, you will have the opportunity to pop into a supermarket along the way, which is undoubtedly very convenient.
However, is such a business profitable from the point of view of an entrepreneur? Masters, of whom there are usually at least four in one establishment, simultaneously serve several visitors. As for manicure services, the demand for them is much higher than the supply, so the costs of maintaining a studio and the salaries of specialists, as a rule, pay off without any problems. The main visitors to nail bars are usually working women with average or high level income.
The main advantage that express manicure studios offer their clients is the opportunity to see a master without an appointment. Unfortunately, in large salons this is not always possible. If you have to wait a little for your turn at the nail bar, which happens very rarely, this time is brightened up by the cozy and comfortable surrounding atmosphere.
Each nail bar has a counter, but instead of bartenders, manicurists are located behind it, and comfortable chairs are provided for clients on the other side. There is usually a cozy sofa nearby for those visitors who, if necessary, wait in line. Many express manicure studios, which are opening everywhere today, are equipped with modern coffee machines and LCD TVs.
Arguments for":
Opening a nail bar is a great chance for aspiring entrepreneurs. To do this, you do not need to have fundamental knowledge in the field of finance and management; it is enough to create a competent step-by-step business plan and follow it.
The nail service sector is developing rapidly and shows excellent prospects. In our country, not every woman, and especially not every man, has the habit of getting a manicure done by a specialist, rather than on his own. Even in major cities Only 20% of women and 5% of men use salon services.
Opening a nail bar does not require a large investment. Of course, today there are many luxury manicure studios operating successfully. However, there are quite budget options such establishments that are ideal for a beginning businessman.
Arguments against":
Visitors to a nail bar are more likely to become attached to the artist, rather than to the place where the procedure is performed. This creates additional risks for the owner of losing part of the client base if an employee leaves.
Currently, the nail service industry is in a development stage and is characterized by potentially high capacity. However, many businessmen today are trying to open a nail bar, so competition in this segment is already quite fierce. To retain regular customers and find new ones, take into account all marketing methods, continuously develop and implement the most advanced technologies.
If you want to open a nail bar, study the legal requirements regarding compliance with sanitary and epidemiological standards in establishments of this kind. In this matter, not only knowledge and the availability of special equipment are important, but also the personal responsibility of employees.
Is it profitable to open a nail bar in terms of profitability?
Listing the advantages of business in the field of nail services, we have already said that in Russia this niche can be called free. You will ask why? After all, today many cosmetic centers and beauty salons are open and successfully operating. However, do not forget about the distinctive feature of a nail bar – fast service. To get to the master, you do not need to make an appointment in advance. Specialists in such establishments work professionally and quickly, and during a pleasant procedure you can enjoy coffee or chat with your best friend.
So, what funds do you need to have to open a nail bar? Define exact figure A business plan will help, which will contain a calculation of the initial investment and planned profit. In this section we give an example of approximate calculations.
Opening a nail bar involves costs for:
Registration of all necessary documentation– 17,000 rubles;
Rental of premises for the period of arrangement – 44,000 rubles;
Interior decoration – 140,000 rubles;
Other expenses – 57,000 rubles.
So, to open a nail bar, you need a starting investment of about 600,000 rubles.
To determine the volume of expected profit, we calculate the approximate income of the studio and the amount of expenses for its maintenance for a certain period. For example, if recently open establishment 6 craftsmen will work in shifts, the revenue from each of them in the first four months will be about 4,000 rubles per day. In the future, this figure may increase to 11,000 rubles. The gross turnover for the year in this case will be 9,360,000 rubles.
Of course, such calculation results inspire optimism. However, entrepreneurs who plan to open a nail bar should not forget about the ongoing costs of maintaining a salon. Let's look at the list of main costs and their approximate size for the year:
Rent – 264,000 rubles;
Taxes and fees – 1,260,000 rubles;
Fixed salary of craftsmen – 576,000 rubles;
Payment for staff work (20%) – 1,872,000 rubles;
Consumables – 720,000 rubles;
Other costs – 206,000 rubles.
So, to ensure the operation of a nail bar, you will need about 5,026,000 rubles per year. We carry out a simple calculation and get the amount of profit received for the year after the opening of the nail bar - 4,334,000 rubles. With such indicators, the investment will pay off within the first five months, subject to the continuous expansion of the salon’s client base.
The calculations show that the project of opening a nail bar can bring good profit. Considering the low competition in this area, especially in small cities, such a business can become stable and prosperous. But to achieve success, remember the need to continuously improve the quality of services, increase the level of professionalism of the craftsmen and take care of the comfort of clients.
How to open a nail bar from scratch: step-by-step instructions
Step 1. Register the company before opening a nail bar.
If you, after weighing all the pros and cons, have decided to open a nail bar, then first of all you need to do the paperwork. You can organize a business in the form of an individual entrepreneur (individual entrepreneurship) or LLC (limited liability company).
By law Russian Federation, representatives of individual entrepreneurs are allowed to take advantage of tax benefits. In addition, they can maintain document flow and accounting of their enterprise on our own without visiting the tax office to submit reports. As for an LLC, it must have an accountant on its staff.
To open a nail bar in the form of an individual entrepreneur, you will need the following documents:
Photocopy of passport;
Application for registration of individual entrepreneurs (form P21001);
Application for transition to a simplified taxation system (in form 26.2-1);
An entrepreneur who wants to open a nail bar and register it submits these documents to the tax service at his place of residence. Upon completion of the registration procedure, the aspiring businessman receives a certificate of registration with the tax office and an extract from the Unified State Register of Individual Entrepreneurs. In addition, the following documents are required:
Lease (sublease) agreement for premises;
Service agreement cash register, which is concluded after registering the device.
If you decide open a nail bar in the form of an LLC, then the paperwork can be completed:
On your own;
With the help of lawyers.
Before you begin the LLC registration procedure and open a nail bar, decide on the following parameters:
Who and how will carry out the registration procedure.
Name of company.
Legal address of the LLC.
Activity code.
Amount of authorized capital.
Tax system.
Number of LLC founders.
What documents are required to register an LLC before opening a nail bar:
The founder’s decision to form an LLC (if there are co-founders - minutes of the meeting and the agreement on establishment);
Charter of the company;
Application for registration of LLC (form P11001);
Letter of guarantee for provision of a legal address;
Receipt for payment of state duty.
LLC registration is carried out within 3 working days, after which the founder receives the following documents:
Certificate of registration of a legal entity;
Certificate of registration with the tax office;
Unified State Register of Legal Entities;
A copy of the charter with the registrar's mark.
After completing the registration procedure, a novice entrepreneur can open a bank account.
What form of business organization should you choose when opening a nail bar? If your plans include a small salon without significant expansion in the future, then the optimal and most simple option there will be registration of an individual entrepreneur. If you intend to create in the future large company, open branches, attract investors, then the LLC form will be more appropriate.
So, you have decided on your intention to open a nail bar and have gone through the registration procedure. What documents must be present in your salon?
Lease (sublease) agreement or certificate of ownership of the premises;
Notification to Ropotrebnadzor about the start of activities;
A document from the SES stating that the studio premises and equipment comply with sanitary rules;
Invoices for cosmetics and cosmetology products;
Book of complaints and suggestions;
Price list for services.
Step 2. Choose a room in which you can open a nail bar.
No less important is the issue of choosing premises for organizing a business. Many entrepreneurs strive to open a nail bar in a shopping center, and such a location undoubtedly has its advantages. Large shopping malls are characterized by excellent traffic, thanks to which your salon can count on a flow of customers. Moreover, it is in such places that visitors are usually the most solvent, which, of course, is a huge advantage for your business.
It is no secret that the cost of renting space in shopping centers is quite high, and this undoubtedly scares many novice businessmen. However, we should not forget that with good attendance and impeccable work of the staff, these investments pay off quickly enough.
Before opening a nail bar in a shopping center, take into account the fact that the style of your salon will have to match the general format of the complex. You will need to follow the recommendations of the shopping center administration regarding the design of the express manicure studio. But usually such establishments have small sizes, so discussing and thinking through all the details in advance will not be difficult.
To open a nail bar, you must meet the following requirements:
The salon premises should not be in the basement;
Before opening a manicure studio in a residential building, it is necessary to transfer it to non-residential premises;
Each master must have at least 6 m² of working area;
It is necessary to equip a ventilation system on the territory of the nail bar;
Salon furniture must be made from materials that can be sanitized;
Availability of a sterilizer and a sink for washing hands – mandatory requirements to every manicure studio. If it is not possible to organize access to water in a shopping complex, a simple cooler will help solve the problem;
Each employee must have a health certificate, and subsequently undergo a medical examination every six months;
All instruments used by craftsmen in the process of providing services must be disinfected with special solutions and thermal sterilization after each client.
Before deciding on which shopping center to open a nail bar, inquire in advance about the cost of renting space and the requirements for entrepreneurs in city complexes with good traffic. In small populated areas the price of a room in which you can set up an express manicure studio fluctuates around 20-25 thousand rubles, and in megacities you will have to pay at least one and a half times more for such space. Before holding meetings with shopping center owners, prepare a design for your nail bar.
Step 3. We decorate the premises before opening the nail bar.
The design and layout of the room in which the nail bar will be opened has a very great importance for successful business.
It is advisable to divide the space into two main zones:
A waiting and resting place for visitors, usually located at the entrance to the establishment;
Workplaces for craftsmen, which are located in the depths of the studio.
In the first zone, clients of the nail bar can wait their turn, drink a cup of coffee, and chat with other visitors. Therefore, soft chairs and coffee tables, on which we can decompose interesting magazines for both women and men. Various decorative elements will help create coziness in the studio.
As for the work area, all the equipment and devices necessary for craftsmen to serve clients are located here. First of all, these are sinks for washing hands, supplies of consumables, and equipment for sterilization. From the waiting area for visitors work zone, the design of which must correspond SES requirements, usually separated by a bar counter.
Step 4. Purchase necessary equipment, before opening a nail bar.
So, the premises to open a nail bar have been found. Now is the time to purchase equipment for your new salon. What design rules exist for such establishments? We list the main ones:
Every nail bar needs a practical bar counter that will serve as both a table for the masters to work on and a mini-showcase. It contains both drawers and shelves for the necessary working tools, differing in size, as well as various samples of applying manicure patterns. Customers should see the neat façade of the counter, which is most often designed in accordance with the style of the shopping center. When opening a nail bar, remember that the counter will become the main accent of the interior, so you should not skimp on its cost.
Pleasant music will create a homely atmosphere in the salon, and comfortable soft armchairs and chairs will help visitors relax.
Make sure that the nail bar you open is equipped with the most modern equipment and materials. It is equally important to provide customers with a wide selection of nail polishes, decorative elements for painting and tips, as well as manicure samples.
Of particular importance are the aesthetics of the procedures and strict adherence to all hygiene standards in your salon. For each client, sterilized instruments must be prepared, which, at the beginning of the procedure, the masters remove from sealed Kraft bags.
The premises for opening a nail bar must have air conditioning, which will save workers and visitors from unpleasant odor acetone.
To arrange bar for clients, you will need the following equipment:
Coffee machine;
Juicer (if it is not possible to purchase an expensive industrial model, for the first time after opening you can limit yourself to purchasing a household juicer costing from 7 thousand rubles);
Electric kettle (from 2 thousand rubles);
Blender or mixer for making cocktails;
Oxygen concentrator if you plan to include oxygen cocktails in the menu;
A set of dishes (cups, glasses, etc.).
Step 5. We create a list of services and set prices before opening a nail bar.
Scroll main nail bar services includes:
Nail extension;
Hand massage;
Nail correction.
The specific list of services of each nail salon is determined by the following factors:
The level of professionalism of the staff;
Availability of equipment;
Specific options for hand care and nail design, which are offered by supply companies;
The preferences of the manager who opens the nail bar.
When setting prices for services, it is advisable to use a comparative approach. To create a client base at the first stage after opening an express manicure studio, the price may be slightly lower than that of competitors. However, if you want to brand yourself as a premium establishment, and the quality of materials and the level of skill of the workers allow this, the prices in your salon can be set higher than in other nail bars.
Step 6. We select personnel.
The issue of personnel selection when opening a nail bar is extremely important. To ensure the smooth functioning of the studio, a minimum of four manicurists and two administrators will be required, who will work in shifts, as well as a cleaning lady.
What are the requirements for nail bar employees? Let's list the main ones:
Profile special education;
Medical education is an advantage;
Ability to provide professional and courteous advice to clients;
Well-groomed appearance;
Participation in competitions, exhibitions and festivals dedicated to the art of manicure.
You can find craftsmen on job sites, online forums, specialized exhibitions, or through recommendations from friends. When opening a nail bar, give preference to non-smoking employees, because many clients have a negative attitude towards the smell of tobacco.
Maintaining good hygiene is especially important for a nail salon, so make sure you find a responsible cleaner.
Typically, nail bar technicians receive a certain percentage of daily revenue, and technical employees receive a fixed salary. Maintaining accounting and purchases of consumables for the first time after the opening of a nail bar can be carried out by the owner.
How to open a nail bar and promote it
For a nail bar to start generating income, like any other new project, it needs advertising and promotion. Undoubtedly, the reputation of the complex on whose territory the studio is located also plays an important role. However, there are other aspects that are worth paying attention to if you are looking to open a nail bar and attract traffic. So, what are they methods of advertising and promotion have proven themselves to be the most effective?
Spectacular sign
It is a bright original sign that can attract the attention of people passing by, some of whom may become regular customers your studio after it opens. Therefore, do not spare money on making a sign and entrust this important task to professional designers.
Distribution of leaflets
To attract the target audience to the nail bar - women who live or work near its location - you can organize the distribution of advertising leaflets. Places with high traffic are ideal for carrying out such promotions - areas of shopping malls, underground passages or subways, office centers, busy intersections. At the same time, do not forget about the periodic change of dislocation. To motivate people to visit the studio, you can indicate on the flyer information about the discount when presented.
Discounts and bonuses for regular customers
A competent discount program will help you retain regular visitors and attract new ones, and SMS mailing will inform you about the new products of your establishment and invite you to evaluate them. In addition, using the newsletter, you can congratulate customers on the holidays, which can also serve as an excellent advertising move.
Do not forget that social networks are becoming more and more popular every day. Promoting a nail bar that was recently opened on social networks does not require financial investments, but it provides an opportunity to tell a wide audience about the establishment.
Promotion through media
Television channels, radio stations, and glossy publications with a predominantly female audience are perfect for this purpose.
How to open a nail bar without typical problems
If you decide to open a nail bar, be prepared for some difficulties that may arise along the way. Here are some of them:
Problem 1. Lack of qualified personnel.
As practice shows, finding suitable personnel for your establishment is not so easy. You can make the task easier by clearly formulating your search criteria and deciding what personal and professional qualities an employee of your salon should have.
Problem 2. The risk of losing the client base due to the dismissal of the master.
It's no secret that if we're talking about about manicure services, then the visitor becomes more attached not to the studio, but to the master. Therefore, the manager is always faced with the question: how to retain a client if a specialist decides to quit? You can avoid this situation by using special programs loyalty that will motivate visitors to serve in your establishment. To ensure that nail bar employees are interested in long-term cooperation, develop an effective bonus system, and also make every effort to make the atmosphere in the team comfortable.
Problem 3. High competition.
Today, many people are thinking about how to open a nail bar, and are successfully implementing their ideas. Competition in this service sector is quite high, which creates a risk of being left without visitors. To prevent this from happening, take into account modern methods attracting and retaining customers.
Problem 4. The need to always be on trend.
The field of nail design is constantly evolving, and in order to keep abreast of the latest trends, you must always strive for new knowledge. Just opening a nail bar is not enough. It is important to constantly grow and invest in staff training, and then you will always be head and shoulders above your competitors!
Problem 5. Compliance with sanitary standards.
The most important condition for the operation of each nail bar, maintaining the health of its artists and clients, is compliance with sanitary standards and hygiene rules. Salon visitors should be absolutely confident in the safety of manicure procedures performed in your establishment. Even one unfortunate incident can cause irreparable damage to the studio's reputation.
Problem 6. The risk of loss of business reputation in the event of a mistake by the master.
It's no secret that negative word of mouth works much more effectively than positive word of mouth. And during a period of rapid growth and development social networks, which is observed now, the consequences of a negative review can be truly disastrous for a business. To avoid failure, the owner of a nail bar should:
Monitor the impeccable performance of their duties by each employee of the establishment;
Take care of training and professional development of personnel;
Monitor compliance sanitary standards and requirements for disinfection of instruments from the first day of studio operation.
To open a nail bar quickly and without unnecessary difficulties, entrust the issue of paperwork for a new establishment to professionals. Our company can help with this; we provide legal support and support for beauty and health businesses throughout the Russian Federation. In our company you will find a reliable partner who will provide qualified assistance in resolving any controversial issues.
Where to buy high-quality and professional nail files
Among the huge number of online stores offering manicure accessories, we invite you to our “WORLD OF NAILS”! You should choose our services because:
- “MIR FILOK” – own production of nail files.
- "WORLD OF FILES" is the main supplier!
- The showroom of the company "MIR FILOK" is located in Moscow.
- Delivery throughout our vast Motherland!
Why is “WORLD OF FILES” the best option for purchasing a product for you?
- Our store is built on our own production of saws. Thanks to this, you get: minimized cost of service, tested and confirmed product quality, fast production, attractive conditions for distributors.
- Our nail file is made only from materials that have repeatedly proven their quality (South Korea).
- Wide variety of product. Thus, a manicurist with any level of professionalism will be able to satisfy his interests.
- You can figure out which file is right for you. We carry out individual orders.
- Another advantage is the application of your brand logo on the working surface of the files.
Time is rightfully considered the most valuable resource we have. It will never lose its relevance and can serve as a good basis for completely successful business, offering services for its preservation.
One of the variations of this kind of idea is express manicure stands. For the first time, these “mini-branches” of beauty salons appeared on the streets of cities that are leaders in the global fashion industry – New York and London.
Own Nail Bar: where to start?
For a young entrepreneur who has decided to try himself in something new, the idea of a nail bar will be very interesting. However, oddly enough, although there are no fewer points of service provision, many leave this business without lasting even six months. What's the problem? Lack of practical experience in a beauty salon or an incorrectly drawn up business plan? Let's try to figure it out.
Firstly, you need to understand what is special about express manicure salons and what advantages they have over beauty studios. IN modern society, where a beautiful appearance has long moved from the category of luxury to the category of necessity, there is a strong belief that self-care and cosmetic procedures must take a lot of time. Nail bars are designed to break these stereotypes and prove to everyone that a beautiful manicure does not require an appointment or a long wait. And why not do it during the favorite pastime of most girls - shopping? It is this combination of ease of obtaining and quality of execution that your business plan should reflect in your resume.
Next, you need to decide what goals you are pursuing. Will this salon be a simple source of additional income, or do you have fabulous plans to turn one small stand into a whole chain of salons across the country? The legal form of the future enterprise will directly depend on the answer to this question. For a single point the best option will become an individual entrepreneur, while for a chain of salons where would be better suited OOO.
Analyzing the market
The next step on the path to creating your own express manicure salon and an item that must be included in the business plan is market analysis, target audience and competitors. Consider all possible options for renting a space. First of all, it is worth considering shopping and shopping and entertainment centers, because people visiting them are not only ready to spend money, but also want to relax. Discard all positions with low traffic, and for the remaining ones, try to contact landlords. Check the places available for rent. You shouldn’t opt for the back streets, but there’s no need to be located in the very center. Ideal option there will be an “island” with an area of about 12 m2 in a place with high traffic and, as an option, not far from the children’s corner. Young mothers will be much more willing to devote time to themselves if their children are under supervision at this time, and not hovering under their feet.
In addition, you should immediately clarify whether the landlord takes care of all issues with documents, or whether you will have to resolve all the issues yourself. Another important point that must be included in the business plan is the presence of competitors.
We purchase equipment
A good business plan must contain a technological and operational plan. At this stage, it is necessary to attend to the selection of the required equipment (depending on the range of services planned for sale), furniture and cosmetic products. Carefully consider the entire process of providing the service. This will determine whether a regular stand for an express manicure with three seats will be enough for you, or whether your business plan will have to include an additional expense item for the purchase of sofas for waiting, specialized equipment, if you also decide to sell drinks and snacks (with all the ensuing this is the registration of permits, etc.).
Purchasing and installing a rack and equipment is quite expensive. Therefore, in order to avoid force majeure situations, discuss their appearance with the landlord in advance. Be sure to include the costs of its development in your business plan. Situations are not uncommon when, due to the fact that the express manicure stands did not fit into the design general concept shopping center, their owners were asked to make changes that entailed additional costs.
It is better to purchase equipment from one manufacturer. Made in a harmonious, unified style, it will make a much greater impression on visitors than a jumble of diverse units that create the effect of “everything out of the ordinary.” And you can buy it already ready set, or order a solution developed specifically for you. The price will vary quite slightly.
But the purchased products should be given special attention. When purchasing materials for work, you must carefully check the availability and order of all accompanying documentation. It won't take much time, but it will reliable protection from serious problems, which you may encounter during the next unscheduled inspection. Choose little-known brands at a lower price or purchase products famous brands– completely your choice. However, do not forget that in addition to the main materials, you will need a lot of secondary ones, for example, uniforms for staff, napkins, towels, etc. This part of the costs will also take over a fairly significant part of your revenue.
We select personnel
The number and level of skill of the future salon’s employees is determined at the stage when the business plan is still in development. This is the so-called personnel plan. Don’t try to save money; the quality of service the client receives will determine whether he comes next time or not. On average, employee remuneration is 30% of the order cost. For generalists, it would be wise to increase this bar somewhat. If First level masters are not high enough, try to help them gain experience by sending them for training or offering your help in practice. Before hiring, check the availability and authenticity of all permitting documents, first of all, a health book.
Gaining fame
Advertising costs must be included in the business plan. Pay special attention to advertising on the Internet (social networks, blogs, etc.) and word of mouth. Make sure your technicians always have business cards available. Develop your own name, logo and corporate identity.
Summing up
By drawing up a business plan taking into account all the points discussed above, you have a good chance of getting the go-ahead for your endeavor. The average payback period for an express manicure salon is from 1.5 months to six months. And then it will depend only on you whether a small “island” can grow into a whole “empire”