Despite the economic crisis, beauty salons are in great demand among the fair half of humanity. The desire for beauty is always inherent in them. And women are sometimes willing to pay a lot of money for it.

There are two options for starting your own business in the beauty industry: buy a turnkey establishment or do everything yourself. In order to open a salon from scratch, you need to think everything through carefully, have an accurate idea of ​​​​what you are doing, and draw up a business plan for the implementation of this activity. Let's talk about this in order.

Possible risks:

• Commercial risk. To avoid it, it is necessary to carry out constant.
• Actions of competitors. Constantly study competitors, monitor the quality of services provided, constantly expand the scope of activity, introduce elements of innovation.

Calculate how much money you will need for initial stage:

• business registration;
• obtaining permits;
• purchase or rental of premises, its renovation;
• purchasing furniture, equipment, and tools that will be used in the work;
• advertising campaign.

Calculate the expenses during the operation of your establishment. They can be divided into permanent and temporary.

Fixed costs do not change over a long period of time. These include:

• taxes;
• premises rental fee;
• his security;
• utility fees;
• salary for the administrative staff of the team.

Variable costs– change proportionally in accordance with the change (decrease or increase) in total turnover:

• the amount of purchases of materials necessary for the work;
• piecework wages for specialists.

You can find out detailed information about opening such a business from the following video:

What documents are needed?

To begin with, the activity must be legalized. The enterprise must be registered as a subject of economic relations.

In already open establishment The following documents must always be present:

• document for the premises (ownership, lease);
• document proving your entrepreneurial activity;
• conclusion of the SES that the premises and equipment comply with sanitary standards;
• invoices for the funds used;
• price list;
• book of complaints and suggestions.

Range of services

Analyze what range of services your company will provide. There are a lot of them, for example:

• hairdressing services;
• manicure;
• solarium;
• cosmetology services;
• massage room;
• SPA (physiotherapy);
• tattoo;
• monoservices;
• make-up office;
• body care services and many others.

All of them are in demand, and you can get a lot of clients if you approach this issue correctly.

Required premises

The best option would be when the premises are your property. Otherwise, you will have to fork out on rent. With a small profit, this will be very expensive.

The room should be located in a walk-through area, it should be noticeable, preferably it should be first floor with separate exit. This is very important, because the number of clients depends on the location.

Study pedestrian and vehicular traffic. To do this, you can simply observe for an hour how many people pass by your establishment.

It is advisable that your salon is not located next to a hospital, cemetery or landfill. A nice place gives a feeling of prosperity.

Don’t forget to analyze the presence of competitors nearby: are there similar points nearby, their number, services they offer, prices. Assess their strengths and weak sides. If necessary, visit them.

Check the serviceability of sewerage, water supply, heat supply, wiring. Check what can be changed; you may need to move sockets, taps, install sinks, etc. It’s better to coordinate this with a specialist. Important point– security of the premises, think about this issue.

Take care of the little things: convenient access and parking, shop windows, high ceilings, as few load-bearing walls as possible, several water supplies, an emergency exit, neighbors with whom you will not have conflicts. We must not forget about the requirements of the law - evaluate the compliance of the premises with the standards of the SES and fire inspection.

Design

A beauty salon is a place where “a frog turns into a beautiful princess,” and everything should correspond to this transformation:

• It is necessary to create harmony through well-thought-out layout, color schemes, lighting and materials.
• The appearance of the establishment attracts the client's attention. The interior environment should make visitors relaxed and calm.
• Well-chosen color scheme, cushioned furniture, curtains on the windows, flowers will contribute to the comfort of the room.
• The client should leave satisfied, he should have a desire to visit your salon again.
• If necessary, invite a designer.
• It is necessary to use the space of the room as efficiently as possible.

Equipment

Now it's time to purchase equipment appropriate for the salon. Its selection will be directly related to the types of services that the establishment will provide.

Nowadays there is a wide variety of products for beauty salons on the market. They have different price and quality. It is better to leave the choice to a specialist. At independent decision It is advisable to choose equipment from high-quality and famous manufacturer. Visit specialized exhibitions and shops. You must understand that you cannot buy equipment of unknown origin at a low price.

If you have limited funds, you can purchase used equipment or lease or rent it. As a rule, the most cutting-edge device becomes obsolete before it pays for itself.

Modern and expensive devices will look more appropriate in VIP or business salons; in small places on the outskirts of the city they will look out of place, and hardly anyone will appreciate their perfection. You need to purchase all the necessary equipment for each specialist who will work in your establishment.

Don't forget about furniture. It should be convenient for both visitors and staff. Even if the furniture is inexpensive, it should fit into the interior of the room and evoke a feeling of prosperity and comfort.

Staff

The selection of employees must be taken very seriously. After all, the number of clients, popularity, prestige and development of your business largely depends on them:

• Try not to contact a recruitment agency; there is a greater chance that the specialist will not be of a very high level.
• Use recommendations from friends, personal acquaintances, offer work to specialists from other salons. Poaching people, of course, is ugly, but this is business.
• It will be great if a person already has his own clients who will use his services in your salon.
• Give preference to generalists (for example: a specialist in men's and women's hairstyles; a master who not only does manicures, but can also do nail extensions, etc.).
• Hire only certified specialists, and it is advisable for a cosmetologist to have a medical education. Diplomas, certificates, and diplomas must be hung near the employee’s workplace. This will significantly improve his image.
• Don't forget about young professionals. They have much more creativity and imagination than older workers. At the initial stage, prices for their services may be lower than those of experienced professionals.
• But cosmetologists, massage therapists and manicure-pedicure specialists must have certain experience.
• You will also need an accountant, administrator and cleaner.

When hiring employees, it is necessary to immediately discuss working conditions, as well as payment for work performed.

Advertising

Once the salon opens, you can’t expect immediate profits. There is hard work ahead, which is aimed at quality of work, recruiting clients, creating the company’s image:

• The key to success is a carefully conducted advertising campaign. It’s not for nothing that they say that advertising is the engine of trade. It needs to start shortly before the opening of the establishment.
• Good advertising is quite a costly endeavor, but it will significantly increase the influx of customers and lead to good profits.
• Place advertisements in various newspapers and magazines.
• Make Business Cards salon, list all the services provided and their advantages. Hand them out, throw them in mailboxes residents of nearby houses.
• Place advertisements on billboards, banners, bulletin boards, and distribute leaflets.
• Place signs that lead to your salon.
• Organize a presentation of your business. Tell people why they should work with you.
• Use the Internet: advertising on social networks, mailing lists, creating your own website, announcements on forums, specialized message boards - all this brings very good results.
• Word of mouth is an effective advertising strategy. Tell everyone you can about your “brainchild”. A lot of clients will come based on recommendations.
• Make the opening of your establishment spectacular. Promotions, gifts, discounts, inviting a specialist popular in the area - all this will benefit your business.

Think about who could become your potential client (age, gender, profession, place of residence), and direct your efforts to them.

Payback period

The profit of the establishment will depend on the number of clients and the price of service. In order to determine the payback period of an enterprise, it is necessary to divide the amount of starting capital by the net profit for the year and multiply by 12 months. For a salon it is approximately 3.5-4 years.

Open similar business- This is a rather troublesome and expensive undertaking. But if you are driven by a dream, and you are a fan of your business, then over time you will have a very profitable enterprise.

The subtleties of opening a beauty salon from an industry professional. The beauty industry has always been, is and will be the most popular consumer niche. The desire to be beautiful is inherent in every woman. Nail services, hairdressing services, SPA, solariums, massage and beauty parlors - these services will always be in demand in modern society, profit from of this business depends only on the amount of demand.

Author of the material: Ekaterina Stolyarenko, founder and co-owner of the Victoria beauty salon

For a person who decides to open a beauty salon, this business becomes part of life, and sometimes life itself. It is impossible to “boil in this syrup” without feeling passion for the work you do. Giving beauty, harmony and pleasure from transformation - this is the true meaning of the hostess (owner) of such an establishment!

The process of opening your own beauty salon

Just dreaming about your own “beautiful” business is not enough. What you need here is a clear business plan, an absolutely precise understanding of what you do and, of course, extensive awareness of all the services (trends, new products, trends) that you will provide.

Below we will look at all the most important stages of opening a business class beauty salon.

Registration

If you think that the most difficult thing about opening a beauty salon is registration, then you are sorely mistaken. You can register your little child in a matter of days. Individual entrepreneur is registered in accordance with 93.02 OKVED. This is a group in the “Provision of other social, communal and personal services” section. Please note that a beauty salon and a regular hairdresser are registered in the same way. The tax system should be chosen from UTII or simplified tax system

Advice from the Moneymaker Factory: since 2013, the most optimal form of taxation for a beauty salon is a patent form of taxation, and you can keep records yourself using the “My Business” online service.

As soon as the individual entrepreneur is registered, it is necessary to purchase a cash register and register it with the KKM tax office. If you plan to complete these steps yourself, be patient - it will take you 10 to 20 business days. If time is valuable to you, use a special service from cash register sellers - they will cope with their task in three days.

But, if you plan to provide cosmetology services, then you will simply need to obtain the appropriate permission. And you can get it if you provide a medical license.

Required documents

An operating beauty salon must have a set of documents confirming the legality of the provision of services.

So, the list necessary documents:

• Document for the premises ( certificate of ownership, lease agreement)
• Notification of the start of business activities in RosPotrebNadkhor.
• Conclusion of the SES on the compliance of the premises and equipment, in accordance with the rules of SanPiN 2.1.2.1199-03.
• Bill of lading for cosmetics and cosmetics ( shampoos, conditioners, masks, hair dye and others),
• Price list with current prices for services provided,
• Book of complaints and suggestions ( without fail).

What do you need to open a beauty salon?

To open a beauty salon, you need a clear business plan. It should reflect absolutely everything, from cleaning the premises to the cost of services. It is very important to calculate future profits, expenses and possible losses as accurately as possible. This must be done to avoid situations where costs exceed profits. A well-written business plan is half of your success. Second half - talented PR. Next we will talk about ADVERTISING.

You can use signs, booklets, brochures and billboards(large poster). The most expensive of all of the above are billboards. But at the same time, this is the most effective type of modern advertising. Having installed such "external advertising", for example, near a traffic light, you will get several advantages:

• Advertising for your salon will always be visible.
• At traffic lights, drivers and passengers wait at least 30 seconds (depending on the intersection and traffic intensity). During this time, the information seen is deposited in the subcortex of the brain. Even if a person briefly saw a billboard advertising the services of a beauty salon, everything he saw will certainly remain in his memory. According to psychotherapists, if a person looks at an object for longer than 15 seconds, then the information received from the conscious goes into the unconscious. In other words, the more often your potential clients see the name of the salon and its attributes (slogan, colors, etc.), the more trust and disposition they will have in it.
• Billboards are a great option to announce the opening of a new beauty salon as soon as possible. According to statistics, 3 days of advertising on a billboard is comparable to a whole month of PR activities through brochures, booklets and ticker tape ads on TV.

A prerequisite for competent PR of a “newly created” beauty salon is sign with name. Nowadays it is very fashionable to indicate a slogan in addition to the name of the beauty salon. For example:

Beauty salon "Victoria"

It's easy to be beautiful!

How to choose the right room and location

Having decided on the class of your beauty salon, you can start looking for premises.

It is desirable that this be the first line of houses, preferably the first floor, where there would be a separate entrance, several emergency exits, display windows, high ceilings (at least 3 meters), at least 3 water supply points, a minimum number of load-bearing walls, the possibility of parking and normal business neighbors with whom there will be no problems conflict situations.

Necessary equipment

• Hairdressing salons and workplaces - in other words, this is everything that the client sees while styling, coloring or cutting hair.
• Chairs with adjustable lift. Lifts vary in type. They are stationary, pneumatic, hydraulic, special - “for drying”.
• Several sinks. Ideally 3-5. They can be made from ceramics or eco-plastic.
• Several dryers - “dryers” for hair.
• Several climazones - devices that speed up the process of hair coloring and perming.
• Consumables, as well as hair dryers, tools, curling irons, tongs, etc.
• All necessary equipment for cosmetology, manicure and massage rooms, as well as for a make-up room.

List of services provided at the initial stage

• Hairdressing services (haircuts, styling, hair coloring, hair extensions, hairstyles),
• Cosmetology services (lifting, sugaring, mesotherapy, permanent makeup, chocolate wrap),
• Massage (anti-cellulite, general, relaxation massage),
• Nail service (manicure, pedicure, extensions, gel coating, wellness treatments).
• Solarium.
• Make-up room (day, holiday, evening and wedding make-up).

How to determine the competitive differences of your salon in terms of customer service?

There is nothing wrong with being afraid of competitors. Eastern wisdom says: “It is not our friends, but our enemies that make us strong.” A business that has no competitors, as a rule, does not develop as quickly and much less successfully than its counterpart, surrounded on all sides by competing sharks.

1. Compiling a list of competitors for your beauty salon
2. Studying competitors' advertising material
3. Collect information about the range of goods sold by competitors and sales conditions, about all the services they provide, about pricing, promotions, bonuses and additional services
4. Conduct a survey of customers about what services they use most often. Ask them about the salons they go to, their prices and the nuances of providing certain services.

After processing and analyzing the received data, you can easily identify competitive basis your beauty salon.

Recruitment

Qualified personnel are your everything! People will always go to a good master! In the first few months, your beauty salon will build up its client base.

How to attract a large number of regular customers?

Firstly, even if your first employees are newbies and they have just completed hairdressing courses, makeup schools and others educational establishments, the client must under no circumstances find out about this. For consumers, ALL THE SALON MASTERS ARE REAL PROS, WIZARDS, capable of transforming them, doing a miracle, turning Cinderella into a beautiful lady!

How to exalt your employees in the eyes of the client?

You can take advantage of foreign experience

Before opening my business class beauty salon “Victoria”, I went on a business visit to the USA, Virginia. There I did an internship in make-up art. I was amazed by the design of the salon to which I was directed. On the walls hung beautifully framed photographs (30 by 40 cm) of all the craftsmen and employees of the salon. In the photo, hairdressers, makeup artists, massage specialists, manicurists and others were depicted in the process of work. This presentation looked so convincing, clients could not even imagine that a good half of the employees were yesterday’s graduates.

You can invite a well-known specialist in your city to conduct master classes!

Of course, not every salon can afford to have a celebrity stylist on staff. But it’s quite possible to invite a super-makeup artist or the most sought-after hairstylist in your city as a special event!

Conduct such master classes several times a year. Ideally, it would be nice to do this every month, but you can also stop at the seasons. For example: we create summer hairstyles together with Vlad Lisovets, winter makeup from a representative of Mary Kay, an autumn extravaganza of hair colors from Estelle Lauder, a slender spring without extra pounds- anti-cellulite massage from a cosmetology guru.

Hire employees from great experience work and a few newbies

In this case, you will receive double benefits. Firstly, you can completely trust experienced professionals. Accordingly, their salaries will be higher. And young employees with lower incomes will learn everything from their experienced colleagues.

Advice from the Moneymaker Factory: Maintaining accounting and tax accounting it is optimal to outsource or maintain it yourself using accounting online services, for example "My business".

Providing mono services

If you decide to open a business class beauty salon, you cannot do without providing monoservices. To verify this, conduct a short survey. Believe me, 90% of respondents will confidently say that a fashionable beauty salon must certainly have its own stationary solarium, not to mention massage room.

Shop based on a beauty salon

How to properly equip a store based on a beauty salon (display displays with jewelry, cosmetic products), features of the range of services?

Nowadays, many beauty salons sell designer jewelry and products from famous brands: Matrix, Estelle Lauder, Bobby Brown, Givenchy, Londa Color, Guerlain, etc. All this “luxury” is displayed in shop windows.

Where is the best place to place them?

Of course, in the most visible place. But there are several nuances here. Under no circumstances should the client have the impression that he has come to the store. All products should be sold unobtrusively, but at the same time actively.

For example, a girl who has just had a salon makeover may be interested in the cosmetics used. The makeup artist, as a salesperson, must convince her to buy the same one. Discounts can be provided. Let them be insignificant, 3-5% - this method of selling works, as they say, one hundred percent!

Install display windows near the entrance, illuminate them with fluorescent lamps, display products in such a way that the most popular goods are at eye level of buyers. Everything else can be placed below. Don't neglect product descriptions. A showcase with cosmetics - a description of companies, a showcase with costume jewelry - a description of materials and manufacturers, a showcase with shampoos and care products - a detailed description of the companies and the result that the buyer will receive after using them.

Reflect the features of the range of services in the interior of the salon. It's simple. It is enough to hang colorful photo descriptions of each service, illuminated by small LEDs. Minimum introductory information. The client comes to the salon to relax and enjoy the procedure, and not to read waste paper. Include three points in the description: definition of the service ( what it is?), what means are used ( company, brand, country of origin), and what this service provides ( Effect).

How to purchase goods?

With the purchase of cosmetics, Supplies and other goods everything is easy. You need to find reliable suppliers. Purchasing goods is a crucial moment that depends on several factors:

• From the season
• From client demand for certain services,
• Based on the number of holidays in a month.

The initial purchase of the necessary goods for a beauty salon will cost you from 200 thousand rubles to 1 million rubles. It all depends on the brands you will use and, of course, on the status of your establishment. The higher the status, the more expensive!

Pricing

Once you open a salon, analyze the prices of your competitors. Give a discount to celebrate the opening. Usually this is no more than 10%. If, according to your calculations, such a discount will not pay off, include it in the cost of the service. For example, French gel nail extension costs 1000 rubles, put the price in the price list at 1100 rubles and give a 10% discount. This way, you will attract a lot of clients without losing a single ruble. If a good nail technician works for you, all women who have had their nails done once will become regular clients. Tested on personal experience!

It is also very good to give discounts to birthday boys, brides and graduates. If you see that there are fewer clients, create a bonus system - “bring a friend for a haircut with hot scissors, get a 15% discount on any three salon services.” In fact, there can be a million ideas. The main thing is to think carefully!

Remember the standard markup on goods sold cannot be less 250% . Otherwise, your business risks becoming unprofitable. The same goes for services. Their cost includes the rental fee for the premises, all monthly fees, employee salaries, and the cost of consumables. For example, banal hair extensions with natural strands cannot possibly cost less than the strands themselves. If a set of natural hair from a supplier costs 2 thousand rubles, then the extension service costs about 10 thousand rubles. It is more than stupid to give a discount of 50 or even 30%.

Conclusion

When opening a new beauty salon, remember one big truth - "The customer is always right". Guided by it, you will attract a lot of new clients. Another truth - “I don’t believe in advertising, I believe my friend”. There are people who fundamentally do not pay attention to advertising in all its forms. Their media is good old word of mouth. A friend whispered, a neighbor told her, a co-worker boasted...

I really hope that these instructions for opening your own beauty salon will become for many of you a reliable springboard into the fashion industry, into the world of beauty, harmony and transformation!

Sincerely, Ekaterina Stolyarenko, co-owner of a beauty salon "Victoria".

Do you work in the beauty industry?.

We also have a beauty industry bulletin board. Posting ads is free and no registration is required. But there is pre-moderation of ads.

Global beauty salon market: global trends and development prospects

Throughout the history of the development of beauty salons, their essence has not changed: they not only offer professional cosmetic procedures, but also sell luxury cosmetics. Over the past 10 years, the beauty industry has undergone significant changes, which, in turn, has affected the salon business.

The content of the article:

From this article you will learn about the key segments of the beauty salon market, new and most popular types of cosmetology services, as well as promising conditions for the development of the salon industry as a whole.

State of the global beauty salon market

The bulk of this business area consists of independent beauty salons that offer the traditional package of services: manicure, pedicure, massage, skin care treatments, mainly facials, makeup, eyebrow and eyelash tinting, and depilation. These organizations also regularly provide hairdressing services - cutting, styling, highlighting and styling. In addition, this type of salon may provide tanning services, non-medical hair restoration methods, and nail care.

The dominant segment of the beauty salon market is skin care. In 2010, it increased by 5%, amounting to $50 billion per year, and already in 2015 this figure increased to $61 billion per year - 22%, with an increase to 24% expected in the next few years. The Asia-Pacific region dominates the market, accounting for almost 50% of its global volume.

Significant growth can also be seen in the field of injection cosmetology, the demand for which during the period 2011-2015 showed an increase of 9%. However side effects from the use of dermal fillers prevent more active development of this segment.

Skin care is the main service area of ​​beauty salons

According to marketing research IBISWorld, the beauty market of the North and South America covers more than 750,000 thousand beauty salons, spas and hairdressers. However, it is highly fragmented, with the top 50 companies receiving 15% of total revenue. In 2013, the market size was $85 billion, and by 2020 this figure should increase to $138 billion. From 2014 to 2020, an average annual sales increase of up to 7.2% is expected.

As of 2010, the facial skin care market in Europe was worth US$15 billion. It has since increased to 18 billion, indicating an average annual sales rate of 3%. Anti-aging treatments have become the dominant segment, accounting for 17% of the market, which equates to almost US$2.5 billion.

China's salon business is growing under the strong influence of demand from middle-class consumers. The hair removal market segment was worth $9.5 million in 2010, and over the next 5 years, average annual sales growth reached 5%. In the future, this figure will drop to 4%. In 2014, the skin care services industry was a $10.5 billion industry. Anti-aging treatments account for 26% of the market.

The Russian beauty salon market is considered one of the most attractive for global companies. First of all, this is due to the fact that Russian women initially spend much more on cosmetic products and procedures than European and Asian women. For example, residents of Spain, Portugal or Greece spend, on average, about 256 US dollars a year on cosmetic services; for Switzerland, this figure is slightly less - 230 dollars, but British women are willing to part with 198 dollars.

Speaking about Russian women, this amount is significantly less - within 90 US dollars, however, but it is worth making an adjustment for the amount of wages abroad and in Russian Federation. If in 2000 only 4% of women in the country visited beauty salons, then by 2014 this figure increased tenfold - 40%, and this figure continues to increase.

As of 2012, the beauty salon industry in Russia consisted of about 30,000 establishments, which generated a profit of almost 120 million US dollars. The growth trend was expected to continue over the next few years, showing an average annual rate of 7-10%. Anti-aging procedures remain in demand, but in the field of cosmetic surgery, non-surgical or more gentle techniques prevail (massages, peelings, mesotherapy, the use of dermal fillers, injection cosmetology).
The numbers speak for themselves: the market for beauty salon services is developing dynamically, despite global economic processes.

Beauty salons - from eyelash extensions to pure gold face masks

There is a stereotype about beauty salons that this is an organization that provides a full range of cosmetology services. However, in the context of the development of the global market, such universality is not a dogma. Mainly, its further success depends on the correct formation of a portfolio of procedures and services, as well as on the choice of the specifics of the salon’s activities.

Many entrepreneurs around the world today are abandoning the traditional concept of a beauty salon as an all-encompassing establishment for the provision of cosmetic services, switching to more private solutions. So, let's say, the same barbershops have been revived - special hairdressing salons for men, which were extremely popular at the beginning of the last century. Such establishments are aimed at attracting a special category of clients who value not only professional care behind appearance, but also the ability to communicate “in the same language.” Often, men in barbershops are also served by men who know first-hand about shaving and beard care.

Brow Bar - a new format of a mini-beauty salon for eyebrows and eyelashes

Mini-salons for eyebrow correction turned out to be very popular. And, if you think that they can only offer to pluck your eyebrows, then this is a rather deep misconception. In such studios, specialists not only correct the shape of the eyebrows, but also work with eyelashes. The advantages of this version of a beauty salon are compactness (the studio is ideal for placement, for example, in a shopping center), profitability, and no need for a large staff or the purchase of expensive equipment.

To work with eyebrows, you can use both traditional techniques, say, the ancient method of removing excess hair on the face using threads rubbing against each other, which was invented in ancient Asia and India, or more modern solutions: micropigmentation, application of temporary or permanent makeup (eyebrows, lip contour, eyeliner, application of spots or freckles). Special attention eyelash procedures also deserve attention: extensions, when special fibers are added to natural eyelashes, giving a certain length and volume. Eyelash curling and lamination are another popular procedure in such studios that require the use of special means, securing a certain position of the eyelash.

Eyebrow correction is one of the popular services in mini-salons

The skin care services segment remains the most developed in the beauty industry. This could not but affect the salon business, which served as a prerequisite for the emergence of specific cosmetology clinics - scin clinics. These versions of the salons specialize in a wide range of skincare procedures: from the usual peeling, electrolysis and acne treatment to more exclusive services that involve the use of specific cosmetological techniques.

A striking example is a rejuvenating mask made of 24-karat gold; it is this metal, according to experts, that has rejuvenating and strengthening properties. The procedure itself was developed by the Japanese company Umo Inc., however, many cosmetologists use it at their own discretion, adding to the process the use of ions or polyglutamic acid, which has a massaging effect on the skin. The cost of such a procedure is around 300 US dollars per session.

Rejuvenating mask made of pure gold

In such salon clinics, procedures for non-surgical correction of the face and body are available using CASI (Computer Aided Cosmetology Instrument) - a computerized cosmetology instrument that combines the effects of laser, microcurrent, ultrasound and vacuum, and also uses the power of electrical signals to restore muscle tone and smooth out wrinkles and facial lines. In addition to facial care, this device is used to combat cellulite and improve the shape of the bust and abdomen. The CASI procedure should be preceded by microdermabrasion, the purpose of which is to cleanse the skin as much as possible.

Photorejuvenation technology - Foto RF™ - the use of lasers, radio waves or even chemical solutions that help eliminate various skin conditions: acne, scars, sunburn. The above methods of carrying out the procedure activate the production of collagen and tone the skin as a whole.

There is also an alternative to laser hair removal, which for many decades has been, and remains now, an effective way to combat unwanted body hair. IPL is the same laser system based on the action of pulses of high-intensity light. However, it is capable of generating, unlike a traditional laser, waves of different lengths, which significantly reduces the procedure time and is considered a more efficient process.
Thus, when choosing a profile for a salon, you need to take into account the local context and your own capabilities.

Features of the activities of beauty salons in some countries

We have already mentioned that beauty salons are characterized by a certain versatility. All of them are focused on providing professional cosmetic services. However, in certain regions, depending on the characteristics of culture, the level of development of the state, the socio-economic situation, in particular, the share of representatives of the middle class, as well as the unique features of consumer behavior, the specifics of the salon in a particular country depend.

The Japanese beauty industry is, first of all, the provision of innovative cosmetology services on a par with traditional procedures. In particular, to correct the figure, procedures are used that combine massage and exposure to radio waves, which as a result improves blood circulation and lymph flow. The cost of such a procedure is up to $100.

In terms of skin care, an oxygen capsule is in great demand, into which the client is placed, on whose face the natural cosmetic from herbs and plants, promoting the restoration of the skin. Due to significant oxygen saturation, cosmetic preparations are better absorbed. Speaking about modern cosmetology devices, one cannot fail to note HIFU therapy, which allows you to eliminate cellulite through the action of high-density ultrasonic waves, as well as the use of heat, which destroys the fat layer.

Beauty salons for Muslim women - ideal attitude towards clients

In countries where the population or part of it professes Islam, beauty salons have a special attitude, especially among clients who wear the hijab. According to the laws of this religion, a woman has no right to remove her hijab in front of other men who are not members of her family. What is special about such salons? First of all, the entire staff is exclusively female, which allows clients to feel safe. If the beauty salon is also intended for men, then special rooms are allocated for them, from where there is no access to the women's section.

An equally important factor is the use of halal, in other words, cosmetics permitted by Islam, which contain exclusively natural vegetable oils and extracts. Most of these beauty salons also have special places for prayer with the necessary mats. The demand for this approach is evidenced by the fact that salons with special rooms for Muslim women began to open all over the world from the USA to Japan. And this is not surprising; all possible expenses for equipping special rooms are paid off by attracting a unique target group of clients.

Beauty salon in India - harmony with yourself

India is a unique country for the development of beauty salons and this is due, first of all, to its demographic characteristics. This state is the second most populous in the world, while it is the youngest country: 50% are people under 25 years of age, 65% are under 35 years of age. Of course, this affects the development trends of the beauty industry as a whole and the demand for cosmetology services. It is also worth taking into account external factors - environmental pollution and complex weather which lead to problematic skin. In addition, Indians are more interested in organic cosmetics containing natural honey, coconut, sandalwood, turmeric, almond, and sesame oil ingredients.

Foreign products, which contain parabens, synthetic ingredients and fragrances, fade into the background. Asian cultures tend to have a greater understanding of the long-term effects that harmful and toxic substances can have on the skin. And beauty salons, in most cases, are more of a medical and cosmetology center, where skin care experts, homeopaths and Ayurveda doctors provide a combination of medical services with traditional Indian cosmetic procedures.

In Italy, the concept of the salon industry itself is changing - the owners of such establishments will soon be inspired by ideas of beauty from ancient Rome. Let us remember that in ancient times, Roman baths, the predecessors of modern spa centers, were in demand not only as places where you can take care of your appearance, but also to give the client a sense of well-being and pleasure. Local experts say that it is no longer enough for modern cosmetologists to simply take care of the beauty of the body; it is time to take care of a person’s thoughts. Simply carrying out procedures is no longer enough; it is important to remember that people absorb both positive and negative emotions from your environment. Therefore, in some salons, along with traditional cosmetology services, clients will also be pampered with sensory stimulation in order to give them an unforgettable experience, in the opinion of the owners. The goal of such an unusual approach is quite banal - to attract regular customers.

Ethnic and cultural diversity- this is one of the leading principles of development of the global community, which the entire beauty industry will be oriented towards in the near future.

Main trends in the development of salon business

Beauty salons remain one of the fastest growing segments of the beauty industry: the emergence of new technologies, both cosmetic and digital, changes in consumer behavior of clients, the development of new products and procedures are the dominant factors that determine the advancement of the salon market. At the same time, we can well identify the most promising trends in its development.

1. Active growth in consumption of beauty salon services

Since 2010, the beauty salon industry has begun to develop dynamically, thanks to the significantly increased demand for professional cosmetic services. The modern concept of beauty and self-care has literally evolved: if earlier services While such establishments were predominantly used by women, over the past 10 years the male segment has increased exponentially. The profits of the global beauty salon market are expected to increase due to the increase in per capita disposable income. Consumers themselves are willing to pay more for professional procedures. At the same time, a significant increase in the wealth of the middle class has changed the consumer lifestyle, which has increased the willingness of customers to buy cosmetic products and services.

At the same time, over the past 5-7 years, the attitude towards attracting clientele has changed. First of all, beauty salons began to focus on target groups of consumers, selecting a portfolio of their services specifically for them. Marketing strategies are developed in such a way as to maximize the interest of regular customers in conditions of fierce competition, offering them all kinds of bonuses - from a loyalty program to samples of luxury cosmetics.

Salon owners should also take into account the demographic characteristics of the markets - ethnic diversity, as well as the demand for beauty salon services among teenagers and children.

2. Opening of new beauty salons based on franchising

The development of the beauty salon market around the world is also influenced by the activities of international companies. At the same time, one of the most promising areas of industry development is the operation of a salon on a franchise basis. For many entrepreneurs, including professional cosmetologists, franchising provides a number of advantages: the franchise itself offers a repeatedly proven way of doing business, which not only allows you to form a reliable customer base, but also ensures a standard of quality for their service.

The cost of such a franchise can range from 100-200 thousand US dollars to 1 million. It all depends on how popular the brand is and what services it provides to its customers. For example, the following franchises are quite in demand in the American and European markets: Camille Albane, Dessange, Fantastic Sams. Under the names of these brands, hundreds of salons throughout Europe successfully operate, and at the moment they are conquering the North American market. They specialize in providing exclusive beauty services, from traditional skin care to innovative anti-aging treatments.

3. Beauty salons are becoming mobile in every way

Mobility is what consumers value in all areas of service. In some countries, for example, in the USA and India, on such popular Internet platforms as Amazon or Groupon, you can order the services of a professional cosmetologist, hairdresser, manicurist and even wax epilation from beauty salons at any time and place convenient for the client . It's no surprise that many salon owners are starting to invest heavily in purchasing portable beauty equipment to meet the needs of their clients.

“Delivery” of beauty salon services directly to the customer is associated with another trend in the beauty industry. Agree, a hairdresser or cosmetologist cannot bring the entire range of necessary products to your home. Therefore, many salons practice online sales of cosmetics, which allows the client to order the services of a professional and the corresponding medications with just one click of the mouse. At the same time, some brands promise cosmetologists commissions for selling their products, which makes visiting a client more profitable.

Bet on Cell phones– an effective way to attract customers

The use of Internet technologies, as it is not surprising, is another factor in the successful development of beauty salons in the future. However, today it is not enough for a beauty salon to simply own its own website with a description of available procedures and products. Special applications for smartphones are in great demand, providing the client with the opportunity to make an appointment with the desired specialist directly, simply using his phone. Fast, mobile, convenient – ​​these are the main indicators of modern consumer behavior.

4. Beauty salons are now men's territory

Literally 10 years ago, representatives of the stronger half of humanity were rare clients of cosmetology establishments. Even today, men's hygiene products, cosmetics and perfumes account for only 11% of the total beauty industry. However, the development of the modern world has changed society's attitudes towards the roles of men and women in it. No wonder what Last year, the growth of the male segment of cosmetics and procedures has significantly outpaced the female segment - in 2016 its volume amounted to 21 billion US dollars. Brazil, South Korea, the USA, Germany and the UK are the leading local markets for the men's beauty industry, but in China the growth of this category was an unprecedented 20%.

According to a study by Salon Service, last year 25% of the total number of visitors to beauty salons were men. Given the pace of market development, this figure will increase significantly. What is this category of clients interested in? Massage, facial treatments, hair removal with laser or wax. Surprisingly, over the past year, the demand for hair coloring among men has increased significantly; the most popular is a silver-gray shade.

Beauty salons - everything to maintain male beauty.

The consumer behavior of men differs in that they are more strongly attached to certain brands, unlike women, when purchasing cosmetics they follow the advice of cosmetologists more carefully. In addition, owners of beauty salons should take into account that representatives of the stronger half of humanity have begun to use the services of solariums much less, which indicates an increased interest in maintaining healthy skin. In addition, men prefer salons that combine traditional techniques with the use of modern technologies. In addition, today it is very important to open an exclusively male beauty salon. The profitability and popularity of such an enterprise can be judged by the abundance of barbershops that have opened around the world.

5. Integrated marketing is the key to the success of the salon

For many entrepreneurs, proper marketing on social networks and on the Internet ends with the creation of a regular salon website with a description of its services, pricing policy, and staff of specialists. Some of the most advanced users add a news section to the site and integrate Twitter, Facebook, VK, and Instagram accounts into it. But what is the purpose of such actions? Regular advertising and promotions. Not at all!

Don't underestimate mobile marketing, as 68% of companies include mobile technologies in their marketing strategies. And by 2019, thanks to the unprecedented proliferation of smartphones, mobile marketing will account for about 72% of digital advertising budgets.
Updating the salon website (about 57% of mobile users will not recommend the services of an organization whose website they do not like, even if the service is good) is key. The use of appropriate visual accompaniment is imperative, because the modern generation of users mobile gadgets I'm not used to reading a lot. Literally, for this category of clients, it’s better to see once.

Distribution of alerts and news is an effective channel of communication with consumers. You got new cosmetics, introduced an innovative procedure, changed your opening hours - let your clients know about it. An SMS message will be sufficient, but it must be personalized.

The beauty salon market is one of the most dynamically developing segments of this industry, but at the same time, it is also considered perhaps the most competitive. With all the variety of cosmetic products and procedures, surprising the consumer with something exclusive is not an easy task. Therefore, the success of a beauty salon lies not only in innovation, but also in quality service, implementation of competent marketing strategy, proper promotion on social networks.

What business should a woman start? In this article we will look at 5 interesting and original business ideas for active and purposeful girls

Hello, dear girls, women! With you is Alexander Berezhnov, entrepreneur and one of the founders of the website HeatherBober.ru.

Today, this wonderful article was published on the pages of a business magazine especially for you.

What is business for a woman? For some of you, this is a small home project, while others are striving to create a large, interesting company.

In any case, the material in this article will help you structure your thoughts, give you new ideas and inspiration for starting a new venture.

Below we will look at both classic and non-standard ways to open a business for women, after studying which, dear girls, you will have new ideas for organizing your own business.

So let's begin, dear ladies!

1. Business for women - myth or reality?

There is an opinion that business is the destiny of the strong half of humanity. But in modern world fast speeds and information technology, women are no less capable of conducting entrepreneurial activities.

Practice shows that in some areas women are not only not inferior to men, but are also able to run a business much more successfully. These are traditional women's spheres: beauty and health (cosmetics, clothing, dancing, yoga, massage, wellness and rejuvenating treatments), cooking, psychology and pedagogy.

By the way, how, on an equal basis with men, can women create passive income for themselves, that is, income that will flow to you, regardless of whether you work or not. You have a question, how can this be, I don’t work, but the money flows in?

The methods described in the article about passive income can be a good alternative for you to start your own business.

Continuing the topic of business for women, after conducting some analysis, I noticed that, by their psychological make-up, women are more patient and are able to wait longer for results than men. In addition, women have better flexibility and intuition, and feminine charm often helps in negotiations with men.

When it comes to starting their own business, women of mature years often say that they no longer have the same energy and that young girls will overtake them, because young people grasp everything on the fly and are better versed in information technology and so on.

No need to worry. Age is not a reason to give up your entrepreneurial ideas; on the contrary, the older you are, the more life experience you have, you know different people, endowed with life wisdom.

For example, the famous successful female entrepreneur Mary Kay, the founder of the cosmetics company of the same name, started her business closer to 50 years old and achieved tremendous success.

And for those girls who want to start earning money in the very near future (3-7 days), there is one very interesting way. It consists in the following.

And wherever there are a lot of people, naturally, there is a lot of money.

It has long been known that, for example, our stars of show business, sports and politics receive substantial rewards for messages with hidden advertising.

And it works like this.

For example, the famous showman, actor and KVN performer Mikhail Galustyan, so beloved by young people, under the guise of ordinary text messages from his life, can “accidentally” advertise some store, person or event.

Of course, he will not do this by chance, but for a good fee of several thousand dollars.

In most cases, you and I are not as popular as our star compatriots, but it’s quite possible to earn a thousand or two rubles a day here.

We described ways to make money on Twitter in the article “”, just read it.

2. What business should a woman start, or Men are not competitors

Typically, men prefer more “brutal” areas to open their own business, such as construction, auto business, and complex manufacturing business.

Dear girls, if you are looking for a good business idea, then we categorically do not recommend that you engage in such traditionally male-dominated types of business, especially if you do not yet have entrepreneurial experience.

Again, I recommend that you pay attention to world wide web. Even if you are just starting to master the Internet, then believe me, no matter what business you start, if you do not actively advertise your project online, you will miss out on great opportunities.

And it doesn’t matter whether you are engaged in Internet business, opened your own beauty salon or provide any services at home, be sure to study technologies for attracting clients via the Internet, order the development of your website, do more PR for your personal brand on the Internet and then your business will stand out from competitors will look much more solid and develop faster.

It is much better if you start working on your project gradually. This is how you open a business with minimal investment and avoid unnecessary losses when starting your business.

If you already have some experience in commercial activities, you can try opening a more complex project, for example an anti-cafe * .

Anticafe- a cultural and entertainment establishment free of alcohol and tobacco, where visitors pay for the time they stay.

In anti-cafes, food and drinks are usually not sold but are included in the cost of staying in the establishment.

Such women's businesses are already successfully developing in both large and provincial cities.

This best business for hospitable housewives, who can start a more serious project, for example, opening their own hotel or large restaurant in the future.

In it, I talked about seven proven ways to make money that are available to any girl.

3. 6 simple business ideas for women

Let's move on to a review of business ideas for women. Perhaps for some they will seem banal, but at the same time they have one thing undeniable advantage- they all definitely work and have been tested in practice by thousands of women.

Business idea 1. Making and selling handmade crafts

Remember yourself as a child. Surely you made something, made “love stories” at school, helped decorate newspaper walls at the institute, or liked to give gifts made by yourself.

All these skills can be turned into a good business.

Here are just some handmade business ideas for women:

• embroidery and beading;
• floristry, making bouquets of sweets and soft toys;
• creating collages, postcards, posters;
• bags, wallets, boxes;

Your friends will willingly buy all these things, and the main thing is that you yourself will not spend money on gifts, because what you make with your own hands is valued higher, and the cost of materials for making one craft usually does not exceed 100 - 500 rubles.

Having carried out a simple calculation, it turns out that if you spend an average of 300 rubles on one unit made by yourself, then you can sell it for at least 1000 rubles, or even more. After all, this item will have exclusive status, made in a single copy!

And this is not all the money that you can earn by being able to do something well, for example, the same crafts with your own hands.

You can earn no less, and maybe even more, income by selling your knowledge.

Business idea 2.

If you are a mother or plan to become one in the future, then why not capitalize on your abilities given to you by nature in relation to children.

Nowadays, many parents are so busy with work that the maximum they can do is take their child to kindergarten or school in the morning and pick him up in the evening.

But such educational and educational institutions Oddly enough, they practically do not engage in the development of the child’s creative potential.

An excellent solution here would be to create your own creative studio.

You can organize it right at home and teach children any applied arts and creativity that you own.

For example, modeling from plasticine or clay, embroidery, or cooking.

This is exactly how one of the heroines of our business magazine, Anna Belan, opened her creative studio.

You can start by offering your services to friends, acquaintances or neighbors, and if things go well, then simply register as an individual entrepreneur (read the article “How to do this correctly”) and expand your activities on a larger scale.

Business idea 3. Courses of women's “tricks”

This business idea for women is a logical continuation of the previous one.

“Women's tricks” courses are a kind of club where you are an expert in some women's topic. There may be several such topics, it all depends on your level of training and experience.

For example, there are many women who would happily enroll in cooking classes, cutting and sewing courses, or child-rearing courses.

There are even girls ready to enroll in “female pickup” courses.

As you know, demand creates supply! Look around you to see what people need and then think about what you can offer them.

If in the course of your work you have secured your status good specialist, then, combined with organizational skills and a burning desire, you will be able to organize your own business by creating a club of “women’s tricks”.

By following them, you will learn how you can make money without starting your own business.

Business idea 4. Women's clothing and underwear store

Do you like to dress beautifully and know a lot about fashion? Then perhaps the best solution for you would be to open a women's clothing and lingerie store.

By the way, if you look a little into the future, you can open your own store for women, where the range will not be limited only to clothes, for example, women’s accessories and cosmetics can also be sold here.

Yes, your own store requires an investment of money, time and some experience in doing business.

In order for your business project to be successful, we advise you to analyze already operating stores in this area. Go around several of them, study their assortment, and, under the guise of a buyer, find out which products are in greatest demand and why.

This will give your store a better chance of success.

Dear ladies, we categorically do not recommend that you take out a loan to start your own business, especially if you have no experience in this. It is better to start with a project that does not require investment, acquire the necessary skills, and then take on more complex business projects.

Brief steps to open a women's goods store:

• Demand analysis (we choose a niche and determine what exactly we will sell);
• Selection of premises (we rent or adapt our premises for trade, if available);
• Purchase of equipment and goods;
• Official registration of the company;
• Conducting an advertising campaign.

Business idea 5. Providing services in the field of beauty and health

Surely you have also met them: “Masha - manicurist”, “Marina - makeup artist”, “Lilya - hairdresser”, “Anna - yoga” and so on.

If you have a strong desire for beauty and lead a healthy lifestyle, then it’s time to make money by providing such services for women and open your own small women’s business.

Maybe you have completed some special courses in beauty and health, or you are simply interested in this area.

Business idea 6. Buying a Sushi Master franchise

In this section I want to introduce a business idea with minimal risk, namely, the purchase of a franchise of a chain of Japanese restaurants.

Why am I proposing this particular project? There are several reasons. And the main one: I know for sure that the scheme works. A good friend of mine named Sergei already launched such a franchise in Maykop six months ago and is now receiving stable profits. So the project has been tested in practice, and I can vouch for its effectiveness.

The second reason is the prospects of the niche. All over the world there is an outflow of visitors from large expensive restaurants to more affordable ones. Sushi Master establishments are exactly like this. Even in small cities with a population of 50,000 or more people, the idea has every chance of becoming profitable.

The beauty and fashion industry is one of the most dynamically developing areas in the service sector. There are several reasons for this. The first is great support and promotion of beauty in the media (the program “Fashionable Verdict”, “Take It Off Immediately”, etc.), which creates a stir, “fashionability” and prestige of work in this field. The second reason is the small investment at the first stage. The third is the opportunity to work for yourself, and not “for your uncle.” The question of working for yourself is, of course, controversial. And I already talked about this in the material ““.

But it is worth understanding the differences and features of work in various areas of the beauty industry. Each area has its own advantages, disadvantages and expected income.

1. Beauty salons.

All services that are the “standard set” of a beauty salon: hairdressers and manicurists. Sometimes cosmetologists, but I don’t put them in this category. There we are still talking about medical education and there are not such a large number of masters on the market.

As I already said, the peculiarity of this segment: great amount masters and schools that teach. At the same time, hairdressers, along with cooks, according to today (April 13, 2015) in a city with a population of one million, are the most popular professions according to the employment center.

The cost of training is from 20,000 to 120,000 rubles. There are a lot of training centers. Salary without experience - 15,000 rubles for 2/2 work. It is worth understanding that good hairdressers receive 40,000 - 50,000 - 60,000 rubles. I know such examples. But this is a matter of endless learning, investing in yourself. You must be an international class master, undergo advanced training and training. Investments in training at this level are about 500,000 - 600,000 rubles for 2-3 years. But the profession of a hairdresser has been in great demand since time immemorial. In any crisis, in any situation, you will not be left without work if “your hands grow from that place” and you love working with hair. There are no problems with finding employment even at the first stage. But there is a lot of competition for higher salaries.

With manicurists the situation is somewhat worse. Competition is even higher, since training is initially cheaper. From 5,000 to 15,000 rubles in various schools, of which there are many in the city. But then it gets more complicated. It is necessary to purchase materials for work. And it happens various quality. Here everything depends on the thinking of the master himself, but in my opinion, there is nothing stupider than buying cheap material and getting a bad manicure. These are one-time clients. This is low quality. Bad reputation, and in any case an investment.

Things are still pretty bad with manicure during the crisis. If people reduce expenses on hair at the last moment, then on manicures at the first. And here's a funny situation for you even comparing two professions. It seems that it is more expensive to study to become a hairdresser, but the return and stability are much higher than for manicurists.

2. Stylists.

A new and incredibly interesting industry. Attracts girls with its fashionability, cleanliness and ease of work. We will dispel these misconceptions a little later. Let's first figure out what kind of stylists there are. You can be a personal stylist and go shopping, sort out wardrobes for private clients. There are wedding stylists who create a complete image. There are also makeup artists and stylists. Also stylists in magazines and on television.

I’ll say right away that the most profitable of all, in my opinion, is a wedding stylist. But here you need to understand that to become a wedding stylist you need to have 3 educations: image maker-stylist (40,000 - 80,000 rubles), makeup artist-stylist (20,000 - 50,000 rubles) and hair stylist (15,000 - 30,000 rubles) . At the same time, one bride pays on average 15,000 rubles for a full range of services (makeup rehearsal, hairstyle, dress selection, and makeup and hairstyle on the day of the celebration). In this area, you can start from scratch with low prices, create a portfolio for yourself and slowly raise prices with the level of your professionalism. A huge disadvantage is the seasonality of demand.

Stylists in magazines and television are the lowest paid positions. Working there is a very important stage for building a brand and name. You gain tremendous experience, meet important and necessary people. But your point of profitability and income should be different.

As for personal stylists, the biggest difficulty here is education. To become a cool stylist, you must first become a psychologist. Be able to diagnose a client well, identify needs, be able to work with complexes, stubbornness and achieve changes. In fact, a stylist is a coach, psychologist and image specialist. The most important thing that many stylists do not understand is that you must be able to go beyond the boundaries of what is usual for the client. He should be delighted and euphoric. But at the same time, do not cross the boundaries of what is acceptable for the same client. Go beyond the boundaries of the usual within the acceptable limits. These are fine lines that need to be felt not so much as to understand the scientific basis and the process of their formation. If you really want to become a stylist after all the above and believe that you have the talent, then choose well. You cannot become a good stylist in 2 weeks. Such courses just amuse me when the “stylist” can’t figure it out on his own. It’s not like working with a client on subtle levels.

3. Clothing designers.

This is an area where, in my opinion, there is both a field for creativity and an opportunity to earn money.

Being a stylist, hairdresser, make-up artist, there is actually so little opportunity to express yourself. You should always follow the client, and not ahead of him. But a clothing designer can create.

But here it is always worth distinguishing between commercial collections (successful for sale and implementation) from creative collections aimed at building your brand and name.