Tool rental as a business - great idea, after all construction equipment it is often inappropriate to purchase if we're talking about about single construction. That is why tool rental is an excellent solution for your own profitable business. The main visitors to such rentals are construction teams, gardeners, as well as people who started renovations in own apartment or in the house.
- How to start a business renting construction tools?
- Staff and clients
- How to advertise a business
- How much can you earn
- How much money do you need to start a business renting construction tools and related equipment?
- Which equipment to choose
- What OKVED code for a construction equipment rental business should be indicated for beginning entrepreneurs?
- What documents are needed to open a company renting construction equipment and tools?
- Which tax system to choose
- Do I need permission?
How to start a business renting construction tools?
Opening a tool rental in the center or in another area of the city is a personal decision of a businessman. The central location in this case is not a necessary condition.
To implement a tool rental point as a business, it is enough small room with an area of 40-50 m² in a residential area. You can save a lot on rent if you use a basement. You just need to choose the basement that has access to the street.
Before opening a tool rental, you should take care of the racks on which the tools offered for rent will be located, as well as a counter for meetings with clients. Furniture can be purchased at a specialized store or made independently.
You can’t do without office equipment in a modern rental office. It will be enough to install a computer with a printer connected to it and a telephone. An excellent solution would be to connect your work computer to the Internet. This way, clients will be able to contact a consultant and place orders online, and the point staff will use modern capabilities Internet to promote the service and attract new customers.
A tool rental business cannot be built directly without the tools themselves. The product range should include several categories of products:
- cutting;
- grinding;
- shock-rotational;
- welding;
- installation;
- compressor;
- machine tools and construction machines.
If there are at least a few instruments in each of the above-mentioned categories, more than 30 titles will appear at the box office. All instruments, even those presented in a single copy, must be present on display shelves and rented upon request.
It is difficult to make predictions about what rental will be most popular, so experienced experts in this matter recommend purchasing at least one item from each category in order to positively respond to any client request. Over time, the range can and should be expanded. Some time after the opening of the point, a detailed analysis demand, on the basis of which the number of certain items increases.
Staff and clients
Instrument rental is a very specific service, which also has its own target audience. The assortment of the item should directly correspond to the needs of the main customers. For example, when it comes to summer residents and gardeners, there is no need to stock up on concrete mixers and electric welders; it is better to purchase more chainsaws and trimmers. Concrete mixers and various hammers and grinders are tools for builders.
Tool rental can be expanded through the introduction of special professional equipment, again, if there is demand for it. The main catch is the cost. The price of professional equipment is often prohibitively high, which is why renting it, accordingly, is available only to construction teams, and of them in general target audience maybe not so much. Because of this, the acquired equipment will ultimately never pay for itself, which will cause great harm enterprise budget. Should be considered this moment when making a decision to expand the range of similar products.
Before opening a location, it is important to recruit qualified staff. The most important employee is the tool repairman. This person will monitor the condition of the rental instrument and repair it if necessary. A generalist is suitable for this position; experience in a factory would be a plus. You should not skimp on the salary for such an employee, because a good specialist can be lured away by competitors by offering more.
You can do without a repairman if the rental tools were purchased from famous manufacturers having their own service centers and providing a guarantee to their customers.
The average period of such a warranty is 3 years, during which time the product has time to wear out, after which it is written off and the need for local repairs disappears by itself.
Another important employee who needs to hire a tool is a specialist in issuing and receiving. He will communicate with clients, show them the range, lease agreements are concluded with him and through him money is received from the client. But in the first stages, in order to save on wages, this work can be done by the owner or repairman himself. You also cannot do without a lawyer and an accountant.
Car rental business is quite profitable and simple direction, which does not require impressive financial investments. If in the recent past such services were not in demand, now the rental business is developing at a rapid pace.
- How to start your own car rental business?
- The target audience
- What cars are best to rent?
- How much money do you need to start?
- How much can you earn by renting a car?
- What documents are needed to rent a car?
- What is OKVED for business?
- What documents are needed to rent a car?
- How to make your car rental business more profitable
How to start your own car rental business?
Firstly, you can start operating a franchise by becoming a representative of a well-known Western company. Secondly, small companies that rent out cars often operate at dealerships. You can also organize a separate, independent company. Before choosing one form of business or another, you should evaluate its competitiveness. Registering an enterprise does not present any particular difficulties, since renting out a car does not require obtaining special licenses.
The initial stages are the same for any type of business. This includes searching for suitable office space, recruiting personnel, purchasing office equipment and software. There are some features in the rental business that should be studied in advance. Firstly, it is not easy to find specialists in the car rental industry. This line of business began to develop recently; there are few professionals in this field. With the increase in the number of companies providing such services, your company may not be able to withstand the intense competition.
The target audience
Both individuals and legal entities rent cars. Private individuals mean businessmen and top managers. Foreign representative offices are increasingly turning to car rental companies. This is explained by the need for cars in the absence of our own fleet. Moreover, many companies consider maintaining their own fleet unprofitable.
Power tools are expensive, but high-quality and professional tools are generally beyond the means of a person with a low income. But if you need a tool from time to time, you can rent it. The rental point will bring good dividends to its owner if everything is planned and calculated in advance. Detailed business plan for tool rental with calculations is presented below. The example is suitable for any regional center.
Legal information about the company
Type of activity: rental of power tools.
The choice of the type of products offered for rental is explained, first of all, by the experience in this area among the company's managers.
The situation in the industry played a significant role, ensuring a stable profit rate of more than 100% due to the correct orientation towards a potential buyer with an average income level. This consumer most often turns to rental services to receive services.
Registration form: Individual Entrepreneur.
Form of taxation: simplified taxation system (income minus expenses).
Consumers are offered the following list of power tools:
| Name | Day | 1 Week | 1 month | Pledge |
| Manual tile cutter | 150 | 550 | 1 500 | 1 000 |
| Electric tile cutter | 250 | 750 | 1 600 | 3 100 |
| angle grinder | 370 | 1 500 | 3 200 | 3 100 |
| Jigsaw | 250 | 700 | 1 900 | 2 100 |
| Electric chain saw | 370 | 1 600 | 4 100 | 4 100 |
| Plane | 240 | 1 100 | 2 400 | 2 500 |
| Electric winch | 650 | 3 100 | 9 100 | 8 500 |
| Impact drill | 150 | 370 | 1 200 | 1 500 |
| Jackhammer | 900 | 3 500 | 10 000 | 6 000 |
| Hammer | 950 | 3 510 | 10 500 | 7 500 |
| Industrial vacuum cleaner | 750 | 2 000 | 6 500 | 5 500 |
| Technical hair dryer | 250 | 700 | 2 500 | 3 500 |
| Fan heater 5 kW | 650 | 2 000 | 4 000 | 2 500 |
| Orbital sander | 100 | 500 | 1 500 | 1 500 |
| Belt sander | 300 | 1 000 | 3 000 | 5 000 |
| Chainsaw | 500 | 2 000 | 5 000 | 5 000 |
| Step ladder | 170 | 460 | 1 760 | 2 000 |
| Cultivator | 800 | 4 000 | 10 000 | 18 500 |
| Concrete mixer | 550 | 2 000 | 5 000 | 8 000 |
| Semi-automatic welding | 670 | 2 450 | 6 000 | 11 000 |
| Parquet sanding machine | 1 300 | 5 500 | 18 000 | 15 000 |
| Vibrating plate | 1 800 | 7 000 | 20 000 | 20 000 |
| Seam cutter | 1 800 | 7 500 | 23 000 | 45 000 |
| Wall chaser | 900 | 3 500 | 10 000 | 12 000 |
| Drainage pump | 400 | 1 500 | 3 000 | 3 500 |
| Jigsaw | 250 | 1 000 | 2 000 | 2 500 |
| Circular saw | 450 | 2 000 | 5 000 | 5 000 |
| Drill | 100 | 600 | 1 800 | 1 500 |
| Mixer drill | 350 | 1 500 | 3 000 | 3 000 |
| Screwdriver | 400 | 1 500 | 4 000 | 3 000 |
The rental power tools are of high quality, and there is also a system of discounts for regular customers.
Instrument rental is carried out daily, except Mondays, from 09:00 to 19:00, and on Saturdays - from 09:30 to 20:00, without lunch. The rental is located in the city center, which is very convenient for clients, since it can be reached by public transport from any part of the city.
Documents and registration
To register a rental business, you just need to open an individual entrepreneur and start working. To register a rental point, the following documents are collected:
- The application for registration is drawn up directly at the tax office.
- Copies of the passport and TIN of the registered person.
- Receipt from the bank confirming payment of the state duty.
All photocopies are certified by a notary. The average price of the service is 1,500 rubles. When filling out the application, one main and two additional activity codes are selected. According to the codifier, the following OKVED is suitable for the rental of power tools: 77.2 “Rental and rental of items household use", 77.29.2 "Rental of electric and non-electric household appliances, furniture".
Marketing plan
One of the ways to promote services to the market will be advertising - the most powerful stimulator of demand. The power tool rental shop plans to use the following advertising distribution channels:
- Outdoor advertising at the rental point.
- A pavement sign in the area of greatest traffic nearby.
- Advertising on the Internet (bulletin boards, targeting in social networks).
In order to compete with other rental points, it is proposed to set an initially reduced price for services. This will allow the point to operate with a profitability of at least 60%, therefore, the method is economically justified.
Equipment and accommodation
The rental will occupy rented premises in the city center. The main premises of the rental point in the table:
In total, the total area of the room will be 28 square meters. m. Rent price per month – 55,000 rubles. The price does not include payment of utility bills.
To equip the premises you will need the following equipment and furniture:
From the table: to purchase fixed assets, a power tool rental shop will need 21,800 rubles, and to pay rent for two months - 110,000 rubles. To this amount we add the minimum cost of power tools wholesale: 1,700,000 rubles. In total, the amount required for equipment, furniture and the purchase of power tools is 1,721,800 rubles.
We plan company personnel
The staff of a small rental point will consist of the following positions:
- Administrative: director, accountant. Opening hours: Monday – Friday from 10:00 to 19:00. Saturday and Sunday are days off.
- Master for issuance and acceptance of tools, repair and maintenance master.
- Technical staff - cleaners.
More details about the staff and its costs are in the table:
In total, the company will spend 123,500 rubles on salaries per month. To this amount we add deductions to various funds per month in the amount of 47,500 rubles. In total, 171,000 rubles will be needed for employee salaries with deductions. At the end of the year, each employee receives a bonus of 50% of their salary. The bonus is paid at the request of the employer.
Main stages
You can start renting power tools within three months. The longest time it will take to purchase high-quality power tools according to affordable price. The profitability of the project will be directly related to the quality of the service offered, therefore this issue It's worth taking the time. Each stage of implementation is planned.
Workshop opening schedule:
Investments and income
Starting infusions
To implement a business plan for tool rental with calculations, the following costs will be required:
Planning income
The profitability of rental power tools is affected by seasonality. In the warm season renovation work are carried out more often, so income from May to October is 30% higher. Since there are only a few large competitors in the city, the average profit per month is planned to be 750,000 rubles. This figure will grow as the number of clients increases. The annual revenue will reach from 9,000,000 rubles.
Assuming monthly income, we calculate net revenue:
750,000 – 461,000 = 289,000 rubles/month is the net profitability of a power tool rental point.
Profitability will be about 40%.
At first, most of the profit will return to the investment. Therefore, revenue will be divided into the following shares:
- 15% – expenses associated with unforeseen situations.
- 10% – main fund.
- 45% – early repayment of loan obligations.
- 30% – personal goals of the organizer.
Every month, 45% of the total return will be allocated for the return of investments, which is 130,000 rubles. Knowing this figure, we calculate the payback:
2,238,000 / 130,000 = 17.2 months. Taking into account possible risks, the project will pay off in 2-3 years.
Eventually
To open a small rental of power tools, you will need significant investments in equipment - at least 2,238,000 rubles. If you purchase a low-quality tool, then 70% of the revenue will be spent on depreciation per month. The profitability of the project is 13%, payback is 2-3 years. Despite the long payback period, rental will bring a stable income to its owner, but provided that the quality of the services offered does not deteriorate. And for this purpose, the instrument is constantly monitored and maintained, and the material base is updated.
Those who are familiar with construction, agricultural and other areas of business know how important it is for this business good tool. But sometimes buying it is not advisable. For example, a diamond wall-cutting machine, which is used to cut out door and other openings, costs about 250 thousand rubles. At the same time, the construction and repair team may need it once or twice in six months. Workers are willing to pay 17-20 thousand for renting it for one day, rather than allow expensive equipment to gather dust.
Therefore, the tool rental business is a promising and in-demand area. It is only important to find your niche here. Your main clients will be construction and repair teams, gardening and vegetable gardening farms, as well as individuals who carry out repairs or construction on their plots, houses or apartments.
Renting or still renting?
The main difference between rental and rental is that in the first case a cash deposit is not left. When instruments are rented out, an agreement is concluded with the client, on the basis of which an amount, sometimes equal to the cost of the instrument, is left as collateral. It's connected with high risks that this business has.
But upon return of the instrument, the money is returned to the client, however, with the deduction of the agreed amount for using the instrument. Be that as it may, for private owners and construction companies This type of cooperation turns out to be more profitable than purchasing a new instrument.
As for the entrepreneurs who run this business, they have some prospects for the development of this area. Thus, some eventually open up trading in new instruments. Others, on the contrary, open a tool rental point at stores of such goods.
Business organization
Any organizational and legal form of activity is suitable for opening a rental office. It all depends on your capabilities. You can register an individual entrepreneur, which will take no more than working week and approximately 800 rubles. state duty. With this form of organization, you will not need to hire an accountant, since maintaining reporting documentation is simple and can be maintained by the manager himself. But in the event of bankruptcy, you risk your personal property.
If you open a joint venture with a partner, then you need to register an LLC. For this form, you will need authorized capital and will also need to seek the services of an accountant. But in the event of bankruptcy, you are responsible strictly for the amount authorized capital.
Whatever registration form you choose, you must indicate the OKVED code. You can stop at 71.32 “Rental of construction machinery and equipment”, if we are talking about construction tool. If you are going to work with a gardener or gardening tools, you can focus on OKVED code 71.40.9 “Rental of other household products and personal items for households, enterprises and organizations not included in other groups.”
Rental location
Business is not very picky about the location of the point. The product is specific and the decision to rent tools from people does not come spontaneously. As a rule, they study the market for a long time optimal option. If this turns out to be your offer, they will be ready to come for the instrument almost anywhere in the city.
This allows you to save on rent. You can place a point in any microdistrict, even in basement. True, it is better if the entrance is from the street, not the yard. Depending on the dimensions of the proposed tool, it is necessary to provide convenient access to the territory and parking.
There is enough space for a rental point with total area 40 sq. m. Here it is necessary to provide space for a counter, household premises, and allocate the rest for racks with tools. In total, such a room will cost about 4 thousand rubles. per month. Another 20 thousand rubles. it is necessary to provide for the purchase of furniture and office equipment. You will definitely need to purchase a phone and a computer connected to the Internet. The World Wide Web– one of the main channels for attracting customers.
Range of tools
The business is quite multifaceted and it is unrealistic to cover all areas at once. It is advisable in the first stages to concentrate on one of these:
- construction machines and machines (heat gun, parquet grinder, concrete mixer, vibrating plate, etc.);
- installation, compressor, welding tools (welding machine, paint sprayer, lawn mower, etc.);
- grinding and cutting tools(saws, angle grinder, furrow machine, vibratory grinder, etc.);
- impact and rotary tools (drill, hammer drill, jackhammer, impact wrench, etc.).
If funds allow, it is better to purchase the maximum amount of equipment in these areas. If not, it is better to start with the most popular, gradually expanding the range based on the demand for the tool.
You need to focus on demand when deciding on the quantity of tools. Initially, it is recommended to purchase one piece of each item. Then, depending on demand, purchase everything you need. Should help guide the business clear definition your target audience. For example, if your main client is construction and repair teams, the main emphasis should be on grinders, jackhammers, etc. If you mainly plan to work with summer residents, you need to take gardening tools, electric trimmers, chainsaws, etc.
Accordingly, household tools are also suitable for the latter category of clients. And for the first one it is advisable to take professional equipment High Quality. It will cost much more, but the rental price can then range from 500 thousand to a million steering wheels, depending on the type of tool and brand of the manufacturer.
Rental office staff
Of course, business cannot do without employees. First of all, you will need to hire a consultant who will also be involved in issuing instruments, accepting money and concluding rental agreements. At first, these functions can be combined by a sales manager or a repair technician.
The latter is the key figure in your rental office. His responsibilities will include diagnosing the tool after returning it from rental, as well as maintaining the product in working condition. It is advisable to have a generalist who can be found at specialized factories. Be prepared to pay a good specialist above average salary to keep him in his business.
If you buy new equipment from official manufacturers, you receive warranty repairs that can be used for a year from the date of purchase. But then, if there is a breakdown, the repair time increases. True, after a year or two of active use, the tool, as a rule, becomes completely unusable and is sold for spare parts.
You will also need the services of an accountant and lawyer to resolve ongoing issues. They will occur quite often, but these specialists do not necessarily need to be hired as full-time employees, you can pay for their services one-time as needed.
Advertising the project
Without advertising, this business simply cannot survive, especially at the formation stage. Be prepared to spend at least 5 thousand rubles on it. per month. Although powerful advertising campaign is unjustified for this line of activity, it is impossible to do without additional dissemination of information about the rental point.
Pay attention to specialized publications: both printed and online. On initial stage Cooperation with local and regional publications is sufficient. Experts say that there is no point in creating your own Internet page, even as a business card site. The best returns are provided by advertisements on free boards on the Internet. A good advertising ploy is the information on electricity bills, especially those issued to businesses. To cover the entire area with such advertising once costs about 6 thousand rubles.
Expenditure part of the project
A small rental point for 20-40 sq. m. must be serviced by two employees: a consultant and a foreman. Since tool rental is usually aimed at either construction or gardening companies, it is better to plan the opening of the point in the spring. At this time, the season of construction, repairs and gardening work. Before opening, it is advisable to conduct a good advertising campaign. Only then will your business receive about six clients per day with an average check of 500 rubles. It is these indicators that make it possible to achieve the profitability of an enterprise.
As for the consumables, at the start of the project you will have to spend about 500 thousand rubles. for the purchase of tools and approximately 70 thousand rubles. for other expenses, including: purchase of office equipment, furniture, advertising campaign, telephone and Internet payments. Every month the expenses will be about 50 thousand rubles. They will go to rent, pay for utilities and other services, and pay staff. You will also have to periodically buy additional tools, which costs about another 20 thousand rubles. Wherein revenue part will be about 90 thousand rubles. Accordingly, the enterprise’s profitability indicator remains at the level of 23%.
Business payback
The business is based on daily rental of tools. The price for rental of a unit of goods is formed on the basis of its market value. A fee of 8-10% of its cost is charged for use. One client takes approximately one or two units of equipment per day. Although, if we are talking about construction crews and other companies, the rental period can be much longer and the range of borrowed goods can be much longer. When drawing up a rental or rental agreement, a copy of the client’s passport is taken. This allows you to quickly find a lessee in case of non-return of the instrument.
The return on investment of a tool depends on its demand and popularity. Some positions can pay for themselves in a few months, others will take about six months.
As already mentioned, open the item better in spring, around May. From this time until approximately October there is a great demand for this kind of instrument. By December, the number of customers per day is typically up to two, up from five during the peak season. But the more your business grows, the more visitors you will have per day. The well-promoted rental point receives a dozen visitors each summer, who spend on average about a thousand rubles. Accordingly, the business will pay off in about two seasons.
Business risks
The main business risk is non-return of an expensive instrument. If you rent it out, this risk is covered by the value of the deposit. If you rent it out, your business will incur significant losses. Even if you find an unscrupulous client, litigation against him can drag on for years. That's why the best remedy against this risk – prevention of non-returns. For example, experts recommend not drawing up contracts with nonresidents, but trying to deal with clients from nearby areas. Then you will definitely put the tool in the hands of an unemployed person or a person with a dubious reputation.
The second significant risk of the enterprise is tool breakage. And often it’s not the tool itself, but the client who doesn’t know how to handle the rented item. Therefore, it is recommended that before handing over a tool to the client, find out why and under what conditions he plans to use it, and also provide a brief instruction in operation.
Business development
Firstly, in addition to tool rental, you can organize sales Supplies for him. For example, dowels, sanding belts, drills, etc. This way you save time for the client, who does not have to go to the store additionally. Secondly, you provide your instrument with Better conditions operation, selecting exactly those consumables that suit him.
You can also eventually start selling new or used equipment. Well-established relationships with suppliers and a ready-made customer base help develop this business.
The modern market provides great opportunities for choosing a tool, and finding it in a general variety necessary equipment will not be difficult. However, construction equipment is very expensive, and not every average resident of Russia can afford to purchase at least a hammer drill. In addition, this expenditure is inappropriate - what is the point of investing money in buying a tool that you may use only a few times in your entire life, and the rest of the time it will lie idle in the closet and will not even pay off?
To the rescue of those who are building on our own, construction equipment rental centers are coming. Some time ago, this line of business began to fade away, but is now expanding again. Therefore, opening your own point where everyone can rent a screwdriver, circular saw or even welding inverter, can become quite a profitable business. The main advantage of the construction equipment rental business is that you risk virtually nothing - even if your business does not bring the expected income, you can simply sell the purchased equipment and start another project.
Opening a small rental point for construction equipment will require an initial investment of 200,000 to 500,000 rubles (purchase of equipment, rental of a warehouse or store, advertising, legal formalities, etc.). The price for renting one technical unit usually ranges from 500 to 1,500 rubles per day (the exact rental cost depends on the complexity of the equipment and its initial cost - on average, 10% of the cost is taken). During the first year of operation, the value of the assets of a small rental point can be increased by 3-4 times.
Registration of a business entity and tax regime
If you decide to start your own business, then you need to take care of registering as an entrepreneur or company and registering with the tax office. To register as an individual entrepreneur, you will need a passport, an individual taxpayer number (TIN), a standard application form and a receipt for payment of the state fee of 800 rubles. To register a limited liability company, you need an application of the established form, a decision to create an LLC and its charter, charter documents legal entity and a receipt for payment of the state duty of 4,000 rubles. Requirements for an LLC also include the presence of a minimum authorized capital. Registration of documents in both cases (for individual entrepreneurs and LLCs) will take approximately five days.
The main disadvantage of the IP form is that individual entrepreneur bears responsibility with all his property, while the founders of an LLC in the event of business failure risk only their contributions to the authorized capital.
It is most convenient for both the entrepreneur and the company to choose the simplified taxation system (STS). The rate on it is 6% for the “income” object or 15% for the “income minus expenses” object.
Equipment
The wider the range of tool rentals, the wider the range of potential clients. However, if the entrepreneur has limited starting capital, then he needs to decide which items he will purchase first and which ones he will postpone until the business expands.
Conventionally, construction equipment can be divided into the following categories:
- - welding, installation and compressor devices (here, for example, include welders, paint sprayers, compressors);
- - cutting and grinding tools (power saws, furrow cutters, vibration grinders and angle grinders);
- - impact-rotational equipment (hammers and drills, jackhammers, screwdrivers);
- - construction machines and machines (vibrating plates, concrete mixers, parquet grinders, heat guns etc.).
Prices for the purchase of a “starter kit” of equipment can be very different - it depends on the technology brands that you choose, and on the specific region, and on what kind of equipment you decide to rely on - on common tools (a wider range of consumers ) or for more specialized equipment (in this case there will be less level competition).
For example: the “starter kit” of one entrepreneur who decided to immediately turn to specialized equipment cost him about 175,000 rubles and consisted of a concrete vibrator, a welding tool, three gas generators, a vibrating plate and a pump for dirty water.
You should not skimp on the quality of the tool by buying cheap equipment - this can lead to breakdowns and additional expenses in the future. If your budget is limited, then it is better to purchase equipment from manufacturers known for their quality (for example, Hitach, Stihl or Bosch). It would also be a good idea to study the special offers of warehouses and stores for wholesale buyers (it is advisable to purchase the most common tools in quantities of several items in order to be able to satisfy consumer demand. When purchasing new tool, consider immediately concluding a warranty service agreement - this will save you from additional difficulties in the event of equipment failure.
Lease contract
Construction equipment is a material asset, therefore, when transferring it for temporary use, it is necessary to conclude an agreement with the client (it can have different names - lease agreement, transfer and acceptance certificate, order-obligation, etc.). The employee responsible for receiving and issuing equipment instructs the tenant on the rules for handling equipment, and the client signs for receipt necessary instructions. In addition, the client is required to sign that the instrument was issued to him in good condition and without any defects. As security for the equipment provided, an amount ranging from 100% to 200% of the cost of the instrument and a copy of the passport is usually taken.
Advertising
The range of potential consumers of your service is very wide. Ordinary people who started repairs on their own, private builders, and even small construction teams can apply for rental of construction equipment. It is best to promote your business via the Internet, since modern consumers primarily look for information about goods and services there.
There are at least two large specialized resources for attracting clients - the Stankodrom.ru portal (here you can receive orders from both individuals and companies) and ForumHouse.ru (equipment rental section). You can also place advertisements on large bulletin boards like Avito.
Gives good results contextual advertising– it is better to finance it during the season of greatest demand for the instrument, that is, during the period from early spring to mid-autumn. To “land” your advertising, you will need a website where potential customers can view the product catalog and prices, but you should not invest in creating an expensive “virtual business card.” You can make a simple website yourself using an online website builder.
Personnel
First of all, to operate a rental point, you need an administrator - a person who will be responsible for receiving and issuing construction equipment. To save on wages (which will be approximately 20,000 per month), this function can be taken on by the business owner himself. In addition, you may need a repairman (his wage usually 1.5-2 times higher than that of a manager-administrator) - but there is no need for this employee if all equipment was purchased with a guarantee or if the businessman himself has the skills to repair construction equipment.
Accounting and tax reporting It is best to outsource - the services of a remote specialist cost approximately 5,000 rubles per month. also in this business a remote lawyer is needed - he will have to work with those cases when unscrupulous tenants “forget” to return the goods.
Room
The main requirement for the location of the warehouse is convenient access and parking space, since many tools have quite an impressive weight. And it is necessary that it is convenient for the client to load them into the car. Having public transport stops within walking distance will also be a plus. To begin with, you can simply rent a place in a guarded warehouse (costs per month are about 10,000 rubles), but the most successful format would be a pick-up point (like a store, maybe even in a basement) - its rent will cost the entrepreneur about 40 000 rubles per month.
In addition, it is worth thinking about organizing the delivery of the proposed equipment - for many clients this will be a separate advantage.