Opening a business begins with finding premises for organizing a workshop. At first, some entrepreneurs manage without premises, simply coordinating the work of craftsmen and actively advertising their services. But the need for an office is difficult to overestimate, since its presence can be used to judge the solidity of the company. Most large household appliances repaired at home, by calling a specialist. It is very inconvenient for clients to transport such equipment to a specialist. But with the small ones household appliances the opposite is true: people bring microwave ovens, irons, electric kettles and coffee makers to the workshop themselves.
If you don’t want to lose clients, you’ll have to rent a room. You need your own office not only to receive broken equipment, but also as a warehouse. Large areas are not required here: it is enough to rent from 30 to 50 sq. m. This area can accommodate several workplaces, a warehouse and, if necessary, a small sales department.
Location also does not play a key role. It would be good if it was in the central part of the city, but rent in such places is high. You can also locate in a residential area of the city, even in the semi-basement of a multi-storey building or office building. The main thing is that the building has convenient access roads and parking.
How much does the business bring?
The income of a business depends on a number of factors, including the specialization of the company, the size of the client base, and the versatility of services. Most serious organizations undertake the repair of household appliances: refrigerators and washing machines, electric stoves and air conditioners, dishwashers and vacuum cleaners, sewing machines and small household appliances (irons, electric kettles, coffee makers, juicers, mixers). This approach to business allows you to receive several orders every day, especially if the company operates in a large city.
The most common request for repairs is washing machines. This is a technique that works for many people every day, but remains without proper attention and care. Hence frequent breakdowns, and failures. Statistics confirm these words. search queries Yandex, according to which the phrase “washing machine repair” is searched up to 140 thousand times monthly:
At the same time, many first try to repair the equipment themselves, but, realizing the hopelessness of the situation, they still call a technician to their home.
In second place in terms of need for repair is the refrigerator, the most required type home appliances. People are interested in refrigerator repairs on the Internet up to 90 thousand times a month, of which Moscow accounts for 2.6 thousand requests, and St. Petersburg accounts for 2.1 thousand requests:
“You shouldn’t buy cheap household appliances; you’ll just waste your time,” entrepreneurs say. “It won’t be possible to take more than 50% of the cost of the equipment: it’s easier for the client to buy a new model.”
Decent money is brought in only by repairing expensive household appliances, for example, a coffee machine. Not poor people have such equipment. Coffee machines are also found in most reputable offices. People who consume large quantities of coffee are willing to pay extra for urgent car repairs, just so that it can be repaired sooner. There are not many clients, but each service generates significant income - from 3,000 rubles.
But main problem For craftsmen, it is not the lack of orders at all, but the search for spare parts for household appliances. This applies not only to coffee machines, but also to other imported household appliances: refrigerators, televisions, microwave ovens. Many models are produced, technology changes every year, factories only manage to produce something new. Chinese manufacturers, for the most part, are not interested in servicing older models: it is more profitable for them to sell a new one.
The situation is further aggravated by the fact that many require urgent repairs. Order spare part It’s possible, but not every client is ready to wait for it.
The master's work is afraid
The main difficulty in organizing a business is not at all finding premises or advertising services. You need to start with a search experienced craftsmen and from creating a serious team of workers. After all, they are needed not only good craftsmen, but true professionals in their field who, after receiving a technical education, did not stop and continued self-education. Technical progress does not stand still, technology is constantly being improved, and if you stop learning, there is a risk of losing all acquired skills.
Selecting staff is not easy for the reason that 90% of all craftsmen work for themselves. Especially if the master is experienced. The rest of the craftsmen are either already working for another company, or have just completed their training and are deciding what to do next.
To get a master to work for you, you need to offer him conditions that will allow him to earn more by working for you and not for himself. For example, provide him with comfortable premises, equipment, regular supplies of spare parts and, most importantly, regular orders. Often single craftsmen do not have time to advertise their business, look for spare parts, etc., since they are busy with repairs. Some people don’t even know how to organize themselves. Therefore, it is much more comfortable for such people to work in a team.
Advertising and more advertising
It is also important to promote your services. You should be represented in all possible advertising channels: in the media, on the Internet, on message boards, in newspapers and magazines. Advertising on TV is expensive, so the Internet is more suitable for repair companies, as people are increasingly starting to use search engines to find goods and services. Because your website can become ideal business card companies. This is especially true for large cities, where you can’t do without your own website. In small towns, the need for a website is only a status one, confirming the reputability of the company.
Cooperation with small household appliance stores that do not have their own service center can also bring some benefit.
Word of mouth is rightfully considered the most effective advertising channel. A person whose household appliances have broken down, first of all, turns to acquaintances and friends, asking if they have had a similar problem and what kind of technician they should call. If you have once provided quality service to a client, he will definitely recommend you to his acquaintances and friends. In this case, the longer and more successfully the company operates, the more it has regular customers and the stronger the effect of word of mouth.
Admission ticket
How much does it cost to open a household appliance repair business?
- Deposit for rent of premises for 2 months. (40 sq. m.) – 40 thousand rubles;
- Cosmetic repairs – 50 thousand rubles;
- Purchase of furniture and tools – 100 thousand rubles;
- Office equipment (computer, printer, telephone/fax) – 100 thousand rubles;
- Registration of the case and other expenses – 50 thousand rubles;
- Website creation and advertising – 100 thousand rubles;
- Reserve fund – 150 thousand rubles.
Total – 490 thousand rubles
Technology surrounds us very closely in everyday life and simplifies manual labor, making it a comfortable and enjoyable experience. But even the most expensive and modern models household appliances may break down. Buying new ones is not always profitable, but it is reasonable to repair old equipment so that it can serve for another couple of years. Therefore, the demand for repair services has always been and will be in demand in cities with any population size. Below is a business plan for a household appliance repair shop. The example was calculated for a regional center.
Information about the company
Main activity: repair of large and small household appliances. The workshop is expected to perform Maintenance, adjustment and warranty service under an agreement with a local retail chain of household appliances.
Legal form: individual entrepreneurship.
The main consumers should be residents of the city and nearby settlements of another region or republic. This may be explained by the fact that residents of neighboring areas have the easiest time getting to the city than other major cities. settlements. In addition, the city has regular bus services to neighboring regions of the republic.
Goal: within a year, the workshop must withstand the onslaught of competitors, gain the trust of consumers, pay off debts accumulated during the founding of the project: for rent, purchase of equipment, spare parts, furniture and many other costs.
Over the next 2-3 years, the workshop should become one of the best and respectable workshops in the field of consumer services and repairs on the equipment repair market. But to achieve the maximum goal, it is necessary to gain the trust and respect of consumers. Service quality indicators must be such that clients are responsive and loyal to their provider.
Location: semi-basement in a large residential area of the city. The workshop area will be about 120 square meters. m. It includes a reception area, workstations for mechanics, separate room for the director, a warehouse of repaired and accepted household appliances.
Let's look at the table of workshop premises areas:
Form of ownership of the premises: lease, confirmed by a rent agreement.
Taxation: simplified taxation system (income minus expenses).
Opening hours: every day from 10:00 to 19:00, including weekends. Schedule selected based on standard workday office workers, until 17:00. Most clients will be able to get to the workshop after their working day. On weekends, clients from suburban areas will be able to visit the workshop.
Paperwork
The IP form was selected for registration. But if you plan to work as an authorized service center for large manufacturers and retail chains, LLC is registered. There is less trust in the individual entrepreneur, and getting an agreement for service maintenance it will be more difficult. There are no manufacturers of household appliances in the selected city. An agreement was concluded with a local store to service their goods. According to the agreement, the workshop carries out repairs free of charge during the warranty period, in cases specified in the warranty agreement (3 months). Further, clients are served at full cost.
To register as an individual entrepreneur, you will need the following package of documents:
- Photocopies of the passport and TIN are certified by a notary.
- Application for registration of a type of activity. When filling out, indicate the main (mandatory) type of activity and two additional ones. Even if you do not want to immediately expand your business, we recommend that you indicate additional types of activities. When the application is first reviewed, registration of additional types of activities is free; with further expansion, you will have to pay extra. The application shall indicate OKVED: 95.21 “ Repair work electronic household appliances", 95.22 "Repair of household appliances and garden equipment", 95.22.1 "Repair of household appliances".
- A receipt from any bank branch confirming payment of the state duty.
Competition and pricing
Competition plays a big role in the development of an enterprise, since each company tries in every possible way to attract as many customers as possible. There are many ways to attract, we have chosen the following: home service, providing discounts for regular customers, veterans of the Second World War, the Afghan War, Chechen war, disabled people, orphans and elderly people; delivery of repaired equipment, provision of warranty repairs in case of repeated failure.
In addition, competition improves the quality of repairs, adjustments, customer service, and reduces repair time and price.
Currently, the cost of repairs for a certain type of equipment fluctuates. This means that you need to choose a price so that the company does not incur losses.
In addition, the cost should correspond to the quality of the repair, and not vice versa.
Price list for workshop services:
Such prices are suitable for the normal development of the workshop, since they are 10% lower than competitors, but will not lead to bankruptcy.
Repair company equipment
To organize a small workshop, the following equipment and furniture are purchased:
Additionally, craftsmen will need consumables: solder, screws, nuts, glue, etc. It is planned to spend from 25,000 rubles per month on consumables.
Personnel formation
In the workshop, the administrative and management personnel include the director and accountant. Opening hours: Monday to Friday from 10:00 to 19:00. In addition to the financial part, the accountant takes on the role of administrator.
Company administration salary and bonus:
Craftsmen are hired as working personnel. The number of craftsmen is at least 4 people, since the work will be carried out in shifts, according to the schedule: two days after two. Each employee is responsible for repairing a specific device. Workers are interchangeable during vacations and excused absences.
A cleaning lady is hired as support staff. The work schedule of support staff is 2 hours from 10:00 to 12:00. Responsibilities include wet cleaning and once a month spring-cleaning premises.
Salary and bonus of working and support staff:
Summary statement of the number of workers:
In total, an amount of 201,700 rubles will be needed per month for staff salaries and contributions to funds. You can safely add it to the initial capital, since for the first few months you will have to pay salaries out of your own pocket.
Implementation stages
The household appliance workshop project can be completed in 2 months. The table below shows the schedule from September 1 to November 1. Seasonality does not affect profitability, so you can open a workshop at any time of the year.
Workshop opening schedule:
All stages are planned for specific periods of time. This will help control processes and launch the workshop on time with less loss of time.
Investments and income
Infusions
To open a small household appliances workshop, you will need the following initial investments:
You can reduce costs by purchasing a used tool, but then the monthly costs of its depreciation and replacement will increase. And this will increase total consumption. Therefore it is worth purchasing quality tool with warranty service.
Monthly expenses
Planning income
The profitability of the workshop will not be affected by seasonality, so the main factors on which profit depends are traffic and advertising. There are no competitors near the workshop, so 1 master will bring in at least 120,000 rubles per month. The monthly revenue will be from 480,000 rubles.
Let's calculate net income by subtracting monthly expenses from revenue:
480,000 – 276,700 = 203,300 rubles.
In total, the company brings net income per year: 203,300 x 12 = 2,439,600 rubles.
We calculate profitability:
(203,300 / 827,900) x 100% = 24.55%.
Until the entrepreneur returns the main investment, the profit will be divided into the following parts:
- 5% – non-production expenses (payment for trips to the client’s home, unexpected expenses).
- 10% – main fund.
- 45% – return on investment.
- 40% – expansion.
Since only 45% will be spent on return on investment monthly, which is 91,485 rubles, we can calculate the return on investment of the project:
827,900 / 91,485 = 9 months. Taking into account all the risks, the payback of the project is 1 year.
Eventually
This business plan for a household appliance repair shop with calculations can easily be adjusted to suit any region. You need to invest at least 828,000 rubles in the project. But the payback, if there is a constant flow of customers, will be only 9 months. At the same time, savings funds for business expansion were taken into account in the calculations. In a year, you will be able to open another workshop and increase your income, and thanks to the promotion of the first point, the second workshop will become profitable in 5-6 months.
Not suitable for everyone. To operate successfully in this area, you need specific knowledge and experience. If you plan to open a small service center, you can additionally attract people who are versed in technology.
Repairing household appliances does not require major investments. The main cost item will be tools and components. We will consider the features of work in this area in more detail in the article.
Selecting the right format
Household appliance repair as a business has several directions. If the master himself wants to work in this area, then he has the following options for work:
- Private home repairs. The cost of services will be low, but you can significantly save on costs in the form of rent. You won't need spare parts for household appliances here either - you can buy them as needed. True, not all components are easy to find.
- Collaboration with service center. The point is to receive orders. The businessman himself is not involved in promoting and finding clients. And for the provision of relevant services, he pays the service center a certain percentage or a fixed amount.
- Opening your own service center. But here the entrepreneur will have to do his business from scratch, faced with the problems of finding clients, personnel, using effective methods advertising.
Is it profitable or not to open your own repair shop? This niche covers a fairly large market volume - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or the prosperity of citizens, because broken equipment has to be repaired in order to be able to use it in the future.
It is also worth deciding whether the organization will repair equipment from a specific company or all brands existing on the market at once.
|
Description |
Advantages |
Flaws |
|
|
Mono-brand company |
These are subsidiaries in essence. They are representatives of a certain brand and provide repairs and warranty service only for branded equipment. |
Assistance in promotion from the parent company, collecting a customer base. High cost of service, fairly high income. Possibility of concluding an agreement with the parent company on the purchase of components at low prices. |
Narrow circle consumers, determined by the number of owners of branded equipment. Dependence on the parent organization (at least in that the demand for goods will directly proportionally affect the volume of services provided by the company). The need to make deductions for work under the brand of the main company. |
|
Multi-brand company |
Repairs equipment from various brands. |
High profitability, wide range of services, coverage of a large number of clients. |
The need to start from scratch business reputation, lower cost for the services provided. |
Monobrand companies, in turn, are divided into two categories:
- affiliated (located in close cooperation with the parent company);
- independent (they are equal partners of the parent organizations).
If a businessman does not have serious work experience, then it makes sense to start working with a mono-brand company as an affiliate, and only later work in new directions.
Beginning entrepreneurs often don’t know where to start a home appliance repair business. Here it is necessary to clearly define the list of services provided and to whom they can be provided.
If you plan to open a small workshop at home, then it is better to focus on serving ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. You can sign contracts with them for equipment maintenance or work on a one-time basis. The first option will provide a guaranteed income. Work with legal entities It is also promising because they often use elite equipment, the repair of which is quite expensive.
It is necessary to decide on a clear list of services. Usually, service centers They repair refrigerators, washing machines, ovens, microwaves, and dishwashers. It is not necessary to stop only at working with household appliances. You can expand your range of services:
- Appliances;
- video and audio equipment;
- office equipment;
- repair of heating systems.
To attract as many clients as possible, you should focus on the following features of your work:
- quality;
- speed of troubleshooting;
- warranty service;
- home visit.
What is required to open a repair shop?
For a household appliance repair business to be truly successful, you need to think through all the nuances in advance. To work you will need:
- Specialized tools and other equipment. You need soldering irons, testers, screwdrivers, power supplies. It will not be possible to do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
- Repair parts. It's better to find a company that delivers them in bulk. This will significantly speed up the repair process, which is a definite plus for the job. Additionally, you can sell spare parts at retail, which will allow you to earn additional profit.
- Room. This will be required if the company will not carry out home visits. You may also need a place to resuscitate equipment that could not be quickly repaired in the client’s apartment. You will need to store tools and components somewhere. Renting a small space to start with will be quite enough. Subsequently, you will need to think about opening an office and hiring a secretary.
- Register as an individual entrepreneur or LLC. The first option involves a simpler registration procedure. You will also have to choose a taxation system. It is most profitable to pay UTII in the field of repairing household appliances. At the same time, buy cash machine you don’t have to - it will be enough to fill out strict reporting forms (SRF). When working with legal entities, you can choose the taxation system and the simplified tax system.
Promotion methods
The customer base directly affects the company's income level. To attract people, you need to use the right advertising methods. “Word of mouth” in this case will allow you to promote truly high-quality services completely free of charge. You can use the following methods yourself:
- placing information in local newspapers;
- posting advertisements;
- making a billboard (if you have an office);
- distribution of leaflets, business cards, discount coupons;
- Internet promotion (including creating a group).
Financial results
Repairing household appliances is a profitable and profitable business, capable of generating a monthly income of 50-100 thousand rubles according to the most conservative estimates. Its payback ranges from several weeks to 2-3 months. When opening large enterprise It may take longer to return your investment because start-up capital will be significantly higher.
A business based on the repair of digital equipment, and mainly computers, laptops and phones, is not only profitable, but also surprisingly tenacious. Considering how tightly digital technology has entered our lives, you won’t have to complain about the lack of clients. Let's take a closer look at such an enterprise.
Remarkability of this business
A very small starting amount makes this venture very interesting for budding entrepreneurs. As practice shows, in order to open your own workshop you will need, on average, about $2,000.
The second positive point is pricing flexibility. In other words, prices for such services are not regulated by anyone and directly depend on your opinion and your skills.
An important point is minimal risks in this case. If you fail to develop your business, you can always close it down. In this case, losses will be minimal.
And of course, the positive thing is the constantly growing demand for such services.
What will you need?
In fact, very little is required from you. First you need to register your business in legal form. Here the option of an individual entrepreneur is suitable and this will be quite enough to gain a foothold in a certain niche, develop a good client base and further develop your business.
Essentially, your business is ready.
You can do the work right at home, however, as practice shows, having your own point of sale will significantly increase the flow of customers.
Rent large room you don't need it at all. The basement is quite suitable, small size, large enough to accommodate a work desk, and maybe shelving for storing parts and orders.
Naturally, one more important point in the operation of such a business are your professional skills. If you know how to repair electronics and can quickly determine the causes of a breakdown, you will quickly grow your business.
Where to start development?
At the first stage, you will not have a large number of clients, since they simply will not know about you. You can make yourself known using a very ordinary method - advertisements on the Internet. Notice boards, social media, thematic forums, all of this has one common feature– potential clients.
Since the funds for his workshop in initial stage You may simply not have it; you can start your career by visiting a client’s home. Unit repair, diagnostics, software- these are your main services at the initial stage.
Having gained a client base and earned your first money, you can expand, specifically in terms of opening your own outlet.
Suppliers
During the process, you will need both parts and consumables (solder, hot glue, thermal paste, etc.). To avoid delays in business, you should worry in advance about finding suitable suppliers. You shouldn't have any problems.
Business expansion option
Many people believe that by opening a second location and hiring a person, you can earn twice as much. Unfortunately, this is not always the case. You should expand if you feel the real limit of your capabilities. At the same time, practice shows that opening a point on the other side of the city in the desire to distribute the load may simply not be worth it. It is much better to expand the only workshop, hire another master, and add services. For example, you can travel to a client’s location to configure routers, cable television, and install software.
How quickly will the costs be recouped?
A service center for the repair of electronics and digital equipment, if there is demand in your area, and there is demand almost everywhere, you will be able to recoup the initial costs after just three months. The thing is that more than half of the repairs will not cost you anything. That is, frequent breakdowns are not technical, but software in nature, and you will only need to restore the system. In addition, many technical breakdowns require replacement of parts, the cost of which is charged to the client. And only about 10% of breakdowns require serious repairs using Supplies time-consuming.
Before the immediate opening of this business it is recommended to carry out high-quality marketing research, thanks to which you can obtain complete and up-to-date information about whether the market needs these services. As a rule, it is quite difficult to find a high-quality workshop in any city employing specialists who are well versed in absolutely any technology. Therefore, a new repair shop that will offer high-quality and efficient repair By reasonable prices, will be in demand among the population.
Workshop space
The business plan for repairing household appliances takes into account that once it is decided that this business will bring good income, you need to start searching suitable premises which will be used as a workshop. It can be located in small room to avoid paying too much rent. However, it is important that every client who wants to bring broken equipment themselves can get to the workshop.
Activities
Initially, you should decide what services will be provided to the population in the repair shop. To do this, you need to make sure that there are appropriate specialists available who have experience related to the repair of this or that equipment. It is best if the workshop is quite large and also offers the ability to repair absolutely any equipment. Therefore, you need to focus on repairing refrigerators and stoves, hoods and ovens, microwave ovens and washing machines, boilers and dishwashers, coffee makers, multicookers, toasters and other appliances that sooner or later break down.
Small equipment potential clients will be able to bring it to the workshop on their own, but if it is necessary to repair the refrigerator, the master himself will come to the customer’s home with everything necessary equipment. It should be remembered that the visit of a specialist will cost clients more money than if they took the equipment to the workshop themselves.
All work must take place in several stages. Initially, a technician is called to your home, after which he must examine the broken device and determine the cause of the breakdown. Next, he must inform clients what the cost of the work will be, as well as what spare parts will have to be purchased. It is best if the repair shop itself offers customers the opportunity to purchase all the necessary spare parts, since this can make good money. At the next stage, the repair itself is carried out, after which payment for the work performed occurs.
Staff
The business plan for repairing household appliances proves that in this case a very important and serious issue is right choice specialists who must have the necessary education, work experience and responsibility. It is best to choose workers who can work with several types of equipment at once, since they will be able to do a lot of work, which will lead to a small number of workers in the company.
Workers must choose the tools they will use, but the company must pay for them.
It is also necessary to purchase as many spare parts as possible for various devices or establish contacts with suppliers who will supply daily necessary elements to the workshop.
Search for customers
As soon as a new company specializing in equipment repair is opened, you need to begin work related to attracting customers. To do this, you need to properly advertise your services, for which all sorts of methods are used, such as distributing leaflets, posting advertisements on entrances, advertising on the radio, in newspapers or on television. Typically, over time, a company will have a large number of clients who heard about the company from friends, but this is only possible if the prices for services are reasonable and not inflated, and the repairs are carried out promptly and efficiently.
Budget and profitability of a business plan for repairing household appliances
To start a business, you need to spend certain funds.
Initial costs:
- Rent of premises for a workshop – 20,000 rubles per month
- Wage employees – 200,000 rubles
- Purchase of equipment, arrangement of a workshop, purchase of spare parts for various equipment - 600,000 rubles
- Advertising – 80,000 rubles
All funds invested in the project will pay off in about 8 months of work, and the net profit that the entrepreneur will receive can reach 120,000 rubles.